Introducing ArcGIS 9.1 Business Analyst

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Introducing ArcGIS 9.1 Business Analyst Garry Burgess [email protected]

What is Business Analyst? • • •

Extension to ArcGIS Business Solution Market Analysis – – –

• •

Customers and sites Site Selection Marketing applications

Maps, Data and Tools Comprehensive Reports

ArcGIS Business Analyst Background • • •

Extension to ArcGIS Available for ArcGIS 8.3 or 9.0 Business Analyst Toolbar –



Data Included in Solution –



Wizard Driven Analyses Content Organized TOC

Produces Complete Maps and Reports – –

Predefined Maps Templates Predefined Reports

Current Datasets • • • • • •

2004-2009 Demographic Data InfoUSA – 11M Businesses Shopping Centers Centrus Geocoder 2000 Census Block Centroids TeleAtlas North America (formerly GDT) Dynamap Streets

Business Analyst Data

ESRI Business Information Solutions Demographic data offering variables for current-year and five-year projections, along with current-year estimates for daytime population, net worth, disposable income consumer expenditures and Tapestry market segmentation data at the census tract level.

Business Data – A national database of more than 11 million U.S. businesses from Info USA, Inc.

Street Information – Dynamap Nationwide Street Database from TeleAtlas North America Address Geocoding – Centrus nationwide geocoding engine from Sagent / Group1

Shopping Center Data – The Directory of Major Malls tracks information on nearly 5,000 shopping Centers across the United States.

Next Major Release this Summer

Business Analyst

Business Analyst

ArcGIS 8.3

ArcGIS 9.1

ArcView GIS

2004 Data

ArcGIS 9.0

2005 Data

• Currently in Beta • Release Summer 2005

Business Analyst - Design Goals 1.

ArcGIS 9.1 integration

2.

Improve existing features – usability

3.

Improve performance

4.

New features and capabilities

Goal 1: ArcGIS 9.1 Integration •

Designed to take advantage of ArcGIS 9: – – – –

Engineered on ArcGIS 9.1 platform Same familiar wizards and tools in ArcMap Reduce learning curve for existing users BA functions exposed as geoprocessing tools • • • •



ArcCatalog integration • •



ArcToolbox tools ModelBuilder Command line Scripting Data management Data, reports, stores, customers, output…

Network Analyst integration

Geoprocessing Framework •

BA 9 constructed on geoprocessing framework



70+ GP tools included in extension



Consume GP tools through ArcGIS: - ArcMap wizards - Tool dialog - ModelBuilder - Command line - Scripting ArcGIS Business Analyst System Overview

Goal 2: Usability Improvements •

Improve and enhance existing BA functions: – – – – – – –

Solicited feedback from existing and new users Continued to make the extension easier to use Enhanced reporting and data engine Map, report and chart output integration Open data model Additional data (CBSA, DMA…) Improved trade area techniques

Goal 3: Improve Performance •

Improving performance - a key initiative: – – – – –

Dedicated R & D effort Vastly improved report and data engine Batch framework for reports and analysis Integration and coordinated web reports Improved speed will not compromise data accuracy

Goal 4: New Features •

Key new features: – – – – – – –

New trade area techniques Advanced spatial interaction models (Dr. Huff) New segmentation engine and marketing applications Batch framework for reports and analysis Several new reports and tools for site selection and marketing analysis Integration with other business solutions Non-overlapping trade areas

2005 Data Update • • • • • •

2005-2010 Demographic Data New InfoUSA Businesses New DMM Shopping Centers Updated Centrus Geocoder Updated TeleAtlas NA Dynamap Streets CBSA and DMA data

ArcGIS 9.1 Business Analyst: Demonstration

Release Schedule



Currently in Beta



Release with 2005 data - Summer

Road Ahead … Business Analyst

ArcGIS 9.2

Business Analyst

ArcGIS 9.1

2005 Data

Business Analyst

ArcView GIS

ArcGIS 8.3

2004 Data

ArcGIS 9.0

2006 Data

Business Analyst 9.1 System Overview ArcGIS Desktop Business Analyst Data

Geoprocessing Framework Client Data

ArcObjects

Business Analyst ArcObjects

ArcGIS Business Analyst 9.2 •

Mirror Core ArcGIS 9.2 Development



Create integrated collection of platform neutral GIS software objects



Cross platform –



Multiple APIs – –



Windows, Linux, UNIX

Java, .NET COM, SOAP/XML

Client and server ready –

Thread safe

ArcGIS Server for Business •

GIS Server –



Web Server –



Connect to Web Applications running in the Web Server

Desktop Apps –



Hosts Web Applications and Web Services that use the GIS Server

Browsers –



Serves maps, locators and spatial operations

Connect indirectly to GIS Servers via Web Services running in the Web Server

Existing Apps –

Integrate into existing ERP, CRM, BI applications

ArcGIS Server – Business Analyst BA Online BI Tools Server Object Extension

ArcGIS 9.2

Web Application Server

GIS Server

Browser Web Application .NET Objects

ArcObjects Proxies

Internet Web Application Server Web Application ArcGIS Engine

ArcGIS Desktop

Java Objects

ArcObjects Proxies

Server Object Manager Server Object Containers

Improved Data Integration ArcGIS Desktop

Web Browser

HTML UI

BI

XML API

Application Server Web Applications Web Services Web Controls Map

Geoprocessing

• File based data • DRDBMS access • Services (application connectors): • SAP • IBM • IBI • SAS

Object Library SAP, SAS… SAS… Objects

Data Access API’s

Files

ArcGIS 9.2 ArcGIS Server for Business A look ahead…demonstration

Conclusions •

ArcGIS Business Analyst Desktop at 9.1 - Release with 2005 before this summer



Development effort throughout 2005 - Core ArcGIS platform for Business Analyst - ArcGIS Engine / Server

Thank You!