Kenneth A. McArthur
Ken McArthur “The Impact Code”
KenMcArthur.com
Starting out … Stuck in the middle with
Family
Economy
Health
You Financial
Global Politics
Jack Canfield
Restrictions • Had to replace my corporate salary from day one. • Zero Investment • Minimal Time Investment
September 1998
Full time on the Internet
Status Report • • • • •
No List No Product No Partners Not even a beat-up laptop But I did have a dream
How do most people start? Adsense
Ebay
Product of Your Own
Service of Your Own
Multiple Products and Services
Speaking Publishing
Affiliate Products
Membership Site
Multiple Sites
Books
Live Events
List
Multiple Lists
Radio/TV
Coaching
Employees
So how did I start?
Partners
My adventure started with a single question …
Who do my potential customers trust?
Jim Daniels • List of approximately 130,000 • No contract • Never even TALKED to the guy
Almost a Quarter Million … Zero to $247,898.00 in 6 months
First Membership Site
$247,898.00 – RECURRING
Hmmm What If …
There were more Jim Daniels out there and I could get them to all work together on projects!
jvAlert Pre-Launch Day 1
1st Attempt For Multiple Partners • 362 Alexa Ranking • Hundreds of Top-Level Partners • Reach of over 5 Million Subscribers
The Lunch
1st Attempt Live Event • 30 people • No Speakers • Big Ideas
The Couch
The “little guy” … • • • •
No significant list No product No joint venture partners Just a beat-up laptop and a dream
Sterling Valentine’s – Joint Venture Formula
1st Mentoring Project • • • •
Over 10,000 Subscribers $997 Package Completed $101,153.00 in 92 Days Super-Star Launched
The Backend
Info Product Blueprint
• $1,497 Package
st 1
Info Product
Sold out first production run in less than 48 hours.
Next Steps … People
Admin
Systems
The Apprentice
Projects …
Stars!
Full-time
Part-time Extra Income
What you need … Customers
Products
Conversion
You also need … Profits
Time to Live
System
What’s a System? Lead System
Newsletter Signups
Blog
Partner Sites
Advertising
Websites
Off-Line
Co-Reg
Lead System Research
AffiliateShowcase
Partners
Blog
jvAlert Info Product Blueprint jvAlert Live
So where do you start? Customers
Products
Conversion
But don’t forget … Profits
Time to Live
System
What level are you at? • • • • • •
Everyone Stand Up Don’t have a list have a seat Don’t have a product have a seat Don’t have conversion have a seat Don’t have top-level partners have a seat Don’t have a system have a seat
So what if you don’t? • Sterling didn’t a year ago. • How many people making a decent living in this room have at least some of those important things?
Don’t have leads
Build a lead system
Don’t have a Product
Create a product system
Don’t have conversion?
Build a conversion system
Don’t have Profits
Build a profit system
Don’t have time?
You haven’t finished building your system
Shortcuts - “CoreActions”
1. Exponential
Powers of 10
Origami • Take a sheet of paper • Fold it in half • Fold it a second time, and a third time. • Continue folding -- if you can.
Origami • At 7 folds it is as thick as a notebook. • 10 times, it would be as thick as the width of your hand • It can only be done about 12 times • But …
Origami • At 17 folds it would be taller than your average house. • At 60 folds it has the diameter of the solar system. • At 100 folds it has the radius of the universe.
Origami – Here’s the Math • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
n 2**n km (0.1*10**-6 * 2**n) 0 1 0.1 x 10**-6 1 2 0.2 x 10**-6 2 4 0.4 x 10**-6 3 8 0.8 x 10**-6 finger nail thickness 4 16 1.6 x 10**-6 5 32 3.2 x 10**-6 6 64 6.4 x 10**-6 7 128 12.8 x 10**-6 thickness of a notebook 8 256 25.6 x 10**-6 9 512 51.2 x 10**-6 10 1024 0.1 x 10**-3 width of a hand (incl. thumb) 11 2048 0.2 x 10**-3 12 4096 0.4 x 10**-3 0.4m height of a stool 13 8192 0.8 x 10**-3 14 16384 1.6 x 10**-3 1.6m: an average person's height (yeah, a short guy) 15 32768 3.3 x 10**-3 16 65536 6.6 x 10**-3 17 131072 13.1 x 10**-3 13m height of a two story house 18 262144 26.2 x 10**-3 19 524288 52.4 x 10**-3 20 1048576 104.9 x 10**-3 quarter of the Sears tower (440m) ... .... .... .... 25 33554432 3.4 x 10**0 past the Matterhorn 30 1073741824 107.4 x 10**0 outer limits of the atmosphere 35 34359738368 3.4 x 10**3 40 1099511627776 109.9 x 10**3 45 35184372088832 3.5 x 10**6 50 1125899906842624 112.5 x 10**6 ~ distance to the sun (95 million miles) 55 36028797018963968 3.6 x 10**9 60 1152921504606846976 115.3 x 10**9 size of the solar system? 65 36893488147419103232 3.7 x 10**12 one-third of a light year 70 1180591620717411303424 118.1 x 10**12 11 light years 75 37778931862957161709568 3.8 x 10**15 377 light years 80 1208925819614629174706176 120.9 x 10**15 12,000 light years 85 38685626227668133590597632 3.9 x 10**18 4x the diameter of our galaxy 90 1237940039285380274899124224 123.8 x 10**18 12 million light years 95 39614081257132168796771975168 4.0 x 10**21 100 1267650600228229401496703205376 126.8 x 10**21 (12 billion light years) approx. radius of the known universe?
Here’s the difference … • Incremental – Add one customer every day – In 30 days you have 30 customers.
• Exponential – Double your customers every day – In 30 days you have 536,870,912 customers.
But remember … • It USUALLY gets harder each time you double something. • There are physical restraints • There are limits to the market
Still If You Want to Double Customers Just …
Get Your Customers To Invite New Customers Faster Than You Can Lose Them
Exponential Partner Growth A/S jvAlert
jvAlert Live
JVF
IPB
Ken McArthur Jim Daniels Mark Joyner Sid Hale Andy Jenkins Willie Crawford Frank Sousa Mike Filsaime Sterling Valentine Michael Angier Michael Koenigs Dan Giordano Alysan Delany-Childs John Di Lemme
Orlando
“CoreActions”
1. Exponential 2. Recurring
Residual
Continues over time
Steady Income
Downsides
Customer Support
“CoreActions”
1. Exponential 2. Recurring 3. High Intensity
Intensity
“CoreActions”
1. Exponential 2. Recurring 3. High Intensity 4. Limited Timeframe
Limited Timeframe • Most effect for least time investment • Has a clear beginning and end
How to Grow a Business Identify
Systematize
Grow
Serial Projects
#1
Most Impact For Time Investment
#2
#3
Most Impact Early In The Timeline
Most Long-Term Benefit
#4
Most Intensity
No matter where you are • • • • •
Don’t have a list Don’t have a product Don’t have conversion Don’t have partners Don’t have a system
There’s one vital “CoreAction” left.
The Most Important “CoreAction”
Take Action
Still working on my goal
To Help As Many People as Possible Earn a Decent Living Online
Two Significant Road Blocks • Creating a Product • Getting Significant Sales for your product
I Stacked the Deck For Sterling .. • • • • •
Sterling didn’t do it on his own I personally mentored him I brought in all of my joint venture partners I coached him minute by minute And now I want to help stack the deck for more people
But success … • Is not just about having a huge, successful, high-profile launch • For most people it’s not about selling $100,000.00 on the Internet • It’s about selling the first thousand.
• Because once you earn your first thousand, you can do it over and over and over again!
Five Key Elements That Will Practically Force You to Get Great Results
Crucial Element #1
Visualize It
Crucial Element #2 – Grab the Knowledge and Skills!
You can’t produce your own successful business if you don’t have the knowledge and skills to get started
Crucial Element #3 Get the Data
You can’t make significant sales unless you know what the market is looking for and how much they want to pay for it.
Crucial Element #4 Follow a Proven Example
You can’t waste time effort and money reinventing the wheel, when you can follow a proven action plan.
Crucial Element #5 Don’t Work In a Vacuum
Mastermind With a Team Get a Mentor
Think Big The Examples I Used Today Were All First Attempts
Get it DONE!
One Action At a Time
Ken McArthur “The Impact Code”
KenMcArthur.com
KenMcArthur.com
Starting out … Stuck in the middle with
Family
Economy
Health
You Financial
Global Politics
Jack Canfield
Restrictions • Had to replace my corporate salary from day one. • Zero Investment • Minimal Time Investment
September 1998
Full time on the Internet
Status Report • • • • •
No List No Product No Partners Not even a beat-up laptop But I did have a dream
How do most people start? Adsense
Ebay
Product of Your Own
Service of Your Own
Multiple Products and Services
Speaking Publishing
Affiliate Products
Membership Site
Multiple Sites
Books
Live Events
List
Multiple Lists
Radio/TV
Coaching
Employees
So how did I start?
Partners
My adventure started with a single question …
Who do my potential customers trust?
Jim Daniels • List of approximately 130,000 • No contract • Never even TALKED to the guy
Almost a Quarter Million … Zero to $247,898.00 in 6 months
First Membership Site
$247,898.00 – RECURRING
Hmmm What If …
There were more Jim Daniels out there and I could get them to all work together on projects!
jvAlert Pre-Launch Day 1
1st Attempt For Multiple Partners • 362 Alexa Ranking • Hundreds of Top-Level Partners • Reach of over 5 Million Subscribers
The Lunch
1st Attempt Live Event • 30 people • No Speakers • Big Ideas
The Couch
The “little guy” … • • • •
No significant list No product No joint venture partners Just a beat-up laptop and a dream
Sterling Valentine’s – Joint Venture Formula
1st Mentoring Project • • • •
Over 10,000 Subscribers $997 Package Completed $101,153.00 in 92 Days Super-Star Launched
The Backend
Info Product Blueprint
• $1,497 Package
st 1
Info Product
Sold out first production run in less than 48 hours.
Next Steps … People
Admin
Systems
The Apprentice
Projects …
Stars!
Full-time
Part-time Extra Income
What you need … Customers
Products
Conversion
You also need … Profits
Time to Live
System
What’s a System? Lead System
Newsletter Signups
Blog
Partner Sites
Advertising
Websites
Off-Line
Co-Reg
Lead System Research
AffiliateShowcase
Partners
Blog
jvAlert Info Product Blueprint jvAlert Live
So where do you start? Customers
Products
Conversion
But don’t forget … Profits
Time to Live
System
What level are you at? • • • • • •
Everyone Stand Up Don’t have a list have a seat Don’t have a product have a seat Don’t have conversion have a seat Don’t have top-level partners have a seat Don’t have a system have a seat
So what if you don’t? • Sterling didn’t a year ago. • How many people making a decent living in this room have at least some of those important things?
Don’t have leads
Build a lead system
Don’t have a Product
Create a product system
Don’t have conversion?
Build a conversion system
Don’t have Profits
Build a profit system
Don’t have time?
You haven’t finished building your system
Shortcuts - “CoreActions”
1. Exponential
Powers of 10
Origami • Take a sheet of paper • Fold it in half • Fold it a second time, and a third time. • Continue folding -- if you can.
Origami • At 7 folds it is as thick as a notebook. • 10 times, it would be as thick as the width of your hand • It can only be done about 12 times • But …
Origami • At 17 folds it would be taller than your average house. • At 60 folds it has the diameter of the solar system. • At 100 folds it has the radius of the universe.
Origami – Here’s the Math • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
n 2**n km (0.1*10**-6 * 2**n) 0 1 0.1 x 10**-6 1 2 0.2 x 10**-6 2 4 0.4 x 10**-6 3 8 0.8 x 10**-6 finger nail thickness 4 16 1.6 x 10**-6 5 32 3.2 x 10**-6 6 64 6.4 x 10**-6 7 128 12.8 x 10**-6 thickness of a notebook 8 256 25.6 x 10**-6 9 512 51.2 x 10**-6 10 1024 0.1 x 10**-3 width of a hand (incl. thumb) 11 2048 0.2 x 10**-3 12 4096 0.4 x 10**-3 0.4m height of a stool 13 8192 0.8 x 10**-3 14 16384 1.6 x 10**-3 1.6m: an average person's height (yeah, a short guy) 15 32768 3.3 x 10**-3 16 65536 6.6 x 10**-3 17 131072 13.1 x 10**-3 13m height of a two story house 18 262144 26.2 x 10**-3 19 524288 52.4 x 10**-3 20 1048576 104.9 x 10**-3 quarter of the Sears tower (440m) ... .... .... .... 25 33554432 3.4 x 10**0 past the Matterhorn 30 1073741824 107.4 x 10**0 outer limits of the atmosphere 35 34359738368 3.4 x 10**3 40 1099511627776 109.9 x 10**3 45 35184372088832 3.5 x 10**6 50 1125899906842624 112.5 x 10**6 ~ distance to the sun (95 million miles) 55 36028797018963968 3.6 x 10**9 60 1152921504606846976 115.3 x 10**9 size of the solar system? 65 36893488147419103232 3.7 x 10**12 one-third of a light year 70 1180591620717411303424 118.1 x 10**12 11 light years 75 37778931862957161709568 3.8 x 10**15 377 light years 80 1208925819614629174706176 120.9 x 10**15 12,000 light years 85 38685626227668133590597632 3.9 x 10**18 4x the diameter of our galaxy 90 1237940039285380274899124224 123.8 x 10**18 12 million light years 95 39614081257132168796771975168 4.0 x 10**21 100 1267650600228229401496703205376 126.8 x 10**21 (12 billion light years) approx. radius of the known universe?
Here’s the difference … • Incremental – Add one customer every day – In 30 days you have 30 customers.
• Exponential – Double your customers every day – In 30 days you have 536,870,912 customers.
But remember … • It USUALLY gets harder each time you double something. • There are physical restraints • There are limits to the market
Still If You Want to Double Customers Just …
Get Your Customers To Invite New Customers Faster Than You Can Lose Them
Exponential Partner Growth A/S jvAlert
jvAlert Live
JVF
IPB
Ken McArthur Jim Daniels Mark Joyner Sid Hale Andy Jenkins Willie Crawford Frank Sousa Mike Filsaime Sterling Valentine Michael Angier Michael Koenigs Dan Giordano Alysan Delany-Childs John Di Lemme
Orlando
“CoreActions”
1. Exponential 2. Recurring
Residual
Continues over time
Steady Income
Downsides
Customer Support
“CoreActions”
1. Exponential 2. Recurring 3. High Intensity
Intensity
“CoreActions”
1. Exponential 2. Recurring 3. High Intensity 4. Limited Timeframe
Limited Timeframe • Most effect for least time investment • Has a clear beginning and end
How to Grow a Business Identify
Systematize
Grow
Serial Projects
#1
Most Impact For Time Investment
#2
#3
Most Impact Early In The Timeline
Most Long-Term Benefit
#4
Most Intensity
No matter where you are • • • • •
Don’t have a list Don’t have a product Don’t have conversion Don’t have partners Don’t have a system
There’s one vital “CoreAction” left.
The Most Important “CoreAction”
Take Action
Still working on my goal
To Help As Many People as Possible Earn a Decent Living Online
Two Significant Road Blocks • Creating a Product • Getting Significant Sales for your product
I Stacked the Deck For Sterling .. • • • • •
Sterling didn’t do it on his own I personally mentored him I brought in all of my joint venture partners I coached him minute by minute And now I want to help stack the deck for more people
But success … • Is not just about having a huge, successful, high-profile launch • For most people it’s not about selling $100,000.00 on the Internet • It’s about selling the first thousand.
• Because once you earn your first thousand, you can do it over and over and over again!
Five Key Elements That Will Practically Force You to Get Great Results
Crucial Element #1
Visualize It
Crucial Element #2 – Grab the Knowledge and Skills!
You can’t produce your own successful business if you don’t have the knowledge and skills to get started
Crucial Element #3 Get the Data
You can’t make significant sales unless you know what the market is looking for and how much they want to pay for it.
Crucial Element #4 Follow a Proven Example
You can’t waste time effort and money reinventing the wheel, when you can follow a proven action plan.
Crucial Element #5 Don’t Work In a Vacuum
Mastermind With a Team Get a Mentor
Think Big The Examples I Used Today Were All First Attempts
Get it DONE!
One Action At a Time
Ken McArthur “The Impact Code”
KenMcArthur.com
