Logo Guidelines
Logo Guidelines
Logo Guidelines
Adonit Logo The elegance of the pyramid speaks to our product design. The subtle gradient energizes the formation, while the middle axis is a living illusion. The pyramid is the building block for creation and the building block for our brand.
Logo Guidelines
Logo Selection
logo should be used. The color version should be used when no product is visible in the graphic, while the black and white is used if
(Isolated Logo)
If there is a solid background, the isolated
Non–Image Background
Isolated Logo
(Tab Logo)
explains the rules.
Image Background
Which logo should you use? This handy chart
Product Visible
there are Adonit products visible. Tab Logo If there is a busy background, like a photograph or pattern, use the tab logo. The color version should be used when no product is visible in the graphic, while the black and white is used if there are Adonit products visible.
Adonit / 3
No Product Visibile
The Adonit Isolated Logo This is the minimum amount of clear space to surround the Isolated logo. No other elements should intrude this padding. It should only be used on a white, black, or 20% grey and lower background color.
0.5 X
0.5 X
No Product / No Image BG Minimum logo padding
Colors
Logo Guidelines
X
0.5 X
0.5 X
0.5 X
0.5 X
0.5 X
X
0.5 X
Product / No Image BG Minimum logo padding
Correct Isolated Logo Use No Product / No Image BG
Product / No Image BG
1
2
1. No Product / No Image BG
2. Product / No Image BG
Example of the pyramid logo used
Example of the pyramid logo used
correctly with a graphic featuring a
correctly with a graphic featuring
non–image based background and with
a product shot and a non–image
no visible products.
based background.
Adonit / 5
The Adonit Tab Logo This is the minimum amount of clear space to surround the Tab logo. It should always align with the top of the image based background, in the style of a tab.
No Product / Image BG
Product / Image BG
Minimum logo padding
Minimum logo padding
Colors
Logo Guidelines
X
0.5 X
0.5 X
0.5 X
0.5 X
0.5 X
X
0.5 X
Correct Tab Logo Use No Product / Image BG
Product / Image BG
1
2
1. No Product / Image BG
2. Product / Image BG
Example of tab logo used correctly with
Example of tab logo used correctly with
a graphic featuring an image based
a graphic featuring a product shot and an
background, with no visible products.
image based background.
Adonit / 7
Incorrect Use We worked hard designing the Adonit logo, so we ask that third parties do not make any changes to the logo without permission. Here
1 1.
2 2.
3 3.
4. 4
5 5.
6 6.
7 7.
8 8.
9 9.
are some examples of what we really don’t want you to do. 1. Do not change the gradient color. 2. Do not use unapproved solid colors. 3. Do not change the tab color. 4. Do not place the logo on a busy background or color. 5. Do not remove the wordmark or pyramid. 6. Do not add a drop shadow or any other effect. 7. Do not rotate or skew the logo. 8. Do not alter the proportions of the logo’s elements. 9. Do not use the old logo.
Logo Guidelines
Logo Guidelines
Adonit Logo The elegance of the pyramid speaks to our product design. The subtle gradient energizes the formation, while the middle axis is a living illusion. The pyramid is the building block for creation and the building block for our brand.
Logo Guidelines
Logo Selection
logo should be used. The color version should be used when no product is visible in the graphic, while the black and white is used if
(Isolated Logo)
If there is a solid background, the isolated
Non–Image Background
Isolated Logo
(Tab Logo)
explains the rules.
Image Background
Which logo should you use? This handy chart
Product Visible
there are Adonit products visible. Tab Logo If there is a busy background, like a photograph or pattern, use the tab logo. The color version should be used when no product is visible in the graphic, while the black and white is used if there are Adonit products visible.
Adonit / 3
No Product Visibile
The Adonit Isolated Logo This is the minimum amount of clear space to surround the Isolated logo. No other elements should intrude this padding. It should only be used on a white, black, or 20% grey and lower background color.
0.5 X
0.5 X
No Product / No Image BG Minimum logo padding
Colors
Logo Guidelines
X
0.5 X
0.5 X
0.5 X
0.5 X
0.5 X
X
0.5 X
Product / No Image BG Minimum logo padding
Correct Isolated Logo Use No Product / No Image BG
Product / No Image BG
1
2
1. No Product / No Image BG
2. Product / No Image BG
Example of the pyramid logo used
Example of the pyramid logo used
correctly with a graphic featuring a
correctly with a graphic featuring
non–image based background and with
a product shot and a non–image
no visible products.
based background.
Adonit / 5
The Adonit Tab Logo This is the minimum amount of clear space to surround the Tab logo. It should always align with the top of the image based background, in the style of a tab.
No Product / Image BG
Product / Image BG
Minimum logo padding
Minimum logo padding
Colors
Logo Guidelines
X
0.5 X
0.5 X
0.5 X
0.5 X
0.5 X
X
0.5 X
Correct Tab Logo Use No Product / Image BG
Product / Image BG
1
2
1. No Product / Image BG
2. Product / Image BG
Example of tab logo used correctly with
Example of tab logo used correctly with
a graphic featuring an image based
a graphic featuring a product shot and an
background, with no visible products.
image based background.
Adonit / 7
Incorrect Use We worked hard designing the Adonit logo, so we ask that third parties do not make any changes to the logo without permission. Here
1 1.
2 2.
3 3.
4. 4
5 5.
6 6.
7 7.
8 8.
9 9.
are some examples of what we really don’t want you to do. 1. Do not change the gradient color. 2. Do not use unapproved solid colors. 3. Do not change the tab color. 4. Do not place the logo on a busy background or color. 5. Do not remove the wordmark or pyramid. 6. Do not add a drop shadow or any other effect. 7. Do not rotate or skew the logo. 8. Do not alter the proportions of the logo’s elements. 9. Do not use the old logo.
Logo Guidelines
