Loren Israelsen 17 0521 LDI Presentation

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UNPA @ 25 and Our New Future Loren Israelsen President, UNPA 2017 UNPA Members’ Retreat May 24, 2017

Supporting safety, science and quality in natural health products since 1992.

Re: Attendee thoughts on UNPA initiatives and priorities… Let’s go to the polling questions.

Things to Think About • Politics – National – State – Local – International ©2017 UNPA

• “Gen Delta” • The generational divide • Natural v. synthetic • Synthetic v. synthetic biology • China: new cooperation

©2017 UNPA

The China-U.S. Supplement Bridge • 80% of supplement ingredients come from China • DSHEA/FSMA supply side compliance, training issues • Chinese investments/purchases/licensing with U.S. companies and facilities • The China > U.S. food trend • The China > U.S. > China supplement trend UNPA © 2017

Building the China Bridge UNPA’s 2017 MOU with China Nutrition and Health Food Association

UNPA © 2017

U.S. Embassy Beijing, China March 21, 2017

Yet more things to think about • Trade associations • How we communicate • How we understand • The Blue Sheet • Cannabis and CBD ©2017 UNPA

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Amazon and technology Quality initiatives NDI / ODI lists / GRAS Retailer empowerment or pushback? State Attorneys General Channel turbulence DSHEA – Next Gen?

©2017 UNPA

The Value Pyramid

Personal vs. collective values

Thank you! Loren Israelsen, President United Natural Products Alliance 1075 E. Hollywood Ave. Salt Lake City, UT 84105 p: 801.474.2572 [email protected] unpa.com © 2017 UNPA