We’ve Got You Covered
2016 Media Kit Located in the heart of West Tennessee City Population - 6,488 County Population - 17,321 County Households - 6,950 www.chestercountyindependent.com
Retail Advertising Rates
Miscellaneous Advertising
Based on a 6-column format
Local Display Rate ...............................$7.81 pci Agency Rate (Gross) ............................$9.11 pci Classified Display .................................$7.81 pci Color Rate ............................................$2.27 pci Non-Profit Rate ....................................$6.96 pci Repeat Advertising Discounts % Discount Rate First Ad Open $7.81 pci Second Ad 10% $7.03 pci Third Ad 15% $6.64 pci Over 3 20% $6.25 pci Frequency Discounts 52 Week Contract 1” - 5” 6” - 10” 11” - 20” Over 20”
12% Off 17% Off 22% Off 27% Off
$6.87 pci $6.48 pci $6.09 pci $5.70 pci
Card of Thanks ..............$12/50 words - Add’l. words $.30 Classified Ads .................. $8/10 words - Add’l words $.30 Public Notices .....................................................$.38/word Business Directory ..............................................$12/week Church Page .......................................................$13/week Engagement/Wedding Announcements........................$35 Wedding Anniversary.....................................................$35 Birth Announcements (without photo)................No Charge Birth Announcement (with photo)..................................$28 Birthday Announcement................................................$28 Miscellaneous Lifestyle Photo.......................................$35 Death Notice......................................................No Charge Obituary Notice (without photo).................................... $35 Obituary Notice (with photo) .........................................$47 Hunting/Fishing Photos.................................................$35 Yard Sale - 1x1..............................................................$10 Yard Sale - 1x2 ........................................................$16.50 Yard Sale - 2x2..............................................................$29
Ad Design Fee
26 Week Contract 1” - 5” 6” - 10” 11” - 20” Over 20”
10% Off 15% Off 20% Off 25% Off
$7.03 pci $6.64 pci $6.25 pci $5.86 pci
13 Week Contract 1” - 5” 6” - 10” 11” - 20” Over 20”
5% Off 10% Off 15% Off 20% Off
$7.42 pci $7.03 pci $6.64 pci $6.25 pci
A $10 design fee will be charged for all ads 2x5 and larger. A fee of $5 will be charged for changes. There will not be a charge for camera ready ads.
Mechanical Requirements
Page size is 6 columns (10.125”) wide x 21.5” deep. There are a total of 129 column inches per page. See below for column measurements. 1 Column.....................................................................1.55” 2 Columns ..................................................................3.26” 3 Columns ..................................................................4.98” 4 Columns ..................................................................6.69” 5 Columns ..................................................................8.41” 6 Columns ..............................................................10.125”
Annual Contract Rates 100” - 249” 250” - 499” 500” - 999” 1,000” - 2,499” 2,500” - 4,999” Over 5,000
7% Off 12% Off 17% Off 22% Off 27% Off 32% Off
$7.26 pci $6.87 pci $6.48 pci $6.09 pci $5.70 pci $5.31 pci
Contact Information
All advertising inquiries should be directed to the following:
Marvin Croom, Advertising Manager
email:
[email protected] Office: 731.989.4624 Fax: 731.989.5008 Cell: 731.439.3892 Mailing Address: Chester County Independent PO Box 306 - 218 S Church Ave Henderson, TN 38340
Advertising Deadlines/Proofs
Space reservations and copy must be turned in no later than 5 p.m. each Monday. Color advertising requires advance notice because of placement limitations. Early deadlines will be in effect on Holidays. Special section advertising deadlines vary, depending on the section. Proofs will only be shown for advertising eight column inches or larger. No proofs will be shown on late ads. On proofs where changes are made, only ONE additional proof will be provided. Any proof not approved or changes within 24 hours will run as is.
Preprint Information
The reservation deadline for preprint advertising is ten days prior to the publication date. Preprints must be delivered in counted bundles or boxes at least three working days prior to the insertion date. Preprints may be delivered Monday through Friday from 8 a.m. until 5 p.m.
The Chester County Independent is a general circulation newspaper published each Thursday that serves Chester County, Tennessee
Deliveries are not accepted on Saturdays or Sundays. Preprints must be delivered to the production department located at 224 S Church Ave, Henderson, TN 38340. Preprints are charged by the thousand. The minimum quantity of preprints is 2,000. Quantities less than 2,000 are billed at the 2,000 rate. A special handling charge of $10 per man hour will be assessed to the total hours required to insert preprints that arrive late and require special handling to meet an advertiser’s insert date (if possible). All preprints are inserted in the plant by hand prior to the publication of the edition.
Preprint Size Rate
Single Sheet.........................................................$51.50/m 4-8 Pages ............................................................$55.50/m 10-16 Pages ........................................................$61.50/m 20 or more pages ................................................$72.50/m
Distribution By City
Henderson (38340).....................................3,359 Jacks Creek (38347)........................................65 Enville (38332) ................................................75 Finger (38334) ..............................................114 Luray (38352) .................................................98 Pinson (38366) .............................................112 Other Total Paid Circulation ..............................3,823
Advertising Rate Policies The Publisher may revise advertising rate schedules at any time. Contract advertisers are given 30 days written notice. The Publisher shall not be liable for any error in published advertising unless an advertising proof is requested and clearly marked for corrections. If the error is not corrected by the Publisher, its liability, if any, shall not exceed the value of the space occupied by the error. The Publisher shall not be liable for any omission of an advertisement ordered to be published. The Publisher reserves the right to accept or reject any advertisement at anytime without prior notice to the advertiser.
Newspaper Staff Scott Whaley........................................................Publisher James A. Webb ...........................................Editor In Chief Marvin Croom ....................................Advertising Manager Kim McCormick ......................................General Manager Mary Dunbar ....................................................Staff Writer June Patterson .................................................Staff Writer Tiffany Kennedy ...............................................Staff Writer Kevin Morris ...........................................Graphic Designer Latricia Worsham ...............................Regional Circulation Anna Pitsenbarger .....................................Office Manager
Phone: 731.989.4624 Fax: 731.989.5008
Circulation Rates The Chester County Independent is published each Thursday and distributed via US Mail to subscribers. Single copies are available at racks and dealer locations throughout Chester County. In County Six Months ..........................................$25.50 One Year..............................................$38.50 Elsewhere in Tennessee Six Months................................................$29 One Year..............................................$46.50 Out of State Six Months................................................$33 One Year...................................................$54 On Line Six Months ..........................................$25.50 One Year..............................................$38.50 online access is available free of charge with print subscripton