LAB Series-THE FUTURE OF HANDSOME_v4
THE FUTURE OF FUTURE RESCUE Repair Serum HANDSOME Introducing from LAB SERIES Skincare for Men HIGH-TECH
The future. Dream it. Shape it. Embrace it. Rescue it. In the Lab of Life, progress is paramount, and no one knows that more than LAB SERIES Skincare for Men. The brand continues to up the ante on skincare, formulating game-changing concentrates to transform and enhance the appearance of a man’s skin. Introducing FUTURE RESCUE Repair Serum, the most advanced product ever produced by LAB SERIES. Now men around the world can grab hold of their todays and of their tomorrows. The future is here and it is handsome. FUTURE RESCUE Repair Serum is a potent treatment that helps repair the look of skin. Touting 21 patents worldwide, this ultra-wet formula absorbs rapidly, helping to promote skin’s natural repair process. Skin receives an antioxidant defense that envelops the epidermal layer to help preserve its appearance, which is perfect for today’s urban man. Instantly skin is enriched with light moisture and a healthy look, while after four weeks the serum helps repair the look of skin from the effects of chronological aging and environmental damage.
“Research shows that only 10% of visible aging is chronological, and the remainder is actually from our surroundings. The serum was formulated to perform as the first level of repair applied most closely to the skin’s surface,” says Justina Mejia, Executive Director, Product Development. Why serum? LAB SERIES knows life can be demanding for men and that they need a first line of defense and repair to help keep their skin looking its best. Enter: FUTURE RESCUE Repair Serum, a concentrated level of visible repair and rejuvenation that quickly absorbs into the skin without weighing it down to enhance his skincare routine. “LAB SERIES Skincare for Men is combining our men’s expertise with The Estée Lauder Companies’ serum leadership and know-how to meet the demands of the most discerning male skincare users around the world. He needs skincare that can keep up with his every day life in and out of urban environments,” says Octavio Valdes, Vice President, General Manager.
The high performance formula employs a “quad focus” approach with four critical actions for younger-looking skin - Antioxidant/Environmental Defense, Purifying Surface Detox, Barrier Fortification and Damage Repair DEFEND Enviro-D™: Highly effective antioxidants and extracts help provide antioxidant defense against the look of premature aging caused by environmental aggressors, including free radicals, pollution, and ozone exposure. DETOX Exfoliox™: A blend of ingredients helps promote natural cell removal, detoxing the skin of dead surface cells. REBUILD Barrier Build Technology™: Helps safeguard, strengthen and fortify skin’s protective barrier, which helps to prevent future damage to skin’s appearance. REPAIR DAN-6™: Works day and night to help promote natural cellular repair and supports skin’s collagen production for younger looking skin. HIGH-PERFORMANCE The men have spoken: 91% reported skin felt firm and fortified** 84% reported skin looked younger and visibly restored** **Consumer testing after four weeks Formulated for all skin types, tones and ages; Tested on all ethnicities WHERE TO BUY FUTURE RESCUE Repair Serum has a suggested retail price of $60.00, and will be available in department stores nationwide and online at labseries.com beginning in September 2015.
LAB SERIES Skincare for Men was first introduced by The Estée Lauder Companies Inc. in 1987. Since then, the brand’s elite team of scientists, researchers and skincare specialists use modern technology, advanced ingredients and the latest research on men’s physiological and lifestyle needs to develop products with proven results specifically targeting men’s skincare concerns. LAB SERIES Skincare for Men is available in 35 countries and sold in department and specialty stores worldwide.
@LABSERIES
facebook.com/LABSERIES
Instagram @LABSERIES
YouTube/LABSERIES
Press Contacts: Amy Gerken | LAB SERIES | [email protected] Katie Gray | LAB SERIES | [email protected] HIGH TECH. HIGH PERFORMANCE. SKINCARE FOR MEN. ONLY.™
The future. Dream it. Shape it. Embrace it. Rescue it. In the Lab of Life, progress is paramount, and no one knows that more than LAB SERIES Skincare for Men. The brand continues to up the ante on skincare, formulating game-changing concentrates to transform and enhance the appearance of a man’s skin. Introducing FUTURE RESCUE Repair Serum, the most advanced product ever produced by LAB SERIES. Now men around the world can grab hold of their todays and of their tomorrows. The future is here and it is handsome. FUTURE RESCUE Repair Serum is a potent treatment that helps repair the look of skin. Touting 21 patents worldwide, this ultra-wet formula absorbs rapidly, helping to promote skin’s natural repair process. Skin receives an antioxidant defense that envelops the epidermal layer to help preserve its appearance, which is perfect for today’s urban man. Instantly skin is enriched with light moisture and a healthy look, while after four weeks the serum helps repair the look of skin from the effects of chronological aging and environmental damage.
“Research shows that only 10% of visible aging is chronological, and the remainder is actually from our surroundings. The serum was formulated to perform as the first level of repair applied most closely to the skin’s surface,” says Justina Mejia, Executive Director, Product Development. Why serum? LAB SERIES knows life can be demanding for men and that they need a first line of defense and repair to help keep their skin looking its best. Enter: FUTURE RESCUE Repair Serum, a concentrated level of visible repair and rejuvenation that quickly absorbs into the skin without weighing it down to enhance his skincare routine. “LAB SERIES Skincare for Men is combining our men’s expertise with The Estée Lauder Companies’ serum leadership and know-how to meet the demands of the most discerning male skincare users around the world. He needs skincare that can keep up with his every day life in and out of urban environments,” says Octavio Valdes, Vice President, General Manager.
The high performance formula employs a “quad focus” approach with four critical actions for younger-looking skin - Antioxidant/Environmental Defense, Purifying Surface Detox, Barrier Fortification and Damage Repair DEFEND Enviro-D™: Highly effective antioxidants and extracts help provide antioxidant defense against the look of premature aging caused by environmental aggressors, including free radicals, pollution, and ozone exposure. DETOX Exfoliox™: A blend of ingredients helps promote natural cell removal, detoxing the skin of dead surface cells. REBUILD Barrier Build Technology™: Helps safeguard, strengthen and fortify skin’s protective barrier, which helps to prevent future damage to skin’s appearance. REPAIR DAN-6™: Works day and night to help promote natural cellular repair and supports skin’s collagen production for younger looking skin. HIGH-PERFORMANCE The men have spoken: 91% reported skin felt firm and fortified** 84% reported skin looked younger and visibly restored** **Consumer testing after four weeks Formulated for all skin types, tones and ages; Tested on all ethnicities WHERE TO BUY FUTURE RESCUE Repair Serum has a suggested retail price of $60.00, and will be available in department stores nationwide and online at labseries.com beginning in September 2015.
LAB SERIES Skincare for Men was first introduced by The Estée Lauder Companies Inc. in 1987. Since then, the brand’s elite team of scientists, researchers and skincare specialists use modern technology, advanced ingredients and the latest research on men’s physiological and lifestyle needs to develop products with proven results specifically targeting men’s skincare concerns. LAB SERIES Skincare for Men is available in 35 countries and sold in department and specialty stores worldwide.
@LABSERIES
facebook.com/LABSERIES
Instagram @LABSERIES
YouTube/LABSERIES
Press Contacts: Amy Gerken | LAB SERIES | [email protected] Katie Gray | LAB SERIES | [email protected] HIGH TECH. HIGH PERFORMANCE. SKINCARE FOR MEN. ONLY.™
