market achievements history
The success of this family business is based on a management model that encourages everybody to get involved, through direct contact with internal partners (employees) and the customer’s priorities. It is a matter of managerial culture - what the business requires is individual responsibility. At Geahchan their staff come to work happy and they feel part of the company ownership. It does not seem so simple at first glance but Geahchan company spirit is very clear about how to attain this instead of acting the boss, you sit your employees (partners) at the table and ask them how sales can be improved. The suggestion has to be theirs, so you are giving them a highprofile and demonstrating that they are part of the company which all makes for a happy and motivated staff.
MARKET
ACHIEVEMENTS
The designers’ sanitary products market has increased as people have become more attracted by new life styles. Geahchan Group revitalised the concept people had about sanitary products and changed it into a product of luxury. Their market has been the architects, real estate developers and interior designers most of whom specialise in luxurious projects. In architecture and interior decoration, excellence is the combination of creation, dedication and a wise choice of materials: Geahchan Group is satisfying all these requirements to professionals that come from all over the Arab world. Geahchan Group has its share in the construction operation of Lebanon’s tourism infrastructure, being involved in projects such as hotels, restaurants, and luxurious apartments. Because of this involvement Geahchan has become recognised as Lebanon’s leading high end sanitary products company. The amazingly rapid growth of Geahchan and in particular in its big number of brands representation, made the company double its showroom surface to reach a total of 5,000sq.m. with two electrical escalators and a big panoramic elevator, enabling their customers to experience a very sophisticated and up-dated sanitary store.
Geahchan Group has established a solid and well deserved reputation for offering quality products from the world famous sanitary brands. The company has revolutionised the sanitary market by transforming the demand from a necessity into a luxurious product. On the other hand, the company’s market strategy and policy have developed the sale process in the country and improved the quality of the product and the service. The company was the first to introduce the designer bathroom and still maintained its leading place. It’s not surprising that Geahchan Group became a reference and an example for all sanitary and tile retailers to such an extent that the Italian suppliers and factories take their opinion in every product into consideration. In 2005 Geahchan Group was awarded by BVQI, the ISO
40
le_40-41.indd 2
9001:2000 certification for its management system. Today Geahchan is firmly established in the market and ready to meet the challenges and demands of the new millennium.
HISTORY In 1933 the first showroom was opened in Al Magidieh Street, Beirut with a floor space of just 100 sq.m. In 1953 the second showroom, the most important at that time, was opened in Allenby Street with 300 sq.m. of floorspace that was in the style that was modern at that time and designed by the famous Gio Ponti. In 1975 the third showroom was opened in Sin el fil where the company is still located today. Geahchan Group, through years of hard work, prospered and was able to establish itself as a leading company in sanitary equipments. In 1991 Geahchan Group distinguished itself thanks to a policy that set solid foundations for a new entry in the local and Arab world market with new and revolutionary strategies. In the year 2000 the company was able to offer its products as essential luxurious house items by opening a brand new showroom of 5000 sq.m. This last step changed the understanding of sanitary ware in Lebanon and saw Geahchan become the place to go to for all the professionals and boost Geahchan to the summits.
SUPERBRANDS
3/20/07 5:02:27 AM
MARKET
ACHIEVEMENTS
The designers’ sanitary products market has increased as people have become more attracted by new life styles. Geahchan Group revitalised the concept people had about sanitary products and changed it into a product of luxury. Their market has been the architects, real estate developers and interior designers most of whom specialise in luxurious projects. In architecture and interior decoration, excellence is the combination of creation, dedication and a wise choice of materials: Geahchan Group is satisfying all these requirements to professionals that come from all over the Arab world. Geahchan Group has its share in the construction operation of Lebanon’s tourism infrastructure, being involved in projects such as hotels, restaurants, and luxurious apartments. Because of this involvement Geahchan has become recognised as Lebanon’s leading high end sanitary products company. The amazingly rapid growth of Geahchan and in particular in its big number of brands representation, made the company double its showroom surface to reach a total of 5,000sq.m. with two electrical escalators and a big panoramic elevator, enabling their customers to experience a very sophisticated and up-dated sanitary store.
Geahchan Group has established a solid and well deserved reputation for offering quality products from the world famous sanitary brands. The company has revolutionised the sanitary market by transforming the demand from a necessity into a luxurious product. On the other hand, the company’s market strategy and policy have developed the sale process in the country and improved the quality of the product and the service. The company was the first to introduce the designer bathroom and still maintained its leading place. It’s not surprising that Geahchan Group became a reference and an example for all sanitary and tile retailers to such an extent that the Italian suppliers and factories take their opinion in every product into consideration. In 2005 Geahchan Group was awarded by BVQI, the ISO
40
le_40-41.indd 2
9001:2000 certification for its management system. Today Geahchan is firmly established in the market and ready to meet the challenges and demands of the new millennium.
HISTORY In 1933 the first showroom was opened in Al Magidieh Street, Beirut with a floor space of just 100 sq.m. In 1953 the second showroom, the most important at that time, was opened in Allenby Street with 300 sq.m. of floorspace that was in the style that was modern at that time and designed by the famous Gio Ponti. In 1975 the third showroom was opened in Sin el fil where the company is still located today. Geahchan Group, through years of hard work, prospered and was able to establish itself as a leading company in sanitary equipments. In 1991 Geahchan Group distinguished itself thanks to a policy that set solid foundations for a new entry in the local and Arab world market with new and revolutionary strategies. In the year 2000 the company was able to offer its products as essential luxurious house items by opening a brand new showroom of 5000 sq.m. This last step changed the understanding of sanitary ware in Lebanon and saw Geahchan become the place to go to for all the professionals and boost Geahchan to the summits.
SUPERBRANDS
3/20/07 5:02:27 AM
