Local Mobile Fusion
11/8/2010
Local Mobile Fusion What is it?
Why the web is going local • Narrowcasting • Google Maps, Places • Social Media • Facebook places • Foursquare • Yelp • Local Directories
1
11/8/2010
Why almost everybody is wrong about local… • Local is not sitting at home on your computer looking for things via your web browser • Local is not getting search engine rankings • Local has everything to do with the fundamental shift in the way people are communicating.
Why Local Needs Mobile to Really Rock!
2
11/8/2010
Do you feel naked without your cell phone? Most people do…
Facebook Places
3
11/8/2010
FourSquare
Yelp
Google Maps
4
11/8/2010
Mobile Incentives
New Technology
So how big is the Mobile Web? • There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.) • Of these users, 51 Million use smart phones.
• Text open up rates are 95%
5
11/8/2010
Not to mention… • 73% of new mobile phone buyers report that text messaging is the most important feature on their phone • The typical mobile phone user now sends more text messages than mobile phone calls • Gen Y and Z consider e‐mail passe’. • In fact, some universities have stopped distributing e‐mail accounts. • You can buy traffic for .02 a click!
69.5 Million 49.7 Million
38.7 Million 28.6 Million
Feb
Aug
Feb
Aug
Feb
Aug
JAN
2007
2007
2008
2008
2009
2009
2010
Unique mobile Web users increased 34 percent from 42.5 million in July 2008 to 56.9 million in July 2009, according to The Nielsen Co.
6
11/8/2010
Why Mobile is Really Easier Than Web • • • • •
Competition Technical Skills Google's got your back Outsourcing New technology = genius
The Explosive Move Towards Mobile Marketing Advertising • Mobile Marketing advertising was a 3 billion dollar industry in 2009. By 2012, it is projected to be a 19 billion industry – a 400% increase in spending by advertisers .
7
11/8/2010
Text Messaging • Short Codes (phone number 67‐777) • Mobile Keywords • SMS Messaging SMS is simple messaging system (text)
• Text2Win Contests, Voting, Polling, Surveys & Trivia
oilchange toyotapartsandservice.com
Powered by bizM3
Here’s the kicker! • The cost of mobile advertising is dramatically less that of traditional advertising and pay per click advertising. • In some cases .02 a click… • For those who didn’t get what I just said…In some cases .02 a click.
8
11/8/2010
QR Codes: A QR Code is a matrix barcode (or two‐ dimensional code), readable by QR scanners, mobile phones with camera, and smartphones.
How we are going to make money with Local Mobile Fusion • Gain the skills to set up a local business for local in the search engines AND have them mobile ready • Get all the tools you need to sell local and mobile to local businesses.
9
11/8/2010
And More • Tools, tips and tricks to help your clients • Tools and training so you can outsource all the delivery • Access to the very same information I use daily to help my clients. • Access to me.
How big is your market? • Take a walk in your local downtown business district or strip mall. • How many businesses are there? • How many of these business need help? (Practically all of them) • That’s your market.
More Reasons to Get Local • Do you know that 1 out of 2 businesses don’t even have a web site? • 1/3 of all Google searches include a city state or zip
10
11/8/2010
Be a Genius and Guru in Your Local Neighborhood • Remember, this is new information. • This technology is impressive. • Your clients will never know how easy this really is and will love you for helping them. • Follow these instructions and your clients will be referring you to others—Why? Because you will be getting them exposure and new business.
What you do for your clients!
11
11/8/2010
Google even helps us
How much can I make? Let’s take a look at it: – An average client will pay $300‐1,000 for set up and keep on paying you monthly anywhere from $500‐$1000.00 a month—sometimes even more! • So if your goal is $10,000 a month you need: – 10 clients paying you $1,000.00 – 20 clients paying you $500.00 – Or a combination of both depending on what you’re doing for them.
Opportunities Galore • Running your own local marketing agency has its advantages • If you do your job right, they’ll stay with you forever • Did I mention—most of the work can be outsourced?
12
11/8/2010
Upsells • Local is simple • Local can and should be fused with mobile, web and offline (don’t worry I’ll show you how.) • Texting SMS • Events • Mobile Coupons • Social Media • Websites • Even Paid Ads! • The More you do, the more you can charge!
Understand what it is you’re really being paid for • • • •
Knowledge Expertise Know How in making it work Taking the worry out of getting new customers for your clients
• Systems make it easy and make you look smarter!
What you’ll learn here • Understanding the local landscape • Getting your clients to the top of Google, Yahoo and Bing local • Merging your clients web and mobile identities • How to help your clients touch their customers • Outsourcing all of the work
13
11/8/2010
What you’ll learn here • Getting all the clients you’ll ever want • Managing customers expectations • Ethical but sneaky tips and tricks to retain your customers. • Managing your local business
14
Local Mobile Fusion What is it?
Why the web is going local • Narrowcasting • Google Maps, Places • Social Media • Facebook places • Foursquare • Yelp • Local Directories
1
11/8/2010
Why almost everybody is wrong about local… • Local is not sitting at home on your computer looking for things via your web browser • Local is not getting search engine rankings • Local has everything to do with the fundamental shift in the way people are communicating.
Why Local Needs Mobile to Really Rock!
2
11/8/2010
Do you feel naked without your cell phone? Most people do…
Facebook Places
3
11/8/2010
FourSquare
Yelp
Google Maps
4
11/8/2010
Mobile Incentives
New Technology
So how big is the Mobile Web? • There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.) • Of these users, 51 Million use smart phones.
• Text open up rates are 95%
5
11/8/2010
Not to mention… • 73% of new mobile phone buyers report that text messaging is the most important feature on their phone • The typical mobile phone user now sends more text messages than mobile phone calls • Gen Y and Z consider e‐mail passe’. • In fact, some universities have stopped distributing e‐mail accounts. • You can buy traffic for .02 a click!
69.5 Million 49.7 Million
38.7 Million 28.6 Million
Feb
Aug
Feb
Aug
Feb
Aug
JAN
2007
2007
2008
2008
2009
2009
2010
Unique mobile Web users increased 34 percent from 42.5 million in July 2008 to 56.9 million in July 2009, according to The Nielsen Co.
6
11/8/2010
Why Mobile is Really Easier Than Web • • • • •
Competition Technical Skills Google's got your back Outsourcing New technology = genius
The Explosive Move Towards Mobile Marketing Advertising • Mobile Marketing advertising was a 3 billion dollar industry in 2009. By 2012, it is projected to be a 19 billion industry – a 400% increase in spending by advertisers .
7
11/8/2010
Text Messaging • Short Codes (phone number 67‐777) • Mobile Keywords • SMS Messaging SMS is simple messaging system (text)
• Text2Win Contests, Voting, Polling, Surveys & Trivia
oilchange toyotapartsandservice.com
Powered by bizM3
Here’s the kicker! • The cost of mobile advertising is dramatically less that of traditional advertising and pay per click advertising. • In some cases .02 a click… • For those who didn’t get what I just said…In some cases .02 a click.
8
11/8/2010
QR Codes: A QR Code is a matrix barcode (or two‐ dimensional code), readable by QR scanners, mobile phones with camera, and smartphones.
How we are going to make money with Local Mobile Fusion • Gain the skills to set up a local business for local in the search engines AND have them mobile ready • Get all the tools you need to sell local and mobile to local businesses.
9
11/8/2010
And More • Tools, tips and tricks to help your clients • Tools and training so you can outsource all the delivery • Access to the very same information I use daily to help my clients. • Access to me.
How big is your market? • Take a walk in your local downtown business district or strip mall. • How many businesses are there? • How many of these business need help? (Practically all of them) • That’s your market.
More Reasons to Get Local • Do you know that 1 out of 2 businesses don’t even have a web site? • 1/3 of all Google searches include a city state or zip
10
11/8/2010
Be a Genius and Guru in Your Local Neighborhood • Remember, this is new information. • This technology is impressive. • Your clients will never know how easy this really is and will love you for helping them. • Follow these instructions and your clients will be referring you to others—Why? Because you will be getting them exposure and new business.
What you do for your clients!
11
11/8/2010
Google even helps us
How much can I make? Let’s take a look at it: – An average client will pay $300‐1,000 for set up and keep on paying you monthly anywhere from $500‐$1000.00 a month—sometimes even more! • So if your goal is $10,000 a month you need: – 10 clients paying you $1,000.00 – 20 clients paying you $500.00 – Or a combination of both depending on what you’re doing for them.
Opportunities Galore • Running your own local marketing agency has its advantages • If you do your job right, they’ll stay with you forever • Did I mention—most of the work can be outsourced?
12
11/8/2010
Upsells • Local is simple • Local can and should be fused with mobile, web and offline (don’t worry I’ll show you how.) • Texting SMS • Events • Mobile Coupons • Social Media • Websites • Even Paid Ads! • The More you do, the more you can charge!
Understand what it is you’re really being paid for • • • •
Knowledge Expertise Know How in making it work Taking the worry out of getting new customers for your clients
• Systems make it easy and make you look smarter!
What you’ll learn here • Understanding the local landscape • Getting your clients to the top of Google, Yahoo and Bing local • Merging your clients web and mobile identities • How to help your clients touch their customers • Outsourcing all of the work
13
11/8/2010
What you’ll learn here • Getting all the clients you’ll ever want • Managing customers expectations • Ethical but sneaky tips and tricks to retain your customers. • Managing your local business
14
