Module4 Handouts Video2
How To Make An Ordinary Insurance Agent Extra-Ordinary
Six Traits Of An Extra-Ordinary Agent Trait #1: Courage Takes courage just to earn income from commissions Act as an entrepreneur … most fail Most never achieve Extra-Ordinary Agent status Fundamental reason relates to courage
Six Traits Of An Extra-Ordinary Agent Trait #1: Courage (cont) Successful, extra-ordinary, agents ask this important question: “Will you do business with me?” Takes special type of courage for young sales professionals to ask affluent client’s for their business Most successful people and admire courage
Six Traits Of An Extra-Ordinary Agent Trait #2: Specialized Knowledge If you want to dominate, become specialized in your field of practice Become knowledgeable within a segment or niche (specific products and services) Go deep than narrow Pick a narrowly defined affluent market Find a specific product to help overcome their hugest problem or need
Six Traits Of An Extra-Ordinary Agent Trait #3: Become the best marketer behind your insurance business Understand what business you are really in Develop a unique brand of sales and marketing techniques Found in books, courses, and online, trial and error Be careful who you listen to Learn to build smart systems Emotional direct response marketing
Six Traits Of An Extra-Ordinary Agent Trait #4: Be careful who you listen to Focus on the “right” sources of information Many just out to take money … don’t care about your success Traditonal marketing is NOT the key Emotional direct response marketing IS Think like a fish Study sources when prospects will encounter favorable positions in their economic posotion
Six Traits Of An Extra-Ordinary Agent Trait #5: Tap into the “true” affluent Many people go after this … 1 percent of US families account for roughly 11 percent or total income of us. Affluent often use a high range of insurance and financial products and services The MYTH of the affluent customer…
Six Traits Of An Extra-Ordinary Agent Trait #5: Tap into the true affluent market(cont) MYTH: affluent are consumers of homes, autos, clothing and personal investments….THIS IS ONLY ONE SIDE OF THE AFFLUENT MARKET Other Side: relationship between wealth and privately held businesses ****
Six Traits Of An Extra-Ordinary Agent Trait #6: Expert Status Must develop an image of expertise in your chosen field Already given you the blue print to do this Most promote themselves as expert insurance agent, in their product and/or service Must proclaim your self the expert in all your communication and marketing Expert is someone who is very knowledgeable in his or her discipline and communicates this fact aggressively and effectively
“THOSE AGENTS WITH KNOWLEDGE WHO ARE UNKNOWN ARE NOT EXPERTS!”
THE ULTIMATE ACHIEVEMENT FOR AN EXTRA-ORDINARY AGENT IS HAVE THE AFFLUENT DO THE CHASING … NO MORE COLD CALLING!
THE AFFLUENT HAS RESPECT FOR KNOWLEDGE AND ARE ATTRACTED TO PEOPLE WHO POSSES IT
Six Traits Of An Extra-Ordinary Agent Trait #1: Courage Takes courage just to earn income from commissions Act as an entrepreneur … most fail Most never achieve Extra-Ordinary Agent status Fundamental reason relates to courage
Six Traits Of An Extra-Ordinary Agent Trait #1: Courage (cont) Successful, extra-ordinary, agents ask this important question: “Will you do business with me?” Takes special type of courage for young sales professionals to ask affluent client’s for their business Most successful people and admire courage
Six Traits Of An Extra-Ordinary Agent Trait #2: Specialized Knowledge If you want to dominate, become specialized in your field of practice Become knowledgeable within a segment or niche (specific products and services) Go deep than narrow Pick a narrowly defined affluent market Find a specific product to help overcome their hugest problem or need
Six Traits Of An Extra-Ordinary Agent Trait #3: Become the best marketer behind your insurance business Understand what business you are really in Develop a unique brand of sales and marketing techniques Found in books, courses, and online, trial and error Be careful who you listen to Learn to build smart systems Emotional direct response marketing
Six Traits Of An Extra-Ordinary Agent Trait #4: Be careful who you listen to Focus on the “right” sources of information Many just out to take money … don’t care about your success Traditonal marketing is NOT the key Emotional direct response marketing IS Think like a fish Study sources when prospects will encounter favorable positions in their economic posotion
Six Traits Of An Extra-Ordinary Agent Trait #5: Tap into the “true” affluent Many people go after this … 1 percent of US families account for roughly 11 percent or total income of us. Affluent often use a high range of insurance and financial products and services The MYTH of the affluent customer…
Six Traits Of An Extra-Ordinary Agent Trait #5: Tap into the true affluent market(cont) MYTH: affluent are consumers of homes, autos, clothing and personal investments….THIS IS ONLY ONE SIDE OF THE AFFLUENT MARKET Other Side: relationship between wealth and privately held businesses ****
Six Traits Of An Extra-Ordinary Agent Trait #6: Expert Status Must develop an image of expertise in your chosen field Already given you the blue print to do this Most promote themselves as expert insurance agent, in their product and/or service Must proclaim your self the expert in all your communication and marketing Expert is someone who is very knowledgeable in his or her discipline and communicates this fact aggressively and effectively
“THOSE AGENTS WITH KNOWLEDGE WHO ARE UNKNOWN ARE NOT EXPERTS!”
THE ULTIMATE ACHIEVEMENT FOR AN EXTRA-ORDINARY AGENT IS HAVE THE AFFLUENT DO THE CHASING … NO MORE COLD CALLING!
THE AFFLUENT HAS RESPECT FOR KNOWLEDGE AND ARE ATTRACTED TO PEOPLE WHO POSSES IT
