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THE ADVANTAGES OF RUGGED VERSUS COMMERCIAL-GRADE COMPUTERS: A Total Cost of Ownership Approach

Y

ou’ve decided to equip your fleet with mobile computers to increase organizational efficiencies. Considering that fleet-based organizations

can see a 23 percent improvement in workforce productivity by implementing a mobile solutioni, that’s an easy choice. Now comes the hard part—deciding on the best mobile computer for your needs. There are a myriad of choices from consumer-grade to rugged devices, but which mobile computer will best suit your business?

Looking only at the upfront cost is not enough when considering such a vital component of your service suite. Instead, analyzing the Total Cost of Ownership (TCO) of the device you choose is a

Rugged Demystified

better determiner of a sound investment. Having

On the spectrum of durability, mobile comput-

to replace devices often or buy additional equip-

ers can fall anywhere from commercial grade

ment to attain the functionality needed can dra-

to fully rugged. Commercial devices have no

matically increase the cost of a seemingly inex-

enhancements designed into them to with-

pensive commercial-grade computer. According

stand the rigors of the fleet vehicle environ-

to research by Venture Development Corp. (VDC),

ment. Fully rugged mobile computers, on the

an independent market research and strategy-

other hand, are designed to meet MIL-STD

consulting firm, “The TCO of rugged mobile com-

810-F and at least IP54 standardsiii. These

puters is in many cases lower when compared to non-rugged mobile computers.”ii

tion, shock, dust, and water exposure. More than simply having a tough case encompass-

Wireless transmission failure is

ing the computer, rugged mobile computers are built rugged from the inside out, includ-

almost three times as much for non-rugged notebooks when





tests ensure the computers can handle vibra-

compared to rugged notebooks.

ing the internal hardware, touchscreen, and keypad. These computers also stand up to the temperature fluctuations inherent in the vehicle environment.



THE TRUE COST OF MOBILE COMPUTERS

I

t’s tempting to select a mobile computer based on the lower upfront cost, however, independent research suggests otherwise. VDC completed a five-

year TCO study on commercial versus rugged mobile computers. The study revealed that a low upfront cost does not translate into a low lifetime cost of mobile computers. “Most TCO analysis places greatest emphasis on up-front system acquisitions, deployment, and training costs—in other words, hard costs,” states the study. “VDC’s research reveals that the soft costs associated with mobile computing solutions— device failure and downtime, productivity loss and maintenance/support costs—represent the most significant contribution to overall TCO.”iv

Failure rates for non-rugged devices are 36 percent, compared to 4 percent for rugged mobile computers.

A thorough TCO approach lets you find the lifetime costs of purchasing and operating a mobile computer. This table highlights some of the hidden costs:

Factors Affecting the TCO of Mobile Computers Upfront Costs

Hidden Costs

Upfront Hardware/Software Costs

Replacement Costs

Installation Costs

Additional Hardware/Software Required

Training Costs

Customer Satisfaction Rates Downtime Costs Employee Acceptance Rates Message Transmission Rates Disposal Costs

Replacement Costs

Additional Hardware/Software Costs

“On average, 4 percent of rugged mobile computers

Though the initial cost of a commercial device is

installed to support enterprise mobility applications

less, the cost quickly rises when you start to inte-

in “harsh” environments fail per year. Conversely,

grate things like card swipes, RFID readers, vehicle

the annual failure rate for commercial grade de-

mounting solutions, and engine data diagnostics

vices in similar harsh environments rockets to 36

modules. These capabilities are often built into rug-

percent.” In general, the lifespan of a commercial

ged devices designed for industry rather than the

device is between 12 and 18 months, compared to

consumer. In addition, the software running on the

7 plus years for good quality rugged devices. Fac-

device may not be tailored to your fleet’s needs, and

toring in the device replacement costs for commer-

the cost of having specially written one-off applica-

cial computers increases their TCO significantly.

tions can increase the TCO significantly.

v



Customer Satisfaction Rates

can cause employees to reject the new technology.

Delays in service due to failed computers can nega-

Increased training time, recruiting time, and down-

tively impact your customer’s experience leading to

time result. When rugged devices are backed by

poor customer satisfaction rates and lost business.

fleet-focused companies they are more likely to be

A rugged device with integrated GPS capabilities

designed for ease-of-use in the vehicle and sup-

lets your dispatchers deliver accurate vehicle loca-

ported by comprehensive training.

tion information to customers, improving their experience with your organization.

Message Transmission Rates According to the VDC study: “Wireless transmis-

Downtime Costs With device failure comes significant downtime, which increases the TCO. “Mobile device end users lost an average of 75 minutes of productivity each time the device failed.”vi Considering the high failure rate for commercial-grade devices, that is a significant loss of revenue.

sion failure is almost three times as much for non-rugged notebooks when compared to rugged notebooks. Each failed transmission leads to 5 to 10 minutes in lost productivity and as a result can significantly add to TCO, not to mention employee frustration.”vii

Employee Acceptance Rates

Disposal Costs

When an employee uses their mobile computer to

When faced with potentially replacing 36% of your

its full potential you get the most from your invest-

commercial devices each year it becomes impor-

ment. Commercial computers that are prone to

tant not only to consider the monetary cost but the

failure with generic software applications that are

environmental one as well. Is this replacement rate

difficult to learn and not tailored to your business

in line with your organization’s green initiative?

The Savings The annual TCO of rugged versus non-rugged revealed by the VDC study is shown in the chart below:

ANNUAL MOBILE COMPUTER TCOviii Rugged Notebooks

3

Annual Hard Costs1

Annual Soft Costs2

Annual TCO

$1,092.98

$2,001.24

$3,094.22

$4,030.96

$4,850.96

Non-Rugged Notebooks4 $820.00

1 – includes hardware and software acquisition, system deployment, maintenance, and education costs 2 – includes productivity loss from hardware failures, wireless transmission filures, and internal IT support costs 3 – based on 48-month replacement cycle 4 – based on 36-month replacement cycle

The study found the five-year TCO of consumer-

tions specifically, the study found that companies

grade devices to be $12,631, while the TCO for a

using rugged units had a 17 percent savings over

rugged device is $8,569 . In field service applica-

companies using non-rugged units.x

ix



Beyond Rugged

L

ooking past their tough components, rugged computers offer a host of beNefits not found with commercial-grade devices. This is due to the fact

that rugged computers are more likely to be backed by companies that understand fleet-based industries rather than a commercial-device manufacturer who focuses on the consumer. Rugged devices are more likely to offer:

Back-Office Integration

Network Connectivity

Mobile computers purchased in isolation will not

Look for a mobile computer with supporting middle-

generate the same efficiencies as those that inte-

ware to connect to both public data and private ra-

grate into a total fleet management solution. Look

dio networks to ensure message delivery. If there is

for mobile computers that fully integrate with back-

a change to the network, good middleware adapts

office software to give managers knowledge and

to remain connected so the mobile computer stays

control of onboard activities. With full integration

the same and the initial technology investment is

managers can see if the vehicle ignition is on or off,

protected.

the time the driver logged on, and much more.

Comprehensive Support Vehicle Diagnostics

Because commercial-grade devices are geared to-

Mobile computers that integrate with the vehicle to

wards the consumer their support programs may

collect real-time diagnostic data can help streamline fleet maintenance programs. They also send driver behavior information back to head office, helping to minimize behaviors such as speeding and idling that impede safety and waste fuel. In fact, “Most fleets achieve more than a 55% reduction in idle time within six weeks of implementing a GPS fleet management program.”xi

Integrated GPS

not account for the urgency of mission-critical enterprise situations. Choose a vendor who understands the real-time needs of industry, with 24/7 support plans and corresponding maintenance programs in order to minimize downtime, lost data, and lost sales.

Upgrade Path The ability to integrate future technologies into your existing mobile computing infrastructure will protect

Mobile computers equipped with GPS allow dis-

your initial investment and keep your organization

patchers and managers to see the exact location of

current. “Rugged units are typically designed to of-

their vehicles for faster dispatching and better fleet

fer users an upgrade path (e.g. from one to multiple

organization. GPS gives drivers access to onboard

connectivity options). Because non-rugged units

navigational prompts. And, if there is an accident

are primarily targeted at the consumer and white-

or medical emergency onboard, the driver simply

collar markets, industry-specific upgrade paths are

hits the emergency button on the computer and

far less compelling.”xii

dispatch can send help to the vehicle’s precise location, improving safety.



Tailored Software

Remote Programming

It is unlikely that generic commercial software ap-

The ability to program and update software pro-

plications take into account all the factors affect-

grams on your fleet’s rugged computers from the of-

ing your fleet operation. Leverage the experience

fice versus going to each vehicle individually saves

of a rugged device manufacturer who has multiple

considerable time and money. Finding a vendor

software applications and can tailor a solution to

that offers this capability is important in minimizing

you. These companies are also more likely to have

downtime.

relationships with back-office software suppliers so integration is simplified.

Onboard Connectivity

Rugged devices give

By choosing a mobile device designed to connect

companies a 17

to various onboard devices, such as lights, sirens, PTO, weighing systems, RFID and others, you can

percent TCO savings.

create a complete mobile solution without spending additional time and money on integration.

The Rugged Computer Advantage • Increased ROI with less downtime and repairs • Longer device lifespan

• Lower Total Cost of Ownership • Fully integrated for optimized efficiencies • Greater employee acceptance

Conclusion Making the right mobile computing decision can

to commercial devices, and are more likely to be

save your company hundreds of thousands of dol-

backed by companies who understand the chal-

lars. Being long-term in your approach and consid-

lenges of fleet-based operations. Leveraging that

ering all the costs, upfront and hidden, can help

experience can minimize downtime during integra-

you determine the best mobile computing invest-

tion and beyond, increasing your employees’ ac-

ment that will take your organization to the level

ceptance of the technologies, and maximizing your

of efficiency you require. Rugged computers are

fleet’s efficiencies.

proven to cost less in the long run as compared



MENTOR ENGINEERING’S RUGGED SOLUTION Mobile computer, Mentor Ranger®, is specifically

Running on Ranger is the Mentor Mobility Platform,

designed for the fleet vehicle environment, and has

a sophisticated suite of tailored software applications

a lifespan of more than seven years. This fixed-

that have been tried and tested. Mobility automates

mount compact computer meets MIL-STD 810-F

work-order management by electronically capturing

and IP54 tests for vibration, shock and water in-

things like login times and job completion details.

gress, making it fully rugged. It can also handle temperature extremes. Ranger’s durable touchscreen, six programmable keys, and wireless voice/ cell phone capabilities give drivers the tools they need to easily navigate to their next job and stay in touch with dispatch. An integrated 16-channel GPS receiver and wireless modem provides real-time status and location information for fleet vehicle tracking. Connected to the vehicle, Ranger collects and reports on real-time

For more information on Mentor Ranger visit

vehicle diagnostic data and driver behaviors.

www.mentoreng.com.

Sources i

“Mobile Field Service – Best Practices” Aberdeen Group. In Integrated Solutions, Oct 2008.

ii

“TCO Insights on Rugged Mobile Computers” Market Analysis By: VDC, Pg. 3

iii iv v

“TCO Insights on Rugged Mobile Computers” Market Analysis By: VDC, Pg. 2

“TCO Insights on Rugged Mobile Computers” Market Analysis By: VDC, Pg. 3

“Enterprise Mobility TCO—When Rugged Makes Sense” by David Krebs. In Insight, Pg. 42, 2005.

vi

“TCO Insights on Rugged Mobile Computers” Market Analysis By: VDC, Pg. 2

vii

“TCO Insights on Rugged Mobile Computers” Market Analysis By: VDC, Pg. 4

viii ix x

“TCO Insights on Rugged Mobile Computers” Market Analysis By: VDC, Pg. 4

“How to Choose (Or Not) Rugged Handheld” by Khristen Chapin. In Integrated Solutions, July 2005.

“Are Rugged Computers More Expensive?” by Ed Hess. In Integrated Solutions, September 2004.

xi

“Take Advantage Of GPS Fleet Tracking” by, Dan Schell. In Integrated Solutions, January 2008.

xii

“Are Rugged Computers More Expensive?” by Ed Hess. In Integrated Solutions, September 2004.

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