Pat Morello
Global leader who drives accountability and delivers results
Career at a Glance
www.patricksmorello.com General Electric Company 1988 - 2015
1988
1996
1999
GE Electrical Distribution & Control
GE ED&C • • • •
Technical Sales Program Sales Engineer Lead Sales Engineer District Sales Mgr.
GE Switchgear • •
2009 GE Motors & Control
GE Motors & Controls
Customer Service Ldr Product Mgr. MRO & OEM
• •
Dist. & OEM Channel Mgr. • GM Global Sales •
GM Small & Specialty Business Executive Project Leader
Inspirational senior executive with a proven track record of imagining new ways when solving tough problems, driving accountability, and delivering results. Has demonstrated expertise in creating and executing winning growth strategies. Known for an enthusiastic, energizing, and engaging approach, while aligning organizations with business strategies. Has a passion for determining what matters most to customers, then enabling teams, and building products, processes and tools which exceed their expectations. Demonstrated capability to envision, implement and lead effective change while driving profitable growth and positive organizational cultures.
Professional Highlights FORTUNE 500 GM Small & Specialty Motor Business Appointed to lead $350MM P&L, 3 North American Plants, 1 Mexican Plant, 1 Malaysian Plant, 1 JV in China, transformed the business by divesting of non strategic product lines and restructuring and moving strategic products to create manufacturing center of excellence and improved CM by 13 pts and positioned business for explosive growth.
GM Global Sales Promoted to lead Global Sales organization with over 140 direct sales people in USA, Canada, South America, Europe and China, generated $500MM incremental revenue in 6 years by realigning Sales Force into multi channel focus & creating innovative compensation plan to drive highly profitable product mix.
Significant Accomplishments
Distribution & OEM Sales Channel Manager
strategy which consisted of divesting of non strategic products, and transitioning strategic products to low cost regions, repositioning and launching new products with significantly enhanced CM’s.
Promoted to fix broken channel strategy, generated over $26MM in new distribution account growth by developing, launching and executing a region based Trade Area Strategy.
Product Manager MRO & OEM Switchgear Launched new go-to-market strategy and generated $26MM operating profit by developing best in class cycle time delivery and creating innovative Sales & Marketing strategy.
[email protected] EXECUTED the project to cease business operations in Fort Wayne and delivered all milestone and financial metrics on time and under budget, delivering $13.6MM project cost vs plan of $14.2MM and annual benefits of $6.6MM vs plan of $5.4MM.
IMPROVED OP Profit by $55MM over a 5 year period by developing a
GREW Motor business by $500MM, 19% aagr, through a focused multi channel selling strategy by transforming the way the business went to market, and creating a “pull” strategy vs “push” strategy with the creation of a new End User Sales force.
DEVELOPED GE M&C’s Industrial & Fractional Distribution channel strategy, clarifying key segments, focusing on Regional Motor Service providers, and creating a completely new go to market model creating the framework for exponential growth.
Cell: 260-402-0937
www.linkedin/in/patricksmorello