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How to Value Pack Your Emails to Engage Subscribers and Persuade Them to Buy
Introduction
Kayla McDonald Head Copywriter
Debbie Drum Head Content Creator
What We’re Covering Today ü The psychological “secret” that will get your foot in the door to close a sale ü The 2-‐Rule technique for training your list to acEvely seek out your emails and open them ü The 3-‐Step system we use to create compelling email sequences (including our private email outline!)
How Do You Get " Your Foot in the Door?
The Psychological Secret Behind Email Marketing And GeMng Your Subscribers to Take AcEon
The Psychological Secret Behind Successful Email Marketing The Law of Reciprocity: Our insEnct to reward a posiEve acEon with another posiEve acEon
The Psychological Secret Behind Successful Email Marketing To use reciprocity effec5vely, you must provide real value to your customers Example: Give access to bonus product or share free informa8on that will ac8vely help your subscribers solve a problem they’re experiencing
RESULT à Demonstrates that you are sincerely interested in helping them succeed, and that your intent is not just to sell them on an offer GOAL à Builds rapport for a long lasEng relaEonship
The Psychological Secret Behind Successful Email Marketing IMPORTANT:
Do NOT abuse the law of reciprocity. Customers can sense when they’ve been tricked, or misled.
Training Your Customers to Actively Seek Out Your Emails By Following 2 Simple Rules
2-Rule Technique for Training Subscribers to Open Your Emails Rule #1: Solve a Problem
Show your customers how to overcome a problem they’re having, and how to achieve their desired results
2-Rule Technique for Training Subscribers to Open Your Emails Rule #2: Entertain Them
Include entertain components that will be enjoyable for your subscribers.
The 3-Step Writing Formula For Value Packed Emails Your Subscribers Will Love
The 3-Step Writing Formula Step #1: Idea Genera5on What is your email sequence going to be about?
The 3-Step Writing Formula Step #2: Outline Your Sequence
Day 1
Introduce the Problem, and begin outlining a free soluEon. Don’t give away all the informaEon. Tease next day’s email by promising more free Eps. NO OFFER!
Day 2
ConEnue explaining free soluEon to problem. End email with promise of more free informaEon next day.
Day 3
Give final Eps for free informaEon. Explain how their lives can become even easier with what you’re about to offer. Send them to your sales page.
Day 4
Discuss your free soluEon, and outline your offer in detail and why it’ll make their lives easier. Send to offer.
Day 5
Sum up what your customer will have learned from your free informaEon. Outline how your product increases the effecEveness of results. Send to sales page.
The 3-Step Writing Formula Step #3: Wri5ng
The 3-Step Writing Formula Step #3: Wri5ng
The 3-Step Writing Formula Step #3: Wri5ng
The 3-Step Writing Formula Step #3: Wri5ng
The 3-Step Writing Formula Step #3: Wri5ng
Questions?" Sign Up For ScriptDoll Today" http://drben.co/buyscriptdoll"
How to Value Pack Your Emails to Engage Subscribers and Persuade Them to Buy
Introduction
Kayla McDonald Head Copywriter
Debbie Drum Head Content Creator
What We’re Covering Today ü The psychological “secret” that will get your foot in the door to close a sale ü The 2-‐Rule technique for training your list to acEvely seek out your emails and open them ü The 3-‐Step system we use to create compelling email sequences (including our private email outline!)
How Do You Get " Your Foot in the Door?
The Psychological Secret Behind Email Marketing And GeMng Your Subscribers to Take AcEon
The Psychological Secret Behind Successful Email Marketing The Law of Reciprocity: Our insEnct to reward a posiEve acEon with another posiEve acEon
The Psychological Secret Behind Successful Email Marketing To use reciprocity effec5vely, you must provide real value to your customers Example: Give access to bonus product or share free informa8on that will ac8vely help your subscribers solve a problem they’re experiencing
RESULT à Demonstrates that you are sincerely interested in helping them succeed, and that your intent is not just to sell them on an offer GOAL à Builds rapport for a long lasEng relaEonship
The Psychological Secret Behind Successful Email Marketing IMPORTANT:
Do NOT abuse the law of reciprocity. Customers can sense when they’ve been tricked, or misled.
Training Your Customers to Actively Seek Out Your Emails By Following 2 Simple Rules
2-Rule Technique for Training Subscribers to Open Your Emails Rule #1: Solve a Problem
Show your customers how to overcome a problem they’re having, and how to achieve their desired results
2-Rule Technique for Training Subscribers to Open Your Emails Rule #2: Entertain Them
Include entertain components that will be enjoyable for your subscribers.
The 3-Step Writing Formula For Value Packed Emails Your Subscribers Will Love
The 3-Step Writing Formula Step #1: Idea Genera5on What is your email sequence going to be about?
The 3-Step Writing Formula Step #2: Outline Your Sequence
Day 1
Introduce the Problem, and begin outlining a free soluEon. Don’t give away all the informaEon. Tease next day’s email by promising more free Eps. NO OFFER!
Day 2
ConEnue explaining free soluEon to problem. End email with promise of more free informaEon next day.
Day 3
Give final Eps for free informaEon. Explain how their lives can become even easier with what you’re about to offer. Send them to your sales page.
Day 4
Discuss your free soluEon, and outline your offer in detail and why it’ll make their lives easier. Send to offer.
Day 5
Sum up what your customer will have learned from your free informaEon. Outline how your product increases the effecEveness of results. Send to sales page.
The 3-Step Writing Formula Step #3: Wri5ng
The 3-Step Writing Formula Step #3: Wri5ng
The 3-Step Writing Formula Step #3: Wri5ng
The 3-Step Writing Formula Step #3: Wri5ng
The 3-Step Writing Formula Step #3: Wri5ng
Questions?" Sign Up For ScriptDoll Today" http://drben.co/buyscriptdoll"
