module1 v3
10/16/2009
Where Does The Money Making Part Come In?
Checklist • I understand that social media is a collection of websites which play host to many small conversations blending together into one giant conversation. • I get that I need to build authority on one or more of these websites for people to pay attention to me. • I know who my audience is. • I have ideas for a message which seems to be viral and I’m ready to try it out!
1
10/16/2009
What Now?
The Sales Funnel Entry Points Cheap Or Free Trial Run “Landing Pages” Direct Purchase Continuous Purchase Membership, etc. Custom Products
2
10/16/2009
Entry Points
Cheap or Free Products and Services
3
10/16/2009
Build Landing Pages On Your Site
Get People To Try You Out. DON’T Let Them Escape!
4
10/16/2009
Capture Their Information!
Get Them To Talk.
5
10/16/2009
Direct Purchase • Once your client has tried your cheap or free products, sell them on something more expensive. • Your freebie SHOULD culminate in a need for the more expensive product or service. • A purchase is not the end of your relationship with your client.
Continuous Purchase (Membership) • Once a client tries you and likes you, you could get them to agree to give you regular income if you can give them regular service. • This is not a required step, but can help you bring in regular income for your business. • Only a fraction of your customers will be interested, but if it is enough, it will be very secure income ☺.
6
10/16/2009
Specialty Items • Only a few clients will sign on to this. • Often a high cost to deliver, incredible income generated.
Build Your Sales Funnel • Construct the data we give you into a sales funnel. • You are going to be responsible for developing the products, we are just showing you how to market them.
7
10/16/2009
There Should Never Be An End To The Service You Can Provide For Your Customer.
8
Where Does The Money Making Part Come In?
Checklist • I understand that social media is a collection of websites which play host to many small conversations blending together into one giant conversation. • I get that I need to build authority on one or more of these websites for people to pay attention to me. • I know who my audience is. • I have ideas for a message which seems to be viral and I’m ready to try it out!
1
10/16/2009
What Now?
The Sales Funnel Entry Points Cheap Or Free Trial Run “Landing Pages” Direct Purchase Continuous Purchase Membership, etc. Custom Products
2
10/16/2009
Entry Points
Cheap or Free Products and Services
3
10/16/2009
Build Landing Pages On Your Site
Get People To Try You Out. DON’T Let Them Escape!
4
10/16/2009
Capture Their Information!
Get Them To Talk.
5
10/16/2009
Direct Purchase • Once your client has tried your cheap or free products, sell them on something more expensive. • Your freebie SHOULD culminate in a need for the more expensive product or service. • A purchase is not the end of your relationship with your client.
Continuous Purchase (Membership) • Once a client tries you and likes you, you could get them to agree to give you regular income if you can give them regular service. • This is not a required step, but can help you bring in regular income for your business. • Only a fraction of your customers will be interested, but if it is enough, it will be very secure income ☺.
6
10/16/2009
Specialty Items • Only a few clients will sign on to this. • Often a high cost to deliver, incredible income generated.
Build Your Sales Funnel • Construct the data we give you into a sales funnel. • You are going to be responsible for developing the products, we are just showing you how to market them.
7
10/16/2009
There Should Never Be An End To The Service You Can Provide For Your Customer.
8
