Philippines Edition 2 Toyota
TOYOTA THE MARKET In the five year period 1990- 1995.thennnualtotal sales of new ears grew by just under 7%. In the following five years, to December 1999, the market in the Philippines nearly doubled. This exponential growth was a reneetion or the amazing, sustained surge in the Philippines economy. Obviously, the political unstability, as well as the currency fluctualions have caused n slow down in the ear sales market. But with equal certainty, the sale of new cars will not cease. Nor wi ll the national car pool diminish. The task facing the Philippines is to develop its road infrastructure fast enough to accommodate the number of ears.
ACHIEVEMENTS For marketers ofcars, danger lurks in a surging economy. II would be too easy to drop one's gua,·d and lose sight of
- or at lcast, allow the public to lose sight of- the essential brand values that are the backbone of the long-tenn success of the marque. By world SWldards, the Philippines is a small counuy. Yet it has many contenders in the market for passenger ears, amongst them, many of the principal European and Far East marques.
Toyota will be entering the Fonnula I circuit in 2002. The PIA, Formula One's governing body, has con finned Toyota forthe 12• and finalslot in the 2002 series. Toyota is accelerating its Fl research and development through its German-based subsidary TO'jota Motorspon GmbH. For Toyota to have achieved the dominance it has enjoyed in the Philippine market is truly remarkable.
HISTORY On the many congested roads of Metro Manila, you will always see a great number of Toyota Corolla's. This is the biggest selling car in the world today and one ofthe most popular in the Philippines. In 1999 T
ACHIEVEMENTS For marketers ofcars, danger lurks in a surging economy. II would be too easy to drop one's gua,·d and lose sight of
- or at lcast, allow the public to lose sight of- the essential brand values that are the backbone of the long-tenn success of the marque. By world SWldards, the Philippines is a small counuy. Yet it has many contenders in the market for passenger ears, amongst them, many of the principal European and Far East marques.
Toyota will be entering the Fonnula I circuit in 2002. The PIA, Formula One's governing body, has con finned Toyota forthe 12• and finalslot in the 2002 series. Toyota is accelerating its Fl research and development through its German-based subsidary TO'jota Motorspon GmbH. For Toyota to have achieved the dominance it has enjoyed in the Philippine market is truly remarkable.
HISTORY On the many congested roads of Metro Manila, you will always see a great number of Toyota Corolla's. This is the biggest selling car in the world today and one ofthe most popular in the Philippines. In 1999 T
