NAIS PowerPoint Presentation
SSS by NAIS Successfully Presenting Financial Aid Data to Your Board AISAP Webinar Kristen Power National Director, SSS by NAIS [email protected]
Don’t Get Caught Off Guard
Keys to Successful Board Reporting • Educate: Overview realities to build or reset knowledge • Advocate: Highlight one or two specific challenges or issues
• Alert: Describe a worrisome trend or pattern • Celebrate: Shine a light on a successful initiative or positive ROI
Feeling like something is happening is much different than Showing it. Use Data!
The global perspective as it relates to your local situation
Dynamics of The Evolving Applicant Pool Who’s seeking financial aid?
02-03
09-10
23.9
25
14-15
20
11.8
10.1
11.8
12.4 60-80K
80-100K
100-120K 120-150K
Range of Total Family Income Source: SSS By NAIS PFS Filer Pool. Reflects total income from all sources, before taxes or allowances, as reported by families on the PFS submitted.
6.4 18.8
40-60K
6.5 10.7
20-40K
8.1 9.9
12.5 12.4
0-20K
17.2 14
0
20.3 14.8
5
18.7 12.8
6.4
10.9
10
12.6
15
10.2 6.6
•
150K+
Pace of Tuition Change
1980
CPI--Urban
Mean Fam Inc
Top 20% Fam Inc
Top 5% Fam Inc
Mean Bdg Tuition
Mean Day Tuition
1985
1990
1995
2000
2005
2010
Dynamics of The Evolving Applicant Pool •
Why the dramatic demand shift? Income growth fell dramatically 9.00% 8.00% 7.00% 6.00%
1960s
5.00%
1970s
4.00%
1980s
3.00%
1990s 2000s
2.00% 1.00% 0.00% Lowest Fifth
Second Fifth
Third Fifth
Fourth Fifth
Highest Fifth
Top 5 Percent
The Affordability Landscape Median Tuition
Median Family Income
5.70%
1.16%
Avg annual change, 1992 – 2012 Tuition data: NAIS StatsOnline Income data: US Census Bureau
Who’s Getting Financial Aid? Pct of Awards Made, by Income Quintile
Family Income Quintiles, 2013 (US Census Bureau)
2010-2011
2015-2016
Pct Pt Difference
$0 - $29,000
11.8%
9.0%
-2.8
$29,001 - $51,000
13.1%
9.7%
-3.4
$51,001 - $78,000
19.1%
14.3%
-4.8
$78,001 - $121,000
26.0%
24.3%
-1.7
Over $121,000
30.0%
42.6%
12.6
Top 5%: Over $217,000
6.2%
11.7%
5.5
Source: SSS by NAIS databasetem database
Dynamics of the Evolving Applicant Pool What are these new applicants like? •
Characteristics of the “New Financial Aid Family” – Higher income, higher net worth – More assertive, less of a sense of “shame” – More entrepreneurial, savvy investors – Access to better choices or alternatives – More accustomed to having influence over decisions
SSS WEBINAR SERIES sssbynais.org
Building The Board Report
What is the average need/grant by income ranges? Has the distribution changed since last year?
Go to the Reports Tab of the Portal 1. Award Chart 2015-2016 2. Award Chart 2014-2015
The Recipient Pool Distribution •
Who’s getting financial aid? Family Income Quintiles, 2013 (US Census Bureau)
Sample Academy % of Financial Aid Applicants
$0 - $27,794
Sample Academy % of Financial Aid Recipients
Sample Academy Avg Grant
10.6%
2.6%
$26,150
$27,795 - $49788
14.3%
8.6%
$23,242
$49,789 - $76,538
14.3%
12.9%
$24,030
$76,539 - $119,001
14.7%
23.2%
$16,794
Over $119,001
46.1%
52.9%
$14,159
Day School; Tuitions: LS $28K, MS $32K, US $34K
How Many New Vs. Returning Families received Aid? How does this compare to last year? Increase/decrease
Go to the Reports Tab of the Portal 1. Multi-year applicant status
What is the local economy picture? Job growth, income change patterns? Are we Affordable?
Using DASL 1. Snapshot Demographics 2. Zip Code layering
Using Portal 1. EFC Simulator
Where are the full pay families for Sample School? Current top towns (draw) Towns
Average Projected Projected upper household income household income school tuition in in ’14* in ’19* ’19**
Dover
$80,511
$90,853 (12.9%)
$40,050 (21.55%)
Exeter
$105,976
$118,333 (11.7%) $40,050 (21.55%)
Kittery
$79,947
$89,421 (11.6%)
Portsmouth
$92,398
$103,022 (11.5%) $40,050 (21.55%)
York
$97,234
$108,205 (11.3%) $40,050 (21.55%)
$40,050 (21.55%)
*Data from NAIS Demographic Center **Assumption: tuition increase 5% each year SSS WEBINAR SERIES sssbynais.org
Where are the full pay families for Sample School? Would like to expand growth in the following towns (draw) Towns
Average household Projected household Projected upper income in ’14* income in ’19* school tuition in ‘19
Cape Elizabeth
$137,186
$149,983 (9.3%)
$40,050 (21.55%)
Hampton
$99,015
$110,620 (11.7%)
$40,050 (21.55%)
Kennebunk
$97,370
$108,295 (11.8%)
$40,050 (21.55%)
Newburyport
$113,729
$126,630 (11.3%)
$40,050 (21.55%)
Scarborough
$112,102
$124,357 (10.9%)
$40,050 (21.55%)
Rye
$148,944
$162,832 (9.3%)
$40,050 (21.55%)
*Data from NAIS Demographic Center SSS WEBINAR SERIES sssbynais.org
What is our affordability range? How much does a full pay family need to make in order to be full pay? One child in TCS? Two children in TCS? If we increase tuition 5% each year, what will our affordability range look like four years from now?
Using Portal 1. EFC Simulator SSS WEBINAR SERIES sssbynais.org
The Affordability Landscape • •
What’s your Affordability Range? Tuition prices reflect ‘15-’16 tuition at Sample School
Median Tuition (All Grades)
$27,500 (middle school)
$32,950 (high school)
Full-Pay Income* $171,000 $190,000
Assumptions: Family of four, two parents, two children, one in a tuition-charging school, parents age 47, both work, one earns $20K, Maine residents, COLA = 1.000 *Source: SSS By NAIS methodology for the 2015-2016 academic year;
SSS WEBINAR SERIES sssbynais.org
The Affordability Landscape • •
What’s your Affordability Range? Tuition prices reflect ‘15-’16 tuition at Sample School
Median Tuition (All Grades)
$27,500 (middle school)
$32,950 (high school)
Full-Pay Income* $273,000 $317,000
Assumptions: Family of four, two parents, two children, two in tuition-charging schools, parents age 47, both work, one earns $20K, Maine residents, COLA = 1.000 *Source: SSS By NAIS methodology for the 2015-2016 academic year;
SSS WEBINAR SERIES sssbynais.org
How many of our FA students have siblings in TCS?
Go to the Reports Tab of the Portal 1. Number of children in TCS report SSS WEBINAR SERIES sssbynais.org
Sample School - # of Children in Tuition Charging Schools (TCS) • 297 FA applicants for the ‘15-’16 academic processing year (to date) • 187 FA applicants have more than one sibling in tuition charging schools - 124 FA applicants have one additional sibling in TCS - 63 FA applicants have two additional siblings in TCS - 6 FA Applicants have three additional siblings in TCS SSS WEBINAR SERIES sssbynais.org
Free Resources Resource
Where
Why
SSS School Portal
Reports tab
Understand your aid applicant pool and spending patterns; snapshots, profiles
SSS Demographics Center
SSS website = Lite NAIS website=Full
Understand the evolving nature of communities based on info most useful to school leaders; family income, school-age population projections, etc.
DASL
www.nais.org
Spot trends for your own school over time; comparative, custom benchmarking against other schools over time
American Community Survey
www.census.gov/acs
Get annual snapshots of detailed information about families from income earned to languages spoken at home
Decennial Census
www.census.gov
Get comprehensive and deep measures of US, state population characteristics
Bureau of Labor Statistics
www.bls.gov
Understand trends in key measures like unemployment, inflation, consumer spending
State, regional associations
Various websites, reports
Additional, more localized information on peer schools
Lead the Charge! • • • • •
Go beyond snapshot data Seek to influence change, affirm mission Celebrate, illuminate success Find your leadership voice Work in partnership with committee, school head, leadership team • Use data to support positions, stories
Presenter Information Kristen Power National Director, Business Development [email protected] 603-770-0145
Don’t Get Caught Off Guard
Keys to Successful Board Reporting • Educate: Overview realities to build or reset knowledge • Advocate: Highlight one or two specific challenges or issues
• Alert: Describe a worrisome trend or pattern • Celebrate: Shine a light on a successful initiative or positive ROI
Feeling like something is happening is much different than Showing it. Use Data!
The global perspective as it relates to your local situation
Dynamics of The Evolving Applicant Pool Who’s seeking financial aid?
02-03
09-10
23.9
25
14-15
20
11.8
10.1
11.8
12.4 60-80K
80-100K
100-120K 120-150K
Range of Total Family Income Source: SSS By NAIS PFS Filer Pool. Reflects total income from all sources, before taxes or allowances, as reported by families on the PFS submitted.
6.4 18.8
40-60K
6.5 10.7
20-40K
8.1 9.9
12.5 12.4
0-20K
17.2 14
0
20.3 14.8
5
18.7 12.8
6.4
10.9
10
12.6
15
10.2 6.6
•
150K+
Pace of Tuition Change
1980
CPI--Urban
Mean Fam Inc
Top 20% Fam Inc
Top 5% Fam Inc
Mean Bdg Tuition
Mean Day Tuition
1985
1990
1995
2000
2005
2010
Dynamics of The Evolving Applicant Pool •
Why the dramatic demand shift? Income growth fell dramatically 9.00% 8.00% 7.00% 6.00%
1960s
5.00%
1970s
4.00%
1980s
3.00%
1990s 2000s
2.00% 1.00% 0.00% Lowest Fifth
Second Fifth
Third Fifth
Fourth Fifth
Highest Fifth
Top 5 Percent
The Affordability Landscape Median Tuition
Median Family Income
5.70%
1.16%
Avg annual change, 1992 – 2012 Tuition data: NAIS StatsOnline Income data: US Census Bureau
Who’s Getting Financial Aid? Pct of Awards Made, by Income Quintile
Family Income Quintiles, 2013 (US Census Bureau)
2010-2011
2015-2016
Pct Pt Difference
$0 - $29,000
11.8%
9.0%
-2.8
$29,001 - $51,000
13.1%
9.7%
-3.4
$51,001 - $78,000
19.1%
14.3%
-4.8
$78,001 - $121,000
26.0%
24.3%
-1.7
Over $121,000
30.0%
42.6%
12.6
Top 5%: Over $217,000
6.2%
11.7%
5.5
Source: SSS by NAIS databasetem database
Dynamics of the Evolving Applicant Pool What are these new applicants like? •
Characteristics of the “New Financial Aid Family” – Higher income, higher net worth – More assertive, less of a sense of “shame” – More entrepreneurial, savvy investors – Access to better choices or alternatives – More accustomed to having influence over decisions
SSS WEBINAR SERIES sssbynais.org
Building The Board Report
What is the average need/grant by income ranges? Has the distribution changed since last year?
Go to the Reports Tab of the Portal 1. Award Chart 2015-2016 2. Award Chart 2014-2015
The Recipient Pool Distribution •
Who’s getting financial aid? Family Income Quintiles, 2013 (US Census Bureau)
Sample Academy % of Financial Aid Applicants
$0 - $27,794
Sample Academy % of Financial Aid Recipients
Sample Academy Avg Grant
10.6%
2.6%
$26,150
$27,795 - $49788
14.3%
8.6%
$23,242
$49,789 - $76,538
14.3%
12.9%
$24,030
$76,539 - $119,001
14.7%
23.2%
$16,794
Over $119,001
46.1%
52.9%
$14,159
Day School; Tuitions: LS $28K, MS $32K, US $34K
How Many New Vs. Returning Families received Aid? How does this compare to last year? Increase/decrease
Go to the Reports Tab of the Portal 1. Multi-year applicant status
What is the local economy picture? Job growth, income change patterns? Are we Affordable?
Using DASL 1. Snapshot Demographics 2. Zip Code layering
Using Portal 1. EFC Simulator
Where are the full pay families for Sample School? Current top towns (draw) Towns
Average Projected Projected upper household income household income school tuition in in ’14* in ’19* ’19**
Dover
$80,511
$90,853 (12.9%)
$40,050 (21.55%)
Exeter
$105,976
$118,333 (11.7%) $40,050 (21.55%)
Kittery
$79,947
$89,421 (11.6%)
Portsmouth
$92,398
$103,022 (11.5%) $40,050 (21.55%)
York
$97,234
$108,205 (11.3%) $40,050 (21.55%)
$40,050 (21.55%)
*Data from NAIS Demographic Center **Assumption: tuition increase 5% each year SSS WEBINAR SERIES sssbynais.org
Where are the full pay families for Sample School? Would like to expand growth in the following towns (draw) Towns
Average household Projected household Projected upper income in ’14* income in ’19* school tuition in ‘19
Cape Elizabeth
$137,186
$149,983 (9.3%)
$40,050 (21.55%)
Hampton
$99,015
$110,620 (11.7%)
$40,050 (21.55%)
Kennebunk
$97,370
$108,295 (11.8%)
$40,050 (21.55%)
Newburyport
$113,729
$126,630 (11.3%)
$40,050 (21.55%)
Scarborough
$112,102
$124,357 (10.9%)
$40,050 (21.55%)
Rye
$148,944
$162,832 (9.3%)
$40,050 (21.55%)
*Data from NAIS Demographic Center SSS WEBINAR SERIES sssbynais.org
What is our affordability range? How much does a full pay family need to make in order to be full pay? One child in TCS? Two children in TCS? If we increase tuition 5% each year, what will our affordability range look like four years from now?
Using Portal 1. EFC Simulator SSS WEBINAR SERIES sssbynais.org
The Affordability Landscape • •
What’s your Affordability Range? Tuition prices reflect ‘15-’16 tuition at Sample School
Median Tuition (All Grades)
$27,500 (middle school)
$32,950 (high school)
Full-Pay Income* $171,000 $190,000
Assumptions: Family of four, two parents, two children, one in a tuition-charging school, parents age 47, both work, one earns $20K, Maine residents, COLA = 1.000 *Source: SSS By NAIS methodology for the 2015-2016 academic year;
SSS WEBINAR SERIES sssbynais.org
The Affordability Landscape • •
What’s your Affordability Range? Tuition prices reflect ‘15-’16 tuition at Sample School
Median Tuition (All Grades)
$27,500 (middle school)
$32,950 (high school)
Full-Pay Income* $273,000 $317,000
Assumptions: Family of four, two parents, two children, two in tuition-charging schools, parents age 47, both work, one earns $20K, Maine residents, COLA = 1.000 *Source: SSS By NAIS methodology for the 2015-2016 academic year;
SSS WEBINAR SERIES sssbynais.org
How many of our FA students have siblings in TCS?
Go to the Reports Tab of the Portal 1. Number of children in TCS report SSS WEBINAR SERIES sssbynais.org
Sample School - # of Children in Tuition Charging Schools (TCS) • 297 FA applicants for the ‘15-’16 academic processing year (to date) • 187 FA applicants have more than one sibling in tuition charging schools - 124 FA applicants have one additional sibling in TCS - 63 FA applicants have two additional siblings in TCS - 6 FA Applicants have three additional siblings in TCS SSS WEBINAR SERIES sssbynais.org
Free Resources Resource
Where
Why
SSS School Portal
Reports tab
Understand your aid applicant pool and spending patterns; snapshots, profiles
SSS Demographics Center
SSS website = Lite NAIS website=Full
Understand the evolving nature of communities based on info most useful to school leaders; family income, school-age population projections, etc.
DASL
www.nais.org
Spot trends for your own school over time; comparative, custom benchmarking against other schools over time
American Community Survey
www.census.gov/acs
Get annual snapshots of detailed information about families from income earned to languages spoken at home
Decennial Census
www.census.gov
Get comprehensive and deep measures of US, state population characteristics
Bureau of Labor Statistics
www.bls.gov
Understand trends in key measures like unemployment, inflation, consumer spending
State, regional associations
Various websites, reports
Additional, more localized information on peer schools
Lead the Charge! • • • • •
Go beyond snapshot data Seek to influence change, affirm mission Celebrate, illuminate success Find your leadership voice Work in partnership with committee, school head, leadership team • Use data to support positions, stories
Presenter Information Kristen Power National Director, Business Development [email protected] 603-770-0145
