MKF3121 â UNIT SUMMARY
MKF3121 – UNIT SUMMARY TOPIC 1. MARKETING PLANNING PROCESS
MAIN AREAS • •
READINGS
MARKETING PLANNING PROCESS – process of developing and maintaining a fit Brooksbank between an organisation’s functional and marketing activities to ensure achievement of goals (Alsem) STEPS IN MARKETING PLANNING:
• •
MARKETING PLANNING SEQUENCE:
•
ROLE OF MARKETING MANAGER o Collect and analyse data related to industry or category product operates in o Utilize background analysis for marketing strategy development o Implementing strategy
MAIN AREAS • •
READINGS
MARKETING PLANNING PROCESS – process of developing and maintaining a fit Brooksbank between an organisation’s functional and marketing activities to ensure achievement of goals (Alsem) STEPS IN MARKETING PLANNING:
• •
MARKETING PLANNING SEQUENCE:
•
ROLE OF MARKETING MANAGER o Collect and analyse data related to industry or category product operates in o Utilize background analysis for marketing strategy development o Implementing strategy
