Money Maker’s Monthly presents...
Take the network marketing IQ survey BY DR. KEITH B. LAGGOS
H DR. KEITH B.
LAGGOS
ow much do you know about the network marketing industry? How much do you know about compensation plans? How much do you know about industry issues? How much do you know about industry associations? Many of the answers to the following questions have been answered for you in the past six months in Network Marketing Business Journal (NMBJ), others have not. NMBJ wants to know about how the industry is doing. Don’t you? We want to know what you think and believe about these issues. We want to know about you too. Help NMBJ keep on pace with the industry. Fill out the following “Industry IQ Survey” and fax it in to 815-726-5550. You may also mail it to NMBJ, 1632 East Cass Street, Suite 2A, Joliet, IL 60432. You may also copy the form, have your downline complete it and submit it. NMBJ will report on the results in the near future. If you provide your e-mail address, we’ll e-mail you the results before we publish them. When appropriate, we will provide the correct answer along with statistics from replies. We understand how valuable your time is. That’s why NMBJ will give you a free six-month subscription (to U.S. addresses only). That is almost $24 of Journals free! If you already have a subscription to NMBJ, we will extend it by six months. All you have to do is complete the “Industry IQ Survey” with your optional information and fax it back.
1. What do you know about the Federal Trade Commission’s (FTC) purposed Business Opportunity regulation? ___ A. A lot, I have studied it. ___ B. I am familiar with what it says. ___ C. I have heard of it but do know much about it. ___ D. I have not heard of it.
5. Do you think the direct sales/network marketing industry in the United States is … ___A. growing at the same pace as 10 years ago? ___B. growing slower than 10 years ago? ___C. growing faster than 10 years ago? ___D. Don’t know.
2. If you answered A, B, or C in question 1, do you think, as written, the regulation ___ A. will devastate all but the few largest companies. ___ B. will be a problem for most companies but the industry will survive. ___ C. will not be a problem for the direct sales/MLM industry. ___ D. will be good for the industry.
6. Do you think recruiting is … ___A. harder than ever before? ___B. same as before? ___C. easier than before? ___D. Don’t know.
3. Do you believe that the best solution for the FTC regulation issue is … ___A. a compromise as the Direct Selling Association (DSA) wanted from the start? ___B. to defeat the regulation as the Multi-Level Marketing International Association (MLMIA), the Distributors Rights Association (DRA), the Direct Selling Women’s Alliance (DSWA), the World Association of Persons with disAbilities (WAPD) and legal advocate Jonathan Emord want. ___C. to let it pass as is. ___D. Don’t know. 4. Do you believe that the FTC, who has been working directly with the DSA for years, devised its Business Opportunity bill to … ___A. increase its power to take action against any direct selling company it desires? ___B. be in collusion with the DSA to provide a monopoly barrier for the few large direct selling companies and force out smaller competitors? ___C. be in collusion with the franchise industry to drive the direct selling competitors out of business? ___D. simply attempt to protect consumers?
7. What do you believe is the most effective recruiting method? ___A. person to person, in person ___B. by phone ___C. print advertising ___D. electronic media advertising ___E. Internet 8. Do you believe that the direct sales/network marketing industry’s reputation has … ___A. improved over the last 10 years? ___B. is about the same as 10 years ago? ___C. is worse than 10 years ago? ___D. Don’t know. 9. Do you believe it is easier for new distributors to … ___A. recruit their warm market? ___B. retail to their warm market? ___C. retail to their warm market and recruit people who want to build a business for their cold market? ___D. retail to and recruit their warm market?
Network Marketing Business Journal 1632 E. Cass St., Suite 2A • Joliet, IL 60432 815.726.5555 • www.nmbj.com • E-mail:
[email protected] 10. Do you think the Distributors Rights Association (DRA) ___A. represents the interest of the entire industry? ___B. is primarily for distributors but allows companies and vendors to belong? ___C. is for companies who respect distributors rights? ___D. To some degree, all of the above is true. 11. Do you think the Direct Selling Association (DSA) ___A. represents the entire industry – companies, vendor and distributors? ___B. only represents companies, which are the only voting members? ___C. really only represents the few large companies who contribute most of the DSA funds and controls most of the committees? ___D. represents the rights of the distributors? ___E. Never before heard of the DSA. 12. Do you think the Multi-Level Marketing International Association (MLMIA) ___A. represents the entire industry – companies, vendor and distributors, who all are voting members? ___B. protects distributors rights and therefore is primarily for distributors? ___C. represents primarily the needs of the industry vendors? ___D. primarily represents the needs of companies? ___E. primarily represents only the few large companies of the industry? 13. Do you believe the Direct Selling Women’s Alliance (DSWA) ___A. is strictly for women? ___B. allows women, men, companies and vendors as members? ___C. is primarily for party plan companies and distributors? ___D. is a non-profit association where all members get to vote? ___E. is part of the DSA? 14. Rank 1 for the largest to 4 for the smallest in terms of number of voting members. ___DRA ___DSA ___DSWA ___MLMIA 15. Rank in terms of number of paid members from 1, for most, to 4, for least. ___DRA ___DSA ___DSWA ___MLMIA True / False 16. ___T ___F The average distributor earns more in network marketing than in party plans. 17. ___T ___F The top distributors earn more in network marketing than in party plans. 18. ___T ___F Binary compensation plans pay you commission on an infinite number of levels. 19. ___T ___F Two-up compensation plans tend to favor top recruiters.
20. ___T ___F Uni-level compensation plans often provide more consistent residual incomes. 21. ___T ___F Matrix plans can force upline support but also attract freeloaders. Optional but very important personal information 22. Your non-direct sales industry annual income has averaged for the last three years ___A. less than $20,000 ___B. $20,000 to $39,999 ___C. $40,000 to $59,999 ___D. $60,000 to $99,999 ___E. $100,000 and over 23. Your direct sales industry annual income has averaged for the last three years ___A. less than $20,000 ___B. $20,000 to $39,999 ___C. $40,000 to $59,999 ___D. $60,000 to $99,999 ___E. $100,000 and over 24. Your age is ___A. less than 21 ___B. 21 to 29 ___C. 30 to 49 ___D. 50 to 59 ___E. 60 + 25. The number of years experience in direct sales/network marketing ___A. less than one ___B. 1 to 3 ___C. 4 or 5 ___D. 6 to 10 ___E. over 10 26. Your highest level of education is ___A. high school or less ___B. some college but no degrees ___C. associate’s degree ___D. bachelor’s degree ___E. master’s degree ___F. doctorate degree 27. ___male ___female 28. Type of compensation plan of your primary program. ___A. Binary ___B. Matrix ___C. Party plan ___D. Two-up type E. Unilevel 29. Number of programs you currently have a distributorship in. ___A. None now ___B. 1 ___C. 2 ___D. 3 ___E. 4 or more 30. Number of direct sales/network marketing programs that you have ever been in. ___A. None ___B. 1 ___C. 2or 3 ___D. 4 or 5 ___E. 6 or more 31. What is your primary goal for your direct sales program? ___A. Purchase product at discount or have them paid for by commissions earned. ___B. Part-time income ___C. Full-time income ___D. Retirement income ___E. Financial independence
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Answer grid for detaching and faxing to 815-726-5550 or mail to: NMBJ, 1632 E. Cass St., Suite 2A, Joliet, IL 60432
1. ___A. ___B. ___C. ___D. 2. ___A. ___B. ___C. ___D. 3. ___A. ___B. ___C. ___D. 4. ___A. ___B. ___C. ___D. 5. ___A. ___B. ___C. ___D. 6. ___A. ___B. ___C. ___D. 7. ___A. ___B. ___C. ___D. 8. ___A. ___B. ___C. ___D. 9. ___A. ___B. ___C. ___D. 10. ___A. ___B. ___C. ___D. 11. ___A. ___B. ___C. ___D. ___E.
12. ___A. ___B. ___C. ___D. ___E. 13. ___A. ___B. ___C. ___D. ___E. 14. ___DRA ___DSA ___DSWA ___MLMIA 15. ___DRA ___DSA ___DSWA ___MLMIA 16. ___T ___F 17. ___T ___F 18. ___T ___F 19. ___T ___F 20. ___T ___F
21. ___T ___F 22. __A. ___B. ___C. ___D. ___E. 23. __A. ___B. ___C. ___D. ___E. 24. __A. ___B. ___C. ___D. ___E. 25. __A. ___B. ___C. ___D. ___E. 26. __A. ___B. ___C. ___D. ___E. ___F. 27. ___male ___female 28. ___A. ___B. ___C. ___D. ___E. 29. ___A. ___B. ___C. ___D. ___E. 30. ___A. ___B. ___C. ___D. ___E. 31. ___A. ___B. ___C. ___D. ___E.
Optional but required for free six-month subscription, a value of $24.
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Network Marketing Business Journal 1632 E. Cass St., Suite 2A • Joliet, IL 60432 815.726.5555 • www.nmbj.com • E-mail:
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