NOW IS THE TIME

NOW IS THE TIME

FRAMEWORK TO FOLLOW

Everyone is Selling Something…Including You

Send Me The Wolf

See Around the Corners

Collaboration of Rivals

Focus on the Why

Don’t Compare

TURNING THEORY INTO REALITY

What Does Good Look Like?

Media Performance

Creative Excellence

Training

Reach Modeling

Measurement

Search Coverage

Content Insight

Creative and Demographic Segmentation

Video Optimization

Measurement and Accountability – THESE ARE FAKE!!

Build a More Collaborative and Transparent Communication Model Opportunity Assessment Google

facebook

Agency Evaluation J3 / Razorfish

Creative Agencies

Brand Team

Integrate into Existing Planning Activities

Google Google SVA Workshops

Current Planning Activities

Brand

Brand Partnership Partner Program Program

N/A

Brand Lab

Brand Lab

N/A

MLab

Programmatic Programmatic Lab Lab

NA

Data Workshop

MLab

YouTube

Micro

YouTube Brand Brand Planning Planning

Micro Moments Moments Workshop Planning

YouTube Creative Workshop

Moments That Matter Workshop

Search

Search Workshops Workshops

Search Immersion

What Can You Do Today?

“You’re not good at relationships because you don’t value them.”

Principles of a Valued Relationship

T.Hanks!