Jenna Watson
Delivering Value as an Agency: The Bespoke Mindset
Jenna Watson Razorfish
Poetry Icebreaker
Poetry Icebreaker
‘Twas the early two thousands, and life was clear.
Poetry Icebreaker
We all sang the same song, ‘twas was sung far and near:
Poetry Icebreaker
Agencies are red, Clients are blue.
Poetry Icebreaker
We’ll do us, and you do you.
Poetry Icebreaker
Then came the teen years, and we sang a new dirge:
Poetry Icebreaker
You are us, and we are you.
Poetry Icebreaker
MAKE IT ALL PURPLE, it’s time to merge.
In the Beginning…
Blurred Lines
Addressing the “One Team” mentality.
First Things First
Get local.
You Know a Lot
…but you don’t know everything.
Total Brand Immersion
Expect and encourage your teams to dive into the brand.
Remember: They Loved YOU!
Bring that uniqueness to bear every day.
Challenge “Status Quo” Thinking
It’s OK to be a challenger. In fact, it’s kinda part of the job!
Share, Share, Share
Don’t be the only smart person in the room.
Decide Who You Are Together
Define it. Agree on it. Put it in writing.
Be Clear
Define operational guardrails and set team expectations.
Don’t Forget About Process
You may have to reinvent SOME wheels.
Staff for Skill & Fit
Identify the right team for the right reasons.
Be Honest & Seek Feedback
Enforce a feedback loop. Even when it’s difficult.
Don’t Be Afraid to Show Off
Victory dances and stuff-strutting encouraged!
Prepare Yourselves
It won’t always be easy, but it will be OK. Promise.
Fin. Jenna Watson VP, Search & Media Razorfish Chicago @jennawats [email protected]
Jenna Watson Razorfish
Poetry Icebreaker
Poetry Icebreaker
‘Twas the early two thousands, and life was clear.
Poetry Icebreaker
We all sang the same song, ‘twas was sung far and near:
Poetry Icebreaker
Agencies are red, Clients are blue.
Poetry Icebreaker
We’ll do us, and you do you.
Poetry Icebreaker
Then came the teen years, and we sang a new dirge:
Poetry Icebreaker
You are us, and we are you.
Poetry Icebreaker
MAKE IT ALL PURPLE, it’s time to merge.
In the Beginning…
Blurred Lines
Addressing the “One Team” mentality.
First Things First
Get local.
You Know a Lot
…but you don’t know everything.
Total Brand Immersion
Expect and encourage your teams to dive into the brand.
Remember: They Loved YOU!
Bring that uniqueness to bear every day.
Challenge “Status Quo” Thinking
It’s OK to be a challenger. In fact, it’s kinda part of the job!
Share, Share, Share
Don’t be the only smart person in the room.
Decide Who You Are Together
Define it. Agree on it. Put it in writing.
Be Clear
Define operational guardrails and set team expectations.
Don’t Forget About Process
You may have to reinvent SOME wheels.
Staff for Skill & Fit
Identify the right team for the right reasons.
Be Honest & Seek Feedback
Enforce a feedback loop. Even when it’s difficult.
Don’t Be Afraid to Show Off
Victory dances and stuff-strutting encouraged!
Prepare Yourselves
It won’t always be easy, but it will be OK. Promise.
Fin. Jenna Watson VP, Search & Media Razorfish Chicago @jennawats [email protected]
