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WELCOME The system this month combines my two favorite things – marketing and operations (aka your systems). Just as you need both a mother and a father to create a baby, you need great operations and great marketing to create a successful business. Great marketing requires focusing in on the perfect people to work with, so let’s start there, with identifying your ideal clients. This month our system comes from guest expert, Lisa Cherney, who has laid out specific steps to help you to do just that! We are about to get very specific as we learn how to identify and attract our ideal clients - as distinct from that general target market. While it may seem like a no brainer to figure out what kind of client you’d like to work with, the actual development of that list of desired client attributes is often put off and, even if developed, underutilized. This means that when it comes to your marketing efforts, you are wasting a great deal of energy, time, talent and money… by preaching to the wrong choir.
Enjoy this month’s system. Be sure to bring your questions about this system to our monthly open call-in time. Open call-in time happens on the last Tuesday of the month from 11am to 2pm Pacific. Your special call-in number is posted on our member site and we’ll be sure to email all the details directly to you. You’ll have 15 minutes to discuss your issue one-on-one with a Process Prodigy consultant. You are also invited to join our quarterly Jumpstart call. This is an open Q&A call where you’ll get to ask your own questions as well as listen to and learn from other members. These calls happen quarterly. All the dates and details are posted on the member site and of course we’ll contact you by email when the next is coming up.
Take care,
INSIDE
this issue
Welcome .......................................1 What Would Lenny Do? ................. 2 Member Benefits .............................4 Your System Starts ...........................Ç Your Flow Charts ...........................15
O U T R A G E O U S LY E F F E C T I V E
SY STEMS
by Process Prodigy
SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYS TEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMSDefining SYSTEMS Your SYSTEM Ideal Client SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYS-
SALES & MARKETING
You’ll notice from the color coding here that this system belongs in the Sales and Marketing section of your binder, so you’ll want to file it under that tab.
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Dear Lenny – How did I get here? I finally closed a client who is paying on a regular basis and at the highest fee I’ve ever charged. When I got the YES, and everything was signed, I didn’t just do a happy dance, I took my family and closest friends out to celebrate. I finally felt like I had made it! Somewhere along the line, the cause for celebration has disappeared and my outlook has completely changed. Yes, I am still making good money from the client. That part is fine. The problem is that he calls me on my cell phone - almost daily - to complain, criticize my work and change the agreed upon plan of action. Oh, and I should add that this often happens after 8pm! He even interrupted me on a vacation. My family was sunning and playing at the pool while I was trapped inside, dealing with the latest crisis, which, by the way, could easily have waited a few days. I find myself getting agitated and frustrated every time I see his name in my files or his number on my caller id. Then I feel guilty and trapped because I’m paying my bills using the money I earn from this client. It’s a catch-22 of the worst kind. I need the money to support my family, but I have no time to enjoy my family… and certainly get no enjoyment from the work. How did it all turn from such a celebration to such misery? I’m counting the days until this contract ends. But I also have a new fear. What if I make the same mistake again? This fear of making another mistake is already showing itself. Just the other day I had a potential client on the phone. She didn’t buy. When I later analyzed the call, I realized that I had actually talked her out of buying my program. So, Lenny, what needs to change so that I can make the money I know I deserve - without making myself miserable? Thanks, Feeling Frustrated
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Dear Frustrated – Well, this is a catch-22. The bad news is that you’ll have to suck it up and honor your commitment; completing the active contract with the misery producing client. The good news is that your misery producer is also a money producer. And, hey, look at the bright side, when the contract ends, you’ll have another great excuse to celebrate. There are a couple of things I would like to recommend that you consider doing… things that will have you avoid this type of situation in the future. First, let’s look at the kind of clients you actually want to be working with in the future. It sounds like your frustration is not just from the endless phone calls, but the overall lack of respect for you, your personal time and the work you do. Perhaps you should be working with clients who respect and appreciate what you do. Sounds like a good idea, doesn’t it? You already have a good idea of what kind of clients you don’t want (hint: ones like Mr. Misery Producer), so start with the opposite of what you don’t want to create a list of the kinds of people you would like to work with in the future. The second step is to create some boundaries for you and your work. Yes, it was annoying that this client called you after hours and while you were on vacation with your family, but was he ever asked not to do so? Have you set up work hours? Phone hours? Time off? You can’t be interrupted on vacation or tied up on a late night phone call if you don’t answer the phone. Decide when you are and are not available to your clients. Let them know your hours of availability and stick to them. Set up client policies. For example, schedule times for direct contact, conference calls, check-in points and general questions. Explain that additional time and calls will incur additional fees. Define what will happen if something is changed after final approval has been made. Maybe the client will incur a change fee or a rush charge. Begin to create the rules that an ideal client would follow. Defining HOW you want to work will make it easier for you to convey to potential clients what is and is not included in the program they are buying and what working with you will look like. This will give you back the control you seem to be missing now. Here’s the MOST IMPORTANT THING TO REMEMBER: You have to explain your boundaries and policies up front and then stick to your decisions. It’s like the lottery… you can’t win if you don’t play! You can do this! Go get ‘em! Lenny
If you haven’t already looked at it, check out the system enclosed here. Lenny Schneider: January 21, 1924 to September 13, 2007 My know-it-all, self proclaimed authority on EVERYTHING Grandfather, who proved time and time again he really DID have all the answers and who I miss desperately every day. I thought it fitting to honor him by sharing with you what I do when I need answers. I simply think, “what would Lenny do?”
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MEMBER BENEFITS
We want to make sure you get the attention you need to be successful. You are invited to talk to a Process Prodigy consultant each and every month at Open Call-In Time. Open Call-In Time happens the last Tuesday of each month from 11am to 2pm Pacific (that’s 2pm-5pm Eastern). When you call in (anytime during that three hour period) and you’ll have 15 minutes to talk one-on-one with a Prodcess Prodigy consultant. If the line is busy, hang up and try back in a few minutes. In addition to the monthly one-on-one time, you are also invited to join us for our Quarterly Jumpstart calls. These are open Q&A calls where we’ll answer your questions in a live, group call format. This is a great way to get your questions answered and to learn from your colleagues. Remember these events are for members only. Visit the members’ site for exact dates and call-in numbers for both Open Call-In Time and the Quarterly Jumpstart Calls.
1:1 private Strategy Session with Lisa Cherney Because Lisa and I go back a long time she gave a crazy gift to the group: The opportunity to apply for a 1:1 private Strategy Session with her! She has a limited number of openings reserved for this group so I suggest you go right away to claim your spot. Go to: www.StandOutBeJuicy.com/strategysession Be a MAGNET for your Ideal Clients. Fill out the application now and when approved you will get to talk with Lisa directly to determine what your BIG marketing breakthrough is.
Copyright © Process Prodigy
Cont ac t Us
PUBLISHER Process Prodigy PO Box 451633 Los Angeles , CA 90045 nnnxn{x{xÓÊUÊiÃJ«ÀViÃëÀ`}Þ°V
Customizing and Implementing Here are the steps to get you implementing and customizing this system. 1. 2. 3.
4. 5.
Let Us Do the Work For You
Along the way you may find that there are some specific systems you want created specifically for your business and your personal situation. If you have been feeling stuck, frustrated or overwhelmed from doing it all yourself, we are happy to do it all for you. Just send an email to [email protected] or call 888-584-5452 ext. 707 to book your F.R.E.E., no strings attached Success Session. A Success Session is a COMPLIMENTARY 15-20 minute session where we will talk about your specific business and the individual systems and processes that will help you save time, energy and money. To book your session and find out about our one-on-one consulting packages contact Process Prodigy at 888-584-5452 ext. 707 or by email at [email protected] O U T R A G E O U S LY E F F E C T I V E
© Process Prodigy, Inc | www.processprodigy.com
SY STEMS
by Process Prodigy
SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYS TEMS SYSTEMS SYSTEMS SYS TEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYS TEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYS TEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYS TEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYS
SALES & MARKETING
6.
Pick an official system launch date. This acts as a cut off so you know when the old way stops and new way begins. Commit to following the process for a minimum of 21 days to get used to doing things a little differently. It takes 21 days to form a habit. Fully train all people involved with the process. This includes you! Review the system. If you are using technology tools - practice with them to ensure you and your team are comfortable using them. Let team members show you how they are doing things. Don’t assume they understand. Let them show you. Keep the process flow chart in a prominent place so it is easy to see and refer to. Don’t rely on memory. During the 21-day implementation period, note any changes or additions you want to make to mold the process to your company’s personal needs and style. At the end of the 21 days, review your notes and make your final decisions about changes and additions. Update the process and start the implementation process over again. Once it’s exactly how you like it, review the process every 6 to 12 months to ensure it is still meeting all of your needs.
BLOG POST
Do You Know Who Your `Ideal Client` Is? By Lisa Cherney When I ask people this question, I usually get answers that are broad and factual. For example, a chiropractor or energy worker may answer, “Anyone who has a health problem and lives in this area.“ But is that really an “Ideal Client?” Upon probing, the practitioner may reveal they prefer not to work with senior citizens or only clients who believe in their philosophy. The point is -- defining an “Ideal Client” is not just about demographics such as age, income and geographic location. Building your business – like any relationship – is most successful when we connect with our true desires, so, finding your “Ideal Clients” is about subjective preferences. Simply, it’s about what feels good or brings us joy. Once you define your “Ideal Client,” you will know them when you meet them. I’ve seen this happen overwhelmingly in a most spontaneous way in my business -- Conscious Marketing -- and in many of my clients’ businesses. Do You Turn Down Business? It’s not uncommon for new healers to feel as if they should treat everyone with health problems because “they need the money.” Soon they discover some clients just aren’t as agreeable as others. For some healers, it may be very difficult to work with people with terminal illnesses, while for others it may be very stressful to relate to non-participating clients who “just want to be fixed.” If our clients don’t bring us joy, we probably won’t be in business for long. And if we continue down that road, it will cause great stress and our bodies will let us know something needs changing. What Client Do You Want to Clone? Look around your business and ask “Who are my ‘Ideal Clients’? “ “Who do I want to clone?” If you’re just starting out, imagine, as if you were in a daydream or meditation, who those clients might be. Or, ask friends and colleagues what works for them. The sky’s the limit. No, you won’t be narrowing it down too much. There’s an abundance of business for everyone! Even if you decide you want to work only with divorced women over 40 who are changing careers, that’s an acceptable “Ideal Client” because this is your authentic desire. Your authenticity will attract these women.
Are You Using the Law of Attraction for Good or Evil? Once you define your “Ideal Client,” you’ll know them when you meet them. Also, the Law of Attraction will be implemented so the universe can conspire to support you. With clarity about your “Ideal Client,” the frequency you send out will attract them to you. Now, here’s where the “evil” part comes in. At one point I found myself attracting clients who “didn’t feel they had the money” to pay for my services. As a result, I would say things like, “Small businesses don’t have the money for my services.” This was also at a time when I realized I had a belief that my services weren’t worth a higher fee. Which came first, the clients who “couldn’t” pay, or my belief? We must be careful how we say things. Even though I didn’t define my “Ideal Client” as someone who didn’t have money, I was sending out that frequency anyway! Now I harness the power of clarity and intention for “good” and not “evil.” I affirmatively define my “Ideal Client” by saying, “They are excited about my services and willingly pay my fees!” You Hold The Key Be sure to focus on what you want. It’s good to know what we DON’T want; however, we want to move as quickly as possible to focusing on what we DO want. Use positive, present tense language. If you’re grumbling to yourself, saying, “I don’t like clients who call me 10 times a day,” you can quickly convert it to a characteristic of your “Ideal Client” by identifying: “My clients honor my time and respect my boundaries.” Above all, when you are specifying, your “Ideal Client,” reach inside and permit yourself to hope, dream and honor your deepest wishes for satisfying your truest desires in building your business. You deserve the best clients in the world and they are out there waiting for you! Ask and you shall receive!
Take some time to journal the answers to these statements. It will help you connect with your heart’s desire: 1. When I am with my “Ideal Client,” it increases my energy to work with these customers… 2. I am reminded why I do the work I do after I’m with this client… 3. If I had my way, I’d only work with… 4. I want to help people who…
© Process Prodigy, Inc | www.processprodigy.com
Lisa Cherney is a Marketing Intuitive and President & Founder of Conscious Marketing. Lisa has 15 years of corporate marketing and advertising agency experience and was trained by Dr. Doreen Virtue as a Spiritual Counselor. Conscious Marketing offers workshops, coaching, evaluation of your current materials and can create your logo, brochure, website, etc. Visit www.ConsciousMarketing.com or call 888-771-0156.
O U T R A G E O U S LY E F F E C T I V E
SY STEM S
by Process Prodigy
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C R E AT I N G Y O U R I D E A L C L I E N T P R O F I L E
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© Process Prodigy, Inc | www.processprodigy.com
NOTES _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________
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© Process Prodigy, Inc | www.processprodigy.com
SY STEMS
by Process Prodigy
SALES & MARKETING
_______________________________________________________________________________________________________
SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYS TEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYS-
Enjoy this month’s system. Be sure to bring your questions about this system to our monthly open call-in time. Open call-in time happens on the last Tuesday of the month from 11am to 2pm Pacific. Your special call-in number is posted on our member site and we’ll be sure to email all the details directly to you. You’ll have 15 minutes to discuss your issue one-on-one with a Process Prodigy consultant. You are also invited to join our quarterly Jumpstart call. This is an open Q&A call where you’ll get to ask your own questions as well as listen to and learn from other members. These calls happen quarterly. All the dates and details are posted on the member site and of course we’ll contact you by email when the next is coming up.
Take care,
INSIDE
this issue
Welcome .......................................1 What Would Lenny Do? ................. 2 Member Benefits .............................4 Your System Starts ...........................Ç Your Flow Charts ...........................15
O U T R A G E O U S LY E F F E C T I V E
SY STEMS
by Process Prodigy
SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYS TEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYSTEMSDefining SYSTEMS Your SYSTEM Ideal Client SYSTEMS SYSTEMS SYSTEMS SYSTEMS SYSTEM SYSTEMS SYSTEMS SYS-
SALES & MARKETING
You’ll notice from the color coding here that this system belongs in the Sales and Marketing section of your binder, so you’ll want to file it under that tab.
MODULE 1
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Dear Lenny – How did I get here? I finally closed a client who is paying on a regular basis and at the highest fee I’ve ever charged. When I got the YES, and everything was signed, I didn’t just do a happy dance, I took my family and closest friends out to celebrate. I finally felt like I had made it! Somewhere along the line, the cause for celebration has disappeared and my outlook has completely changed. Yes, I am still making good money from the client. That part is fine. The problem is that he calls me on my cell phone - almost daily - to complain, criticize my work and change the agreed upon plan of action. Oh, and I should add that this often happens after 8pm! He even interrupted me on a vacation. My family was sunning and playing at the pool while I was trapped inside, dealing with the latest crisis, which, by the way, could easily have waited a few days. I find myself getting agitated and frustrated every time I see his name in my files or his number on my caller id. Then I feel guilty and trapped because I’m paying my bills using the money I earn from this client. It’s a catch-22 of the worst kind. I need the money to support my family, but I have no time to enjoy my family… and certainly get no enjoyment from the work. How did it all turn from such a celebration to such misery? I’m counting the days until this contract ends. But I also have a new fear. What if I make the same mistake again? This fear of making another mistake is already showing itself. Just the other day I had a potential client on the phone. She didn’t buy. When I later analyzed the call, I realized that I had actually talked her out of buying my program. So, Lenny, what needs to change so that I can make the money I know I deserve - without making myself miserable? Thanks, Feeling Frustrated
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Dear Frustrated – Well, this is a catch-22. The bad news is that you’ll have to suck it up and honor your commitment; completing the active contract with the misery producing client. The good news is that your misery producer is also a money producer. And, hey, look at the bright side, when the contract ends, you’ll have another great excuse to celebrate. There are a couple of things I would like to recommend that you consider doing… things that will have you avoid this type of situation in the future. First, let’s look at the kind of clients you actually want to be working with in the future. It sounds like your frustration is not just from the endless phone calls, but the overall lack of respect for you, your personal time and the work you do. Perhaps you should be working with clients who respect and appreciate what you do. Sounds like a good idea, doesn’t it? You already have a good idea of what kind of clients you don’t want (hint: ones like Mr. Misery Producer), so start with the opposite of what you don’t want to create a list of the kinds of people you would like to work with in the future. The second step is to create some boundaries for you and your work. Yes, it was annoying that this client called you after hours and while you were on vacation with your family, but was he ever asked not to do so? Have you set up work hours? Phone hours? Time off? You can’t be interrupted on vacation or tied up on a late night phone call if you don’t answer the phone. Decide when you are and are not available to your clients. Let them know your hours of availability and stick to them. Set up client policies. For example, schedule times for direct contact, conference calls, check-in points and general questions. Explain that additional time and calls will incur additional fees. Define what will happen if something is changed after final approval has been made. Maybe the client will incur a change fee or a rush charge. Begin to create the rules that an ideal client would follow. Defining HOW you want to work will make it easier for you to convey to potential clients what is and is not included in the program they are buying and what working with you will look like. This will give you back the control you seem to be missing now. Here’s the MOST IMPORTANT THING TO REMEMBER: You have to explain your boundaries and policies up front and then stick to your decisions. It’s like the lottery… you can’t win if you don’t play! You can do this! Go get ‘em! Lenny
If you haven’t already looked at it, check out the system enclosed here. Lenny Schneider: January 21, 1924 to September 13, 2007 My know-it-all, self proclaimed authority on EVERYTHING Grandfather, who proved time and time again he really DID have all the answers and who I miss desperately every day. I thought it fitting to honor him by sharing with you what I do when I need answers. I simply think, “what would Lenny do?”
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We want to make sure you get the attention you need to be successful. You are invited to talk to a Process Prodigy consultant each and every month at Open Call-In Time. Open Call-In Time happens the last Tuesday of each month from 11am to 2pm Pacific (that’s 2pm-5pm Eastern). When you call in (anytime during that three hour period) and you’ll have 15 minutes to talk one-on-one with a Prodcess Prodigy consultant. If the line is busy, hang up and try back in a few minutes. In addition to the monthly one-on-one time, you are also invited to join us for our Quarterly Jumpstart calls. These are open Q&A calls where we’ll answer your questions in a live, group call format. This is a great way to get your questions answered and to learn from your colleagues. Remember these events are for members only. Visit the members’ site for exact dates and call-in numbers for both Open Call-In Time and the Quarterly Jumpstart Calls.
1:1 private Strategy Session with Lisa Cherney Because Lisa and I go back a long time she gave a crazy gift to the group: The opportunity to apply for a 1:1 private Strategy Session with her! She has a limited number of openings reserved for this group so I suggest you go right away to claim your spot. Go to: www.StandOutBeJuicy.com/strategysession Be a MAGNET for your Ideal Clients. Fill out the application now and when approved you will get to talk with Lisa directly to determine what your BIG marketing breakthrough is.
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Customizing and Implementing Here are the steps to get you implementing and customizing this system. 1. 2. 3.
4. 5.
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Along the way you may find that there are some specific systems you want created specifically for your business and your personal situation. If you have been feeling stuck, frustrated or overwhelmed from doing it all yourself, we are happy to do it all for you. Just send an email to [email protected] or call 888-584-5452 ext. 707 to book your F.R.E.E., no strings attached Success Session. A Success Session is a COMPLIMENTARY 15-20 minute session where we will talk about your specific business and the individual systems and processes that will help you save time, energy and money. To book your session and find out about our one-on-one consulting packages contact Process Prodigy at 888-584-5452 ext. 707 or by email at [email protected] O U T R A G E O U S LY E F F E C T I V E
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Pick an official system launch date. This acts as a cut off so you know when the old way stops and new way begins. Commit to following the process for a minimum of 21 days to get used to doing things a little differently. It takes 21 days to form a habit. Fully train all people involved with the process. This includes you! Review the system. If you are using technology tools - practice with them to ensure you and your team are comfortable using them. Let team members show you how they are doing things. Don’t assume they understand. Let them show you. Keep the process flow chart in a prominent place so it is easy to see and refer to. Don’t rely on memory. During the 21-day implementation period, note any changes or additions you want to make to mold the process to your company’s personal needs and style. At the end of the 21 days, review your notes and make your final decisions about changes and additions. Update the process and start the implementation process over again. Once it’s exactly how you like it, review the process every 6 to 12 months to ensure it is still meeting all of your needs.
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Do You Know Who Your `Ideal Client` Is? By Lisa Cherney When I ask people this question, I usually get answers that are broad and factual. For example, a chiropractor or energy worker may answer, “Anyone who has a health problem and lives in this area.“ But is that really an “Ideal Client?” Upon probing, the practitioner may reveal they prefer not to work with senior citizens or only clients who believe in their philosophy. The point is -- defining an “Ideal Client” is not just about demographics such as age, income and geographic location. Building your business – like any relationship – is most successful when we connect with our true desires, so, finding your “Ideal Clients” is about subjective preferences. Simply, it’s about what feels good or brings us joy. Once you define your “Ideal Client,” you will know them when you meet them. I’ve seen this happen overwhelmingly in a most spontaneous way in my business -- Conscious Marketing -- and in many of my clients’ businesses. Do You Turn Down Business? It’s not uncommon for new healers to feel as if they should treat everyone with health problems because “they need the money.” Soon they discover some clients just aren’t as agreeable as others. For some healers, it may be very difficult to work with people with terminal illnesses, while for others it may be very stressful to relate to non-participating clients who “just want to be fixed.” If our clients don’t bring us joy, we probably won’t be in business for long. And if we continue down that road, it will cause great stress and our bodies will let us know something needs changing. What Client Do You Want to Clone? Look around your business and ask “Who are my ‘Ideal Clients’? “ “Who do I want to clone?” If you’re just starting out, imagine, as if you were in a daydream or meditation, who those clients might be. Or, ask friends and colleagues what works for them. The sky’s the limit. No, you won’t be narrowing it down too much. There’s an abundance of business for everyone! Even if you decide you want to work only with divorced women over 40 who are changing careers, that’s an acceptable “Ideal Client” because this is your authentic desire. Your authenticity will attract these women.
Are You Using the Law of Attraction for Good or Evil? Once you define your “Ideal Client,” you’ll know them when you meet them. Also, the Law of Attraction will be implemented so the universe can conspire to support you. With clarity about your “Ideal Client,” the frequency you send out will attract them to you. Now, here’s where the “evil” part comes in. At one point I found myself attracting clients who “didn’t feel they had the money” to pay for my services. As a result, I would say things like, “Small businesses don’t have the money for my services.” This was also at a time when I realized I had a belief that my services weren’t worth a higher fee. Which came first, the clients who “couldn’t” pay, or my belief? We must be careful how we say things. Even though I didn’t define my “Ideal Client” as someone who didn’t have money, I was sending out that frequency anyway! Now I harness the power of clarity and intention for “good” and not “evil.” I affirmatively define my “Ideal Client” by saying, “They are excited about my services and willingly pay my fees!” You Hold The Key Be sure to focus on what you want. It’s good to know what we DON’T want; however, we want to move as quickly as possible to focusing on what we DO want. Use positive, present tense language. If you’re grumbling to yourself, saying, “I don’t like clients who call me 10 times a day,” you can quickly convert it to a characteristic of your “Ideal Client” by identifying: “My clients honor my time and respect my boundaries.” Above all, when you are specifying, your “Ideal Client,” reach inside and permit yourself to hope, dream and honor your deepest wishes for satisfying your truest desires in building your business. You deserve the best clients in the world and they are out there waiting for you! Ask and you shall receive!
Take some time to journal the answers to these statements. It will help you connect with your heart’s desire: 1. When I am with my “Ideal Client,” it increases my energy to work with these customers… 2. I am reminded why I do the work I do after I’m with this client… 3. If I had my way, I’d only work with… 4. I want to help people who…
© Process Prodigy, Inc | www.processprodigy.com
Lisa Cherney is a Marketing Intuitive and President & Founder of Conscious Marketing. Lisa has 15 years of corporate marketing and advertising agency experience and was trained by Dr. Doreen Virtue as a Spiritual Counselor. Conscious Marketing offers workshops, coaching, evaluation of your current materials and can create your logo, brochure, website, etc. Visit www.ConsciousMarketing.com or call 888-771-0156.
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