NEW HOLIDAY NAIL POLISHES OCTOBER 2015
NEW HOLIDAY NAIL POLISHES OCTOBER 2015
MERCHANDISING
NEW NAIL POLISH ACRYLIC DISPLAY GRAPHICS
ACRYLIC NAIL POLISH POP Acrylic NP POP Display Item#: 93ACRNPPOP Graphics: Acrylic Nail Polish POP Graphic Header - New Item#:93DSGRNPHHOLIDAY Acrylic Nail Polish POP Graphic Right - New Item#:93DSGRNPRHOLIDAY Acrylic Nail Polish POP Graphic Left - New Item#:93DSGRNPLHOLIDAY
Important: Merchandise these new nail polish colors in both your POP display and your main nail polish fixture. Your POP display is specifically designed to feature the newest colors or promotional colors at all times. Always change out your POP graphic to feature the newest colors available.
2
HOLIDAY NAIL POLISH NAUGHTY OR NICE?
Item#: 80133A Color: Changes from Gold & Purple Circular Glitter to Scarlet with Gold & Purple Circular Glitter MOQ: 6 Suggested Retail: $10.00
WITHOUT SUN
WITH SUN
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 3
HOLIDAY NAIL POLISH SANTA’S LITTLE HELPER
Item#: 80134A Color: Changes from Light Red & Gold Circular Glitter to Deep Ruby Red with Red & Gold Circular Glitter Suggested Retail: $10.00
WITHOUT SUN
WITH SUN
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 4
HOLIDAY NAIL POLISH PRESENT-ABLE
Item#: 80135A Color: Changes from Bright Blue Stars & Circular Glitter to Christmas Green with Stars & Circular Glitter MOQ: 6 Suggested Retail: $10.00
WITHOUT SUN
WITH SUN
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 5
SALES TIPS Specific Sales Tips: • With the holiday season coming up, your customers are actively looking for gifts specifically for this time of year. Suggest heavily these new colors. • Keep all three colors at the front Sun Station to give to your customers for part two of the demonstration. Always show a T-shirt for the first demonstration and “WOW!” but then give them products to try out for themselves – using these nail polish colors right away will also give you an opportunity to explain any other holiday sales and promotions you are running. • Wear one of these three colors throughout the months of November and December. Give customers a demonstration of how they look on your nails. Tell stories of aunts, nieces, sisters, and friends of how they reacted when they first experienced color-changing nails (the customer will instinctively want to give it to their family and friends to get the same reaction). Remember, Del Sol is all about creating fun, joy, smiles, and memories. If you can show a customer how the nail polish (or any product) will accomplish that, they’re more likely to purchase it. • These new nail polish colors still do not contain Formaldehyde, Toluene, or Dibutyl Phthalate (DBP). That all basically means they’re safe to use (but still not ok to drink). • Recommend using Del Sol’s top coat and base coat to protect and prolong the color change. Also, suggest Del Sol’s nail care set as a great gift idea and include one of the new holiday colors.
Use these specific one-liners and sales pitches: • “These never-before-seen colors were created just for this holiday season. These were literally made for you to be stocking stuffers.” • “These holiday colors make great gifts for your friends and relatives that already love Del Sol nail polish. You know they’ve never seen these colors, and they’ll be excited to see the new color changes!” • “If you want something really unique for Christmas, check out this Present-Able nail polish. It has glitter in the shape of stars! It’s so fun!” • At the register: “While I’m ringing these up, check out our new holiday nail polish colors on the small display right next to you. At only $10, they make great stocking stuffers.” After they’ve tried them out in the light to see the color change, continue the conversation by asking, “Which one is your favorite?” And then suggest that they add it to the purchase. Up-Sell Opportunities • Nail polish is one of the easiest up-sells at any time. Make sure you’re using the “Buy 3, Get 1 Free” promotion. Be completely shocked and confused if someone wants to buy just one, as if that’s completely unheard-of and odd. • Make sure these colors are included in the POP display on your cash wrap, so you can upsell them at the register. • If your store uses price points for certain giveaways, use the nail polish as an up-sell to get the customer to the next prize level.
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 6
MERCHANDISING
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 7
MERCHANDISING
NEW NAIL POLISH ACRYLIC DISPLAY GRAPHICS
ACRYLIC NAIL POLISH POP Acrylic NP POP Display Item#: 93ACRNPPOP Graphics: Acrylic Nail Polish POP Graphic Header - New Item#:93DSGRNPHHOLIDAY Acrylic Nail Polish POP Graphic Right - New Item#:93DSGRNPRHOLIDAY Acrylic Nail Polish POP Graphic Left - New Item#:93DSGRNPLHOLIDAY
Important: Merchandise these new nail polish colors in both your POP display and your main nail polish fixture. Your POP display is specifically designed to feature the newest colors or promotional colors at all times. Always change out your POP graphic to feature the newest colors available.
2
HOLIDAY NAIL POLISH NAUGHTY OR NICE?
Item#: 80133A Color: Changes from Gold & Purple Circular Glitter to Scarlet with Gold & Purple Circular Glitter MOQ: 6 Suggested Retail: $10.00
WITHOUT SUN
WITH SUN
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 3
HOLIDAY NAIL POLISH SANTA’S LITTLE HELPER
Item#: 80134A Color: Changes from Light Red & Gold Circular Glitter to Deep Ruby Red with Red & Gold Circular Glitter Suggested Retail: $10.00
WITHOUT SUN
WITH SUN
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 4
HOLIDAY NAIL POLISH PRESENT-ABLE
Item#: 80135A Color: Changes from Bright Blue Stars & Circular Glitter to Christmas Green with Stars & Circular Glitter MOQ: 6 Suggested Retail: $10.00
WITHOUT SUN
WITH SUN
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 5
SALES TIPS Specific Sales Tips: • With the holiday season coming up, your customers are actively looking for gifts specifically for this time of year. Suggest heavily these new colors. • Keep all three colors at the front Sun Station to give to your customers for part two of the demonstration. Always show a T-shirt for the first demonstration and “WOW!” but then give them products to try out for themselves – using these nail polish colors right away will also give you an opportunity to explain any other holiday sales and promotions you are running. • Wear one of these three colors throughout the months of November and December. Give customers a demonstration of how they look on your nails. Tell stories of aunts, nieces, sisters, and friends of how they reacted when they first experienced color-changing nails (the customer will instinctively want to give it to their family and friends to get the same reaction). Remember, Del Sol is all about creating fun, joy, smiles, and memories. If you can show a customer how the nail polish (or any product) will accomplish that, they’re more likely to purchase it. • These new nail polish colors still do not contain Formaldehyde, Toluene, or Dibutyl Phthalate (DBP). That all basically means they’re safe to use (but still not ok to drink). • Recommend using Del Sol’s top coat and base coat to protect and prolong the color change. Also, suggest Del Sol’s nail care set as a great gift idea and include one of the new holiday colors.
Use these specific one-liners and sales pitches: • “These never-before-seen colors were created just for this holiday season. These were literally made for you to be stocking stuffers.” • “These holiday colors make great gifts for your friends and relatives that already love Del Sol nail polish. You know they’ve never seen these colors, and they’ll be excited to see the new color changes!” • “If you want something really unique for Christmas, check out this Present-Able nail polish. It has glitter in the shape of stars! It’s so fun!” • At the register: “While I’m ringing these up, check out our new holiday nail polish colors on the small display right next to you. At only $10, they make great stocking stuffers.” After they’ve tried them out in the light to see the color change, continue the conversation by asking, “Which one is your favorite?” And then suggest that they add it to the purchase. Up-Sell Opportunities • Nail polish is one of the easiest up-sells at any time. Make sure you’re using the “Buy 3, Get 1 Free” promotion. Be completely shocked and confused if someone wants to buy just one, as if that’s completely unheard-of and odd. • Make sure these colors are included in the POP display on your cash wrap, so you can upsell them at the register. • If your store uses price points for certain giveaways, use the nail polish as an up-sell to get the customer to the next prize level.
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 6
MERCHANDISING
© Del Sol L.C. 2015 All Rights Reserved.
SEE ALL OUR PRODUCTS CHANGE COLOR IN THE SUN!
OCTOBER 2015 | 7
