Juan Martitegui Action Guide

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JUAN MARTITEGU

Juan Martitegui – Direct Response Marketing

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Understand Your Basic Model

What is your basic marketing model? How do you understand your client’s needs? What do you use to attract customers? If its ads, what type of content do you provide after they click on the ad? Write this down.

Add Direct Response Elements to that Model

Think about ways to make your content more interactive. Find ways to niche your content down to give more specific instructions to more targeted prospects. Learn about retargeting pixels. Write down your goals for implementation.

Add Direct Response Elements to Customers Who’ve Already Purchased

You want your customers who have already bought your product to actually use your product right? Their satisfaction of your product direct affects your upsell chances. Think about ways to remind them to use your product. Could you send them follow up emails asking about their progress? Could you call them and welcome them to the community? Notify them that your customer service phone number is always available. What else can you do? Write this down.

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