Memphis Tigers Football
Memphis Tigers Football 2017 Prices
2017 Football Preview The 2017 Memphis Tigers football season will feature seven (7) home games, including premium games against non‐ conference foe UCLA and AAC rival Navy. 2017 Memphis Home Games Sept. 2 vs. Louisiana‐Monroe Sept. 16 vs. UCLA Sept. 23 vs. Southern Illinois Oct. 14 vs. Navy Oct. 28 vs. Tulane Nov. 18 vs. SMU Nov. 25 vs. East Carolina 2
2016 Pricing The pricing for Memphis football for season tickets was very affordable, with the highest price at $250, plus a small donation for chairback seats (yellow sections), to the lowest price of $100 for close to 50% of the stadium (blue sections). There is even a family plan of four tickets for just $300 ($75/ticket). 3
2016 Prices: Memphis vs. AAC Memphis vs. AAC Peers LOWER SIDELINE School Tulane UCF Uconn USF Houston Cincy SMU East Carolina Memphis Tulsa Navy Temple
Ticket Price $ 250.00 $ 250.00 $ 350.00 $ 250.00 $ 280.00 $ 350.00 $ 225.00 $ 325.00 $ 250.00 $ 270.00 $ 240.00 $ 199.00
Average: $602.42
UPPER SIDELINE Donation $ 1,500.00 $ 1,000.00 $ 500.00 $ 400.00 $ 340.00 $ 75.00 $ 150.00
Total $ 1,750.00 $ 1,250.00 $ 850.00 $ 650.00 $ 620.00 $ 425.00 $ 375.00 $ 325.00 $ 25.00 $ 275.00 $ 270.00 $ 240.00 $ 199.00
School UCF UConn SMU USF Temple Cincy Houston Navy Tulsa East Carolina Tulane Memphis
Mean: $375.00
Ticket Price $ 240.00 $ 245.00 $ 225.00 $ 250.00 $ 275.00 $ 200.00 $ 210.00 $ 240.00 $ 210.00 $ 200.00 $ 200.00 $ 140.00
Average: $368.75
Donation $ 1,250.00 $ 225.00 $ 150.00 $ 50.00
Total $ 1,490.00 $ 470.00 $ 375.00 $ 300.00 $ 275.00 $ 75.00 $ 275.00 $ 40.00 $ 250.00 $ 240.00 $ 210.00 $ 200.00 $ 200.00 $ 140.00
Mean: $250.00
NOTE: Donations listed are the lowest published for each ticket type
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2016 Prices: Memphis vs. AAC Memphis vs. AAC Peers ENDZONE SEATS School Houston East Carolina Cincy UConn UCF USF Temple Tulane Navy Memphis SMU Tulsa
Ticket Price Donation Total $ 210.00 $ 210.00 $ 200.00 $ 200.00 $ 175.00 $ 175.00 $ 175.00 $ 175.00 $ 150.00 $ 150.00 $ 125.00 $ 25.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 125.00 $ 125.00 $ 100.00 $ 100.00 $ 99.00 $ 99.00 $ 78.00 $ 78.00
Average: $146.83
Mean: $150.00
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2016 Prices: Memphis vs. AAC Memphis is tied with Tulsa for the lowest season ticket prices in the conference. School Memphis Tulsa Navy Temple SMU Tulane East Carolina Cincy USF Houston Uconn UCF
Lower 9 10 11 12 7 1 8 6 4 5 3 2
Upper 12 9 8 5 3 11 10 6 4 7 2 1
Endzone 10 12 9 7 11 8 2 3 6 1 4 5
TOTAL 31 31 28 24 21 20 20 15 14 13 9 8
Methodology: Rank the conference schools from 1 to 12 in each of the three main price levels of season tickets, with the highest‐priced school getting one point and the lowest‐priced school receiving 12 points. Add the three categories together for the total score.
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2017 Pricing • We want to be able to raise prices to around the conference mean in the near future. While we will increase prices, we also want to reward those that are Tiger Scholarship Fund football members. Therefore, TSF members at the $100 level will be afforded a discount on these new prices (maximum of 6 tickets ‐ $25 additional per seat after six). • This will serve to emphasize the importance of TSF membership, as well as increase the number of TSF members 7
2017 Pricing This is approximately one‐ half of the current increase needed to get to the 2016 mean prices among American Athletic Conference schools.
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Memphis Football Season Ticket Adjustments Public Pricing 2016 Ticket Type Premium Chairback Lower Sideline Upper Sideline Endzone Family Zone (4 Seats)
Season $250 $210 $140 $100 $300
2017 Price/Game $35.71 $30.00 $20.00 $14.29 $10.71
Season Not Available $250 $190 $130 $350
Price/Game $35.71 $27.14 $17.86 $12.50
Price Change Season Price/Game $40 $50 $30 $50
$5.71 $7.14 $4.29 $1.79
TSF Pricing ($100 Level or Higher) 2016 Ticket Type Premium Chairback Lower Sideline Upper Sideline Endzone Family Zone (4 seats)
Season $250 $210 $140 $100 $300
2017 Price/Game $35.71 $30.00 $20.00 $14.29 $10.71
Season $275 $225 $170 $115 $300
Price/Game $39.29 $32.14 $24.29 $16.43 $10.71
Price Change Season Price/Game $25 $3.57 $15 $2.14 $30 $4.29 $15 $2.14 $0 $0
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2017 Prices: Memphis vs. AAC • Even with increasing prices to the public prices ($300, $190, $130) and comparing them to 2016 prices in the conference, Memphis still has the second‐lowest prices in the conference. School Tulsa Memphis Navy Temple SMU Tulane East Carolina Cincy USF Houston Uconn UCF
Lower 10 9 11 12 7 1 8 6 4 5 3 2
Upper 9 12 8 5 3 11 10 6 4 7 2 1
Endzone 12 9 10 7 11 8 2 3 6 1 4 5
TOTAL 31 30 29 24 21 20 20 15 14 13 9 8
Methodology: In this case, Memphis’ 2017 prices are compared to the 2016 prices around the AAC.
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Memphis Football Single‐Game Adjustments Single‐Game Pricing 2016 Ticket Type Premium Chairback Lower Sideline Upper Sideline Endzone Family Zone (4 Seats)
Presale $60 $40 $25 $15 $15
2017 Game Day $65 $45 $30 $20 $20
Presale $65 $45 $30 $20 $20
Game Day $70 $50 $35 $25 $25
Price Change Presale Gameday $5 $5 $5 $5 $5 $5 $5 $5 $5 $5
NOTE: For the UCLA and Navy games, the $5 pre‐sale discount is eliminated and sales for those two games will not be sold until the Monday morning before each game.
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Football Pricing Communication – We will communicate to existing season ticket holders a minimum of four times explaining the changes to their pricing and how TSF membership can impact their ticket prices • Feb: Email with the press release and the website information • Feb: Mailing to each season ticket holder with their renewals, explaining the two options available to them • April: Follow up call from IMG Ticketing staff to discuss the options available to them • May: Email to all that have not renewed, explaining the two options available to them
– Emphasize that the TSF Membership is per account and not per ticket. It is also optional. – Communicate with key football stakeholders – Advertising will explain these changes 12
2017 Football Preview The 2017 Memphis Tigers football season will feature seven (7) home games, including premium games against non‐ conference foe UCLA and AAC rival Navy. 2017 Memphis Home Games Sept. 2 vs. Louisiana‐Monroe Sept. 16 vs. UCLA Sept. 23 vs. Southern Illinois Oct. 14 vs. Navy Oct. 28 vs. Tulane Nov. 18 vs. SMU Nov. 25 vs. East Carolina 2
2016 Pricing The pricing for Memphis football for season tickets was very affordable, with the highest price at $250, plus a small donation for chairback seats (yellow sections), to the lowest price of $100 for close to 50% of the stadium (blue sections). There is even a family plan of four tickets for just $300 ($75/ticket). 3
2016 Prices: Memphis vs. AAC Memphis vs. AAC Peers LOWER SIDELINE School Tulane UCF Uconn USF Houston Cincy SMU East Carolina Memphis Tulsa Navy Temple
Ticket Price $ 250.00 $ 250.00 $ 350.00 $ 250.00 $ 280.00 $ 350.00 $ 225.00 $ 325.00 $ 250.00 $ 270.00 $ 240.00 $ 199.00
Average: $602.42
UPPER SIDELINE Donation $ 1,500.00 $ 1,000.00 $ 500.00 $ 400.00 $ 340.00 $ 75.00 $ 150.00
Total $ 1,750.00 $ 1,250.00 $ 850.00 $ 650.00 $ 620.00 $ 425.00 $ 375.00 $ 325.00 $ 25.00 $ 275.00 $ 270.00 $ 240.00 $ 199.00
School UCF UConn SMU USF Temple Cincy Houston Navy Tulsa East Carolina Tulane Memphis
Mean: $375.00
Ticket Price $ 240.00 $ 245.00 $ 225.00 $ 250.00 $ 275.00 $ 200.00 $ 210.00 $ 240.00 $ 210.00 $ 200.00 $ 200.00 $ 140.00
Average: $368.75
Donation $ 1,250.00 $ 225.00 $ 150.00 $ 50.00
Total $ 1,490.00 $ 470.00 $ 375.00 $ 300.00 $ 275.00 $ 75.00 $ 275.00 $ 40.00 $ 250.00 $ 240.00 $ 210.00 $ 200.00 $ 200.00 $ 140.00
Mean: $250.00
NOTE: Donations listed are the lowest published for each ticket type
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2016 Prices: Memphis vs. AAC Memphis vs. AAC Peers ENDZONE SEATS School Houston East Carolina Cincy UConn UCF USF Temple Tulane Navy Memphis SMU Tulsa
Ticket Price Donation Total $ 210.00 $ 210.00 $ 200.00 $ 200.00 $ 175.00 $ 175.00 $ 175.00 $ 175.00 $ 150.00 $ 150.00 $ 125.00 $ 25.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 125.00 $ 125.00 $ 100.00 $ 100.00 $ 99.00 $ 99.00 $ 78.00 $ 78.00
Average: $146.83
Mean: $150.00
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2016 Prices: Memphis vs. AAC Memphis is tied with Tulsa for the lowest season ticket prices in the conference. School Memphis Tulsa Navy Temple SMU Tulane East Carolina Cincy USF Houston Uconn UCF
Lower 9 10 11 12 7 1 8 6 4 5 3 2
Upper 12 9 8 5 3 11 10 6 4 7 2 1
Endzone 10 12 9 7 11 8 2 3 6 1 4 5
TOTAL 31 31 28 24 21 20 20 15 14 13 9 8
Methodology: Rank the conference schools from 1 to 12 in each of the three main price levels of season tickets, with the highest‐priced school getting one point and the lowest‐priced school receiving 12 points. Add the three categories together for the total score.
6
2017 Pricing • We want to be able to raise prices to around the conference mean in the near future. While we will increase prices, we also want to reward those that are Tiger Scholarship Fund football members. Therefore, TSF members at the $100 level will be afforded a discount on these new prices (maximum of 6 tickets ‐ $25 additional per seat after six). • This will serve to emphasize the importance of TSF membership, as well as increase the number of TSF members 7
2017 Pricing This is approximately one‐ half of the current increase needed to get to the 2016 mean prices among American Athletic Conference schools.
8
Memphis Football Season Ticket Adjustments Public Pricing 2016 Ticket Type Premium Chairback Lower Sideline Upper Sideline Endzone Family Zone (4 Seats)
Season $250 $210 $140 $100 $300
2017 Price/Game $35.71 $30.00 $20.00 $14.29 $10.71
Season Not Available $250 $190 $130 $350
Price/Game $35.71 $27.14 $17.86 $12.50
Price Change Season Price/Game $40 $50 $30 $50
$5.71 $7.14 $4.29 $1.79
TSF Pricing ($100 Level or Higher) 2016 Ticket Type Premium Chairback Lower Sideline Upper Sideline Endzone Family Zone (4 seats)
Season $250 $210 $140 $100 $300
2017 Price/Game $35.71 $30.00 $20.00 $14.29 $10.71
Season $275 $225 $170 $115 $300
Price/Game $39.29 $32.14 $24.29 $16.43 $10.71
Price Change Season Price/Game $25 $3.57 $15 $2.14 $30 $4.29 $15 $2.14 $0 $0
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2017 Prices: Memphis vs. AAC • Even with increasing prices to the public prices ($300, $190, $130) and comparing them to 2016 prices in the conference, Memphis still has the second‐lowest prices in the conference. School Tulsa Memphis Navy Temple SMU Tulane East Carolina Cincy USF Houston Uconn UCF
Lower 10 9 11 12 7 1 8 6 4 5 3 2
Upper 9 12 8 5 3 11 10 6 4 7 2 1
Endzone 12 9 10 7 11 8 2 3 6 1 4 5
TOTAL 31 30 29 24 21 20 20 15 14 13 9 8
Methodology: In this case, Memphis’ 2017 prices are compared to the 2016 prices around the AAC.
10
Memphis Football Single‐Game Adjustments Single‐Game Pricing 2016 Ticket Type Premium Chairback Lower Sideline Upper Sideline Endzone Family Zone (4 Seats)
Presale $60 $40 $25 $15 $15
2017 Game Day $65 $45 $30 $20 $20
Presale $65 $45 $30 $20 $20
Game Day $70 $50 $35 $25 $25
Price Change Presale Gameday $5 $5 $5 $5 $5 $5 $5 $5 $5 $5
NOTE: For the UCLA and Navy games, the $5 pre‐sale discount is eliminated and sales for those two games will not be sold until the Monday morning before each game.
11
Football Pricing Communication – We will communicate to existing season ticket holders a minimum of four times explaining the changes to their pricing and how TSF membership can impact their ticket prices • Feb: Email with the press release and the website information • Feb: Mailing to each season ticket holder with their renewals, explaining the two options available to them • April: Follow up call from IMG Ticketing staff to discuss the options available to them • May: Email to all that have not renewed, explaining the two options available to them
– Emphasize that the TSF Membership is per account and not per ticket. It is also optional. – Communicate with key football stakeholders – Advertising will explain these changes 12
