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HOW TO USE THE RECHARGE WITH MILK BRAND LOGO Below is direction on how to use the Recharge with Milk logo to maintain its strength and brand consistency.

LOGOS Whenever possible, the four colour RWM logo should be showcased, however if your end product requires a grayscale or black and white logo, both are available on this CD.

When showcasing the logo on a light coloured background, you will use one of the following logos (a) RWM-4C (b) RWM-BW or (c) RWM-K RWM-BW

RWM-4C

RWM-4C-KEY

RWM-BW-KEY

RWM-K

RWM-K-KEY

When showcasing the logo on a dark coloured or honeycomb background, you will use one of the following keylined logos (a) RWM-4C-KEY (b) RWM-BW-KEY or (c) RWM-K-KEY

LOGO USAGE WITH WEBSITE URL Whenever possible, the logo that includes the rechargewithmilk.ca url should be used.

MINIMUM SIZE AND CLEARING SPACE The minimum width and height of the logo should be no less than 1.125” for English and no less than 1.0” for French. The minimum clearing space around the logo should never be less than the width of the letter “I” within the logo.

Minimum width: 1.125”

BACKGROUND USAGE The honeycomb background is another branding element that should be considered within all media touch points.

100% CANADIAN MILK LOGO™ The 100% Canadian Milk logo should be placed to the lower left of the RWM logo at all times as shown.

If you have any questions about the RWM brand or its visual identity, please contact: Julie Belisle, Image Bank and Record Management Coordinator, tel: 514-284-1092 ext. 256, email: [email protected]