PHCC Chapter LOGO GUIDELINES
LOGO GUIDELINES PLUMBING-HEATING-COOLING-CONTRACTORS — NATIONAL ASSOCIATION
Easy-to-follow Tips to Help Members Recognize What Sets You Apart Your chapter relationship to PHCC–National has a powerful marketing advantage. To help the industry and others instantly recognize how you’re different from the competition, follow these tips on using the PHCC logo in your marketing. By using the logo consistently, you’ll let members know that you’re not only a knowledgeable organization, but also one with skilled professionals dedicated to excellence. This document is meant to provide you with general guidance for your chapter’s communications and marketing materials. Where You Can Display the PHCC Logo (see samples on the following pages) • • • • • • • •
Letterhead Business Cards Yellow Page Ads Chapter vehicles and truck wraps Newsletters Web Sites Social Media Sites Everywhere!
HOW to Display the PHCC Logo For use on printed and electronic collateral •
Include the PHCC logo in the design of all printed materials, such as letterhead, business cards, newsletters and signage.
•
PHCC – National Association has provided sample logos with colors noted to ensure consistency.
•
Make sure the text below the logo (Plumbing-Heating-Cooling Contractors Association) is included. Text must be readable. See the minimum size standard on page 2.
•
Whenever possible, use the red (PMS-185), white and blue (PMS-287) version of the PHCC logo. Otherwise, use black.
•
For assistance in developing a consistent look to business forms, members can order discount business forms from NEBS. Just dial (800) 269-4542. Use the PHCC order number of 19029 to get a 10 percent discount. Color logos are available at no additional cost for letterhead and business cards.
Promotional Logo Decals • Display PHCC logo decals and stickers on your trucks, chapter websites, tradeshow exhibits, banners, newsletters etc. • Decals and stickers will be available in the near future.
PHCC Logo Guidelines | 1
PHCC CHAPTER LOGO GUIDELINES 1A. Circle Logo Construction
The PHCC Circle logo is composed of four parts: the PHCC seal®, the full name of the association below, and the Best People. Best Practices.TM tagline, and the outside circle. These components are always placed in the same location and should never be altered in any way.
PHCC Chapter Logo with Tagline on White Field. The PHCC Logo must always be production-ready art and should never be recreated. The red seal is available as full color. Whenever possible, use the red (PMS-185), white and blue (PMS-287) version of the PHCC logo. Otherwise, use the logo in black (see below).
PHCC Chapter Logo with Tagline on Gray Field. The PHCC Logo must always be productionready art and should never be recreated. The red seal is available as full color. Whenever possible, use the red (PMS-185) seal and white text version of the PHCC logo on a dark field. Otherwise, use the logo in black (see below). Primary Colors
PHCC COLORS PMS 287
RGB 0, 70, 140 CMYK 100, 75, 2, 18 Web #00468c
PMS 186
RGB 221, 26, 50 CMYK 2, 100, 85, 6 Web #dd1a32
Circle Minimum Size use with full name 1.125 inches wide
Official colors of PHCC are as follows: PMS 287 Blue PMS 186 Red CMYK Blue 100, 75, 2, 18 CMYK Red 2, 100, 85, 6 RGB Blue 0, 70, 140 RGB Red 221, 26, 50 Web safe Red #dd1a32 Web safe Blue #00468c A Black and White version at the right may be used for economical purposes for printing or when only a black and white printer is available.
The PHCC logo is a registered trademark of the PlumbingHeating-Cooling Contractors Association. “Best People. Best Practices.” is a trademark pending registered tagline of the Plumbing-Heating-Cooling Contractors Association. Chapters, members and the general public may use this logo only in approved ways. For further information, please contact 1-800-533-7694. PHCC Logo Guidelines | 2
PHCC Chapter LOGO GUIDELINES 2. Promotional Logo Usage The PHCC Chapter logo within a square shape with rounded corners allows the logo to maintain graphic standards when using the symbol on various collateral materials. The border on the square should be 50% black (gray). A white or graybackground version may be used. Some sample uses at left.
Affiliate Logo The PHCC Landscapte logo can be used side by side with the “More than 130Years of Innovation” tagline. The “130 years” tagline is always printed in black and gray. This logo version can be used on the back of business cards, at the bottom of your stationery and on the chapter website.
2A. Stationery Formats for Promotional Logo John Smith President California Chapter
301-123-4567 301-123-4567 XYZ Address City, State 2222 website email Actual size business card option with white chapter seal
Actual size business card back side with PHCC Landscape logo and tagline.
Letterhead scaled to size
PHCC Logo Guidelines | 3
PHCC CHAPTER LOGO GUIDELINES 2B. Promotional Logo Usage on Chapter Collateral
“As a new PHCC member, I thought I knew everything about project management. But after attending Kirk Alters’ Essentials, a PHCC Educational Foundation course class, I completely changed everything and vastly improved my bottom line.”
“My best friends are PHCC members. I can call them on weekends, or evenings, and say, ‘Hey, I have this going on… what do you think? They’ll tell me, ‘Why don’t you try this?’ I’m sure to get an honest response.”
MORE THAN
MORE THAN
130
130
YEARS OF
YEARS OF
INNOVATION
phccweb.org 1-800-533-7694
Experts Expert s Pursu Pursui Purs ssu u ng g Excel Exce len lence ence ce e
INNOVATION
phccweb.org 1-800-533-7694
Experts Pursuing Excellence
Chapter Ad Templates E ESSE TENN Y PHCCOMMUNIT C
Chapter Community Website and Mobile
Web Banner or Newsletter Header Templates
Your Chapter Logo here
State PGCC Meetings According to the XXXXXXXX, an average of 8% of all home water use is wasted through leaks. Turning off the water while you brush your teeth, for instance, can save 4 gallons of water a minute. That’s 200 gallons a week for a family of four. Here are some more water conservation tips
Upcoming Webinars According to the XXXXXXXX, an average of 8% of all home water use is wasted through leaks. Turning off the water while you brush your teeth, for instance, can save 4 gallons of water a minute. That’s 200 gallons a week for a family of four. Here are some more water conservation tips
Spring Lunch Meeting According to the XXXXXXXX, an average of 8% of all home water use is wasted through leaks. Turning off the water while you brush your teeth, for instance, can save 4 gallons of water a minute. That’s 200 gallons a week for a family of four. Here are some more water conservation tips
Seminar on Water Issues According to the XXXXXXXX, an average of 8% of all home water use is wasted through leaks. Turning off the water while you brush your teeth, for instance, can save 4 gallons of water a minute. That’s 200 gallons a week for a family of four. Here are some more water conservation tips
Your Chapter Information Brief statement of who you are and what you do.
Contact: Address: Phone: Fax: Online:
Affiliate of
Name, Title Street, City, State, ZIP website •
email address
PHCC represents nearly 3,500 Plumbing, Heating, Cooling Contractor members who manage businesses in residential service and new construction, commercial, and industrial markets. For over 130 years, PHCC has dedicated its resources to the advancement and education of the industry for the health, safety, and comfort of society and the protection of the environment.
Chapter Newsletter Template
PHCC Members may use this logo only in approved ways. For further information, please call 1-800-533-7694 or email [email protected]
Chapter eNewsletter Template
PHCC Logo Guidelines | 4
Easy-to-follow Tips to Help Members Recognize What Sets You Apart Your chapter relationship to PHCC–National has a powerful marketing advantage. To help the industry and others instantly recognize how you’re different from the competition, follow these tips on using the PHCC logo in your marketing. By using the logo consistently, you’ll let members know that you’re not only a knowledgeable organization, but also one with skilled professionals dedicated to excellence. This document is meant to provide you with general guidance for your chapter’s communications and marketing materials. Where You Can Display the PHCC Logo (see samples on the following pages) • • • • • • • •
Letterhead Business Cards Yellow Page Ads Chapter vehicles and truck wraps Newsletters Web Sites Social Media Sites Everywhere!
HOW to Display the PHCC Logo For use on printed and electronic collateral •
Include the PHCC logo in the design of all printed materials, such as letterhead, business cards, newsletters and signage.
•
PHCC – National Association has provided sample logos with colors noted to ensure consistency.
•
Make sure the text below the logo (Plumbing-Heating-Cooling Contractors Association) is included. Text must be readable. See the minimum size standard on page 2.
•
Whenever possible, use the red (PMS-185), white and blue (PMS-287) version of the PHCC logo. Otherwise, use black.
•
For assistance in developing a consistent look to business forms, members can order discount business forms from NEBS. Just dial (800) 269-4542. Use the PHCC order number of 19029 to get a 10 percent discount. Color logos are available at no additional cost for letterhead and business cards.
Promotional Logo Decals • Display PHCC logo decals and stickers on your trucks, chapter websites, tradeshow exhibits, banners, newsletters etc. • Decals and stickers will be available in the near future.
PHCC Logo Guidelines | 1
PHCC CHAPTER LOGO GUIDELINES 1A. Circle Logo Construction
The PHCC Circle logo is composed of four parts: the PHCC seal®, the full name of the association below, and the Best People. Best Practices.TM tagline, and the outside circle. These components are always placed in the same location and should never be altered in any way.
PHCC Chapter Logo with Tagline on White Field. The PHCC Logo must always be production-ready art and should never be recreated. The red seal is available as full color. Whenever possible, use the red (PMS-185), white and blue (PMS-287) version of the PHCC logo. Otherwise, use the logo in black (see below).
PHCC Chapter Logo with Tagline on Gray Field. The PHCC Logo must always be productionready art and should never be recreated. The red seal is available as full color. Whenever possible, use the red (PMS-185) seal and white text version of the PHCC logo on a dark field. Otherwise, use the logo in black (see below). Primary Colors
PHCC COLORS PMS 287
RGB 0, 70, 140 CMYK 100, 75, 2, 18 Web #00468c
PMS 186
RGB 221, 26, 50 CMYK 2, 100, 85, 6 Web #dd1a32
Circle Minimum Size use with full name 1.125 inches wide
Official colors of PHCC are as follows: PMS 287 Blue PMS 186 Red CMYK Blue 100, 75, 2, 18 CMYK Red 2, 100, 85, 6 RGB Blue 0, 70, 140 RGB Red 221, 26, 50 Web safe Red #dd1a32 Web safe Blue #00468c A Black and White version at the right may be used for economical purposes for printing or when only a black and white printer is available.
The PHCC logo is a registered trademark of the PlumbingHeating-Cooling Contractors Association. “Best People. Best Practices.” is a trademark pending registered tagline of the Plumbing-Heating-Cooling Contractors Association. Chapters, members and the general public may use this logo only in approved ways. For further information, please contact 1-800-533-7694. PHCC Logo Guidelines | 2
PHCC Chapter LOGO GUIDELINES 2. Promotional Logo Usage The PHCC Chapter logo within a square shape with rounded corners allows the logo to maintain graphic standards when using the symbol on various collateral materials. The border on the square should be 50% black (gray). A white or graybackground version may be used. Some sample uses at left.
Affiliate Logo The PHCC Landscapte logo can be used side by side with the “More than 130Years of Innovation” tagline. The “130 years” tagline is always printed in black and gray. This logo version can be used on the back of business cards, at the bottom of your stationery and on the chapter website.
2A. Stationery Formats for Promotional Logo John Smith President California Chapter
301-123-4567 301-123-4567 XYZ Address City, State 2222 website email Actual size business card option with white chapter seal
Actual size business card back side with PHCC Landscape logo and tagline.
Letterhead scaled to size
PHCC Logo Guidelines | 3
PHCC CHAPTER LOGO GUIDELINES 2B. Promotional Logo Usage on Chapter Collateral
“As a new PHCC member, I thought I knew everything about project management. But after attending Kirk Alters’ Essentials, a PHCC Educational Foundation course class, I completely changed everything and vastly improved my bottom line.”
“My best friends are PHCC members. I can call them on weekends, or evenings, and say, ‘Hey, I have this going on… what do you think? They’ll tell me, ‘Why don’t you try this?’ I’m sure to get an honest response.”
MORE THAN
MORE THAN
130
130
YEARS OF
YEARS OF
INNOVATION
phccweb.org 1-800-533-7694
Experts Expert s Pursu Pursui Purs ssu u ng g Excel Exce len lence ence ce e
INNOVATION
phccweb.org 1-800-533-7694
Experts Pursuing Excellence
Chapter Ad Templates E ESSE TENN Y PHCCOMMUNIT C
Chapter Community Website and Mobile
Web Banner or Newsletter Header Templates
Your Chapter Logo here
State PGCC Meetings According to the XXXXXXXX, an average of 8% of all home water use is wasted through leaks. Turning off the water while you brush your teeth, for instance, can save 4 gallons of water a minute. That’s 200 gallons a week for a family of four. Here are some more water conservation tips
Upcoming Webinars According to the XXXXXXXX, an average of 8% of all home water use is wasted through leaks. Turning off the water while you brush your teeth, for instance, can save 4 gallons of water a minute. That’s 200 gallons a week for a family of four. Here are some more water conservation tips
Spring Lunch Meeting According to the XXXXXXXX, an average of 8% of all home water use is wasted through leaks. Turning off the water while you brush your teeth, for instance, can save 4 gallons of water a minute. That’s 200 gallons a week for a family of four. Here are some more water conservation tips
Seminar on Water Issues According to the XXXXXXXX, an average of 8% of all home water use is wasted through leaks. Turning off the water while you brush your teeth, for instance, can save 4 gallons of water a minute. That’s 200 gallons a week for a family of four. Here are some more water conservation tips
Your Chapter Information Brief statement of who you are and what you do.
Contact: Address: Phone: Fax: Online:
Affiliate of
Name, Title Street, City, State, ZIP website •
email address
PHCC represents nearly 3,500 Plumbing, Heating, Cooling Contractor members who manage businesses in residential service and new construction, commercial, and industrial markets. For over 130 years, PHCC has dedicated its resources to the advancement and education of the industry for the health, safety, and comfort of society and the protection of the environment.
Chapter Newsletter Template
PHCC Members may use this logo only in approved ways. For further information, please call 1-800-533-7694 or email [email protected]
Chapter eNewsletter Template
PHCC Logo Guidelines | 4
