PipoCloud Pitch deck
PipoCloud Pitch deck
Unlock and Share Knowledge
Emmanuel BOUJIEKA, MBA | Msc. Eng.
Pitch deck summary I.
Vision
II.
Problem and Market
III.
Solution and Products/Services
IV.
Customers and Traction
V.
Pricing and Go-To-Market
VI.
Business Model
VII. Management VIII.Financial
Team
Modeling
IX.
Financial Structure
X.
Appendixes
Vision
PipoCloud aspire to strengthen African universities’ products and community capacity by providing them an ecosystem for knowledge sharing affordably and efficiently.
Problem and Market Potential (1/3)
Pain 1: Lost of information during knowledge transfer in amphitheater within the Cameroonian universities due to the so-called “cours magistral system”. Impact of pain 1: (i) Low students performance rate, (ii) Insufficient students preparedness for job market, and (iii) Low level of universities attractiveness and reputation.
Problem and Market Potential (2/3)
Pain 2: Universities students have a very limited access to books, case studies, and articles related to their learning journey. Impact of pain 1: (i) Low students development relative to their foreign peers, (ii) Insufficient students preparedness for job market, (iii) Insufficient exposure of students to the worldwide challenges, and (iv) Limited exposure and valorization of professors’ publications and case studies.
Problem and Market Potential (3/3) Cameroonian universities population key figures: (i) 2008-2012 CARG of public and private universities (ii) 2008-2012 CARG of private universities
5.1%
12.5%
Cameronian Universities Population 50,000 45,000 40,000 35,000 30,000
Market Potential is estimated to be 500,000 students in 2015
25,000 20,000 15,000 10,000 5,000 0 BAMENDA
MAROUA
BUEA
NGAOUNDERE
2007 (154 204 Students) Source: construct with data from “Annuaire Statistique du Cameroun 2014”
DSCHANG
YAOUNDE II
PRIVATE UNIVERSITIES
DOUALA
2012 (232 604 Students)
YAOUNDE I
Solution and Products/Services Solution to address pain 1 (MVP): Pipocloud provide a dynamic online platform accessible via a website (pipocloud.com) and apps (pipocloud apps) where teachers and professors can post courses material for their students before the class session. Therefore, pipocloud will establish a symmetric information between students and professors.
Solution to address pain 2 (Augmented Benefits): PipoCloud provide affordable access to books, case studies, and readings material to all African students through its dynamic online platform accessible via a website (pipocloud.com) and apps (pipocloud apps).
Customers and traction
Customers could easily download pipocloud app in their smartphones, tablets, and computers once their have access to the internet.
Customers could also have access directly to pipocloud via its personalized website: www.pipocloud.com
Pipocloud will therefore become customer companion for their entire life.
Pipocloud aspire to help customers (i) decrease their educational budget, (ii) increase their job market preparedness, (iii) increase their studies performance rate, (iv) increase the African universities’ community reputation, and (v) track their educational footprint and trend.
Pipocloud will firstly target private universities’ community in Yaoundé and Douala. The size of this initial targeted customers is 25,000 students.
Pipocloud’s main competitive advantage is first mover with its business model. This is a sticky solution for our customers since the cost of switching to a potential competitor will be huge for customers (lose all of their data).
Pricing and Go-to-Market
Our pricing strategy will be based on the value-added pricing method. Therefore, we will initially charge xaf5000/students for the our initial targeted customers.
That is, the 25,000 students of the private universities’ community. Note that these customers have a higher willingness to pay compare to public universities’ customers.
In that perspective, private universities’ promoters and professors will be part of our strategic partnership for acquiring first customers.
Social medias and word of mouth within the universities’ community will be our main marketing communication channel to acquire more customers.
As we move forward with market penetration, we will continuous to built and develop strategic partnership as specify in our business model.
Business Model (1/9)
Business Model (2/9)
Business Model (3/9)
Business Model (4/9)
Business Model (5/9)
Business Model (6/9)
Business Model (7/9)
Business Model (8/9)
Business Model (9/9)
Business Model (9 blocks pulled together) Key Partners Books, case studies, and readings material editors (even obsolete edition of books). Apps fitness compatibility (Apple, Samsung, Windows). Professors, writers, and researchers. MTN Money platform Orange Money Platform Other Money Transfer Platform PayPal Data warehouse and security
Key Activities Manage websites, apps platforms (outsourced). Digitization of Books, case studies, and readings material. Content licensing
Key Resources
Value Proposition Provide an easy and simple way for teachers and professors to share knowledge and courses material to their students. Provide affordable access to books, case studies, and readings material to all African students.
Customer Relationships Automated services (for students convenience and experience).
Yearly Best-Seller books, articles, and case studies programme.
pipocloud.com
Content digitization capacity & capability.
Value Proposition Drivers:
Apps for smartphones, tablets,…
-
Fixed costs: data warehouse monthly fees (outsourced) + headquarter + …
Marketing Expenses. Scholarship programme expenses (2% of revenue).
Franchisers in others countries
Advertising Industry
Affordable Books’ Prices. Books Accessibility. Users’ Convenience.
Cost Structure
Variable costs: per user licensing, digitization capacity, …
African University Population)
Channels
Apps and websites platforms.
-
Mass Market (specifically
Scholarship programme for students.
Strengthen African professors, writers, and researchers capacity.
Business developer, Accountant, and lawyer (outsourced)
Customer Segments
Revenue Streams Account creation revenues (one time XAF1,000/students/year, no inscription fees for teachers and professors) Commission revenue on the content (15% of the sales) Advertising revenue on our platform (one or two years later) Franchising revenue in others countries.
Management Team (in progress)
(i)
The core management team is composed of: 02 founders, both with an MBA degree, one founder is a grammar school teacher with a strong knowledge of the educational industry. One of the founder will act as CEO and the other one will act as business development and financial Manager.
(ii)
01 IT developer with excellent experience in apps development and platform management.
(iii)
01 business analyst with a deep experience in big data and marketing analytics
(iv)
01 lawyer and 01 accountant to be outsourced.
Unit economics and financials (in progress)
o Important to show unit economics or cohort analysis metrics if you have them and their trends over time
o Metrics we are interested in for consumer companies: MAUs/DAUS, unique users, lifetimes, CAC blended and by channel, LTV, retention
o Enterprise companies: ARR/MRR, ACV, CAC, churn, LTV, upsell, sales efficiency, magic number, etc
o Financials both historical and projected with relevant metrics projected (customer count, employee count, etc)
Financing details (in progress)
o How much is being raised?
o Use of funds
o Prior investors
Appendix (in progress)
o Use this to include extra detail on any of the above
o Maybe a deep-dive on technology? Or metrics backups for the unit economics or financials
o Deeper dive on competition?
Unlock and Share Knowledge
Emmanuel BOUJIEKA, MBA | Msc. Eng.
Pitch deck summary I.
Vision
II.
Problem and Market
III.
Solution and Products/Services
IV.
Customers and Traction
V.
Pricing and Go-To-Market
VI.
Business Model
VII. Management VIII.Financial
Team
Modeling
IX.
Financial Structure
X.
Appendixes
Vision
PipoCloud aspire to strengthen African universities’ products and community capacity by providing them an ecosystem for knowledge sharing affordably and efficiently.
Problem and Market Potential (1/3)
Pain 1: Lost of information during knowledge transfer in amphitheater within the Cameroonian universities due to the so-called “cours magistral system”. Impact of pain 1: (i) Low students performance rate, (ii) Insufficient students preparedness for job market, and (iii) Low level of universities attractiveness and reputation.
Problem and Market Potential (2/3)
Pain 2: Universities students have a very limited access to books, case studies, and articles related to their learning journey. Impact of pain 1: (i) Low students development relative to their foreign peers, (ii) Insufficient students preparedness for job market, (iii) Insufficient exposure of students to the worldwide challenges, and (iv) Limited exposure and valorization of professors’ publications and case studies.
Problem and Market Potential (3/3) Cameroonian universities population key figures: (i) 2008-2012 CARG of public and private universities (ii) 2008-2012 CARG of private universities
5.1%
12.5%
Cameronian Universities Population 50,000 45,000 40,000 35,000 30,000
Market Potential is estimated to be 500,000 students in 2015
25,000 20,000 15,000 10,000 5,000 0 BAMENDA
MAROUA
BUEA
NGAOUNDERE
2007 (154 204 Students) Source: construct with data from “Annuaire Statistique du Cameroun 2014”
DSCHANG
YAOUNDE II
PRIVATE UNIVERSITIES
DOUALA
2012 (232 604 Students)
YAOUNDE I
Solution and Products/Services Solution to address pain 1 (MVP): Pipocloud provide a dynamic online platform accessible via a website (pipocloud.com) and apps (pipocloud apps) where teachers and professors can post courses material for their students before the class session. Therefore, pipocloud will establish a symmetric information between students and professors.
Solution to address pain 2 (Augmented Benefits): PipoCloud provide affordable access to books, case studies, and readings material to all African students through its dynamic online platform accessible via a website (pipocloud.com) and apps (pipocloud apps).
Customers and traction
Customers could easily download pipocloud app in their smartphones, tablets, and computers once their have access to the internet.
Customers could also have access directly to pipocloud via its personalized website: www.pipocloud.com
Pipocloud will therefore become customer companion for their entire life.
Pipocloud aspire to help customers (i) decrease their educational budget, (ii) increase their job market preparedness, (iii) increase their studies performance rate, (iv) increase the African universities’ community reputation, and (v) track their educational footprint and trend.
Pipocloud will firstly target private universities’ community in Yaoundé and Douala. The size of this initial targeted customers is 25,000 students.
Pipocloud’s main competitive advantage is first mover with its business model. This is a sticky solution for our customers since the cost of switching to a potential competitor will be huge for customers (lose all of their data).
Pricing and Go-to-Market
Our pricing strategy will be based on the value-added pricing method. Therefore, we will initially charge xaf5000/students for the our initial targeted customers.
That is, the 25,000 students of the private universities’ community. Note that these customers have a higher willingness to pay compare to public universities’ customers.
In that perspective, private universities’ promoters and professors will be part of our strategic partnership for acquiring first customers.
Social medias and word of mouth within the universities’ community will be our main marketing communication channel to acquire more customers.
As we move forward with market penetration, we will continuous to built and develop strategic partnership as specify in our business model.
Business Model (1/9)
Business Model (2/9)
Business Model (3/9)
Business Model (4/9)
Business Model (5/9)
Business Model (6/9)
Business Model (7/9)
Business Model (8/9)
Business Model (9/9)
Business Model (9 blocks pulled together) Key Partners Books, case studies, and readings material editors (even obsolete edition of books). Apps fitness compatibility (Apple, Samsung, Windows). Professors, writers, and researchers. MTN Money platform Orange Money Platform Other Money Transfer Platform PayPal Data warehouse and security
Key Activities Manage websites, apps platforms (outsourced). Digitization of Books, case studies, and readings material. Content licensing
Key Resources
Value Proposition Provide an easy and simple way for teachers and professors to share knowledge and courses material to their students. Provide affordable access to books, case studies, and readings material to all African students.
Customer Relationships Automated services (for students convenience and experience).
Yearly Best-Seller books, articles, and case studies programme.
pipocloud.com
Content digitization capacity & capability.
Value Proposition Drivers:
Apps for smartphones, tablets,…
-
Fixed costs: data warehouse monthly fees (outsourced) + headquarter + …
Marketing Expenses. Scholarship programme expenses (2% of revenue).
Franchisers in others countries
Advertising Industry
Affordable Books’ Prices. Books Accessibility. Users’ Convenience.
Cost Structure
Variable costs: per user licensing, digitization capacity, …
African University Population)
Channels
Apps and websites platforms.
-
Mass Market (specifically
Scholarship programme for students.
Strengthen African professors, writers, and researchers capacity.
Business developer, Accountant, and lawyer (outsourced)
Customer Segments
Revenue Streams Account creation revenues (one time XAF1,000/students/year, no inscription fees for teachers and professors) Commission revenue on the content (15% of the sales) Advertising revenue on our platform (one or two years later) Franchising revenue in others countries.
Management Team (in progress)
(i)
The core management team is composed of: 02 founders, both with an MBA degree, one founder is a grammar school teacher with a strong knowledge of the educational industry. One of the founder will act as CEO and the other one will act as business development and financial Manager.
(ii)
01 IT developer with excellent experience in apps development and platform management.
(iii)
01 business analyst with a deep experience in big data and marketing analytics
(iv)
01 lawyer and 01 accountant to be outsourced.
Unit economics and financials (in progress)
o Important to show unit economics or cohort analysis metrics if you have them and their trends over time
o Metrics we are interested in for consumer companies: MAUs/DAUS, unique users, lifetimes, CAC blended and by channel, LTV, retention
o Enterprise companies: ARR/MRR, ACV, CAC, churn, LTV, upsell, sales efficiency, magic number, etc
o Financials both historical and projected with relevant metrics projected (customer count, employee count, etc)
Financing details (in progress)
o How much is being raised?
o Use of funds
o Prior investors
Appendix (in progress)
o Use this to include extra detail on any of the above
o Maybe a deep-dive on technology? Or metrics backups for the unit economics or financials
o Deeper dive on competition?
