PR DIPLOMA
PR DIPLOMA 2015 - 2016
The Chartered Institute of Public Relations Starts in Autumn 2015 REGISTER by October 10th Early Bird Discount by September 25th
Find the
missing piece in the PR puzzle! cutting edge knowledge and skills in PR industry
www.globaltraining.org
Find the
missing piece in the PR puzzle!
“As
WHAT THEY SAY?
I expected when I enrolled in this prestigious course, the CIPR qualification has provided me with the opportunity to increase my knowledge in the field of Public Relations, as well as to meet other professionals and exchange ideas with them. Moreover, the CIPR Diploma course was properly structured and presented, and the lecturer’s teaching style was extremely clear and to the point. Many thanks to Globaltraining Romania for having organized this course in Bucharest! ” Iulia-Mihaela Matres, Public Relations Specialist MCIPR, CIPR Accredited Practitioner, SC Industrie Mica Prahova SA
“I recommend the PR Diploma CIPR qualification to any PR & Communication practitioner. This internationally renowned programme helps the students consolidate their existing knowledge in the PR field, develops their strategic thinking and approach to various communication projects and opens new doors to professional development. After attending and graduating this one year course, I was qualified to take on the full communication management of projects within the company I work for, having a better control and perspective over the big picture and keeping a clear focus on achieving the objectives and desired results. The PR Diploma offers great guidance from qualified teachers on completing each module, an impressive online library and the flexibility to study in your own country, thus not representing an obstacle in your business activity.” Ana Popescu, CIPR, Marketing Communication Coordinator, Coca Cola HBC Romania
Commitment to Excellence
Find the
missing piece in the PR puzzle!
“Studying for the CIPR Public Relations Diploma was a great opportunity to improve my theoretical understanding of public relations concepts, offering me the possibility to apply this knowledge in my daily activity. This course is a considerable asset for anyone who works in the Public Relations field to further their skills and education.” Ioana Istrate, MCIPR, Marketing Manager, GDC Telecom
WHAT THEY SAY?
“At the beginning of the course I asked a former CIPR student how this PR Diploma helped in her activity. Among other things, she said that it gave her confidence to ask more money for projects. Before my last project, I can say that being a CIPR student is one of the most challenging experience in my education, that helped me to develop my skills and knowledge in PR industry. Besides the wonderful people that I have met during this period, studying for a CIPR diploma offered me a new perspective to my work and gave me the confidence to begin any challenging PR projects.” Delia Nan, PR Manager, mediaTRUST
Commitment to Excellence
Find the
missing piece in the PR puzzle!
CIPR – The Chartered Institute of Public Relations
CIPR – Leading knowledge, research and skills
CIPR – 4 professional certifications in PR Industry
CIPR – UK based, Worldwide known WHO IS CIPR?
CIPR – 9,500 members
CIPR - The leading professional body in PR Industry
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Award-winning lecturing team
CIPR Approved Centre
WHO IS Based in Romania, Cyprus and Greece
Globaltraining?
Over 20 years experience in training providing
Commitment to Excellence
Flexible study options
Exceptional student support
Find the
IS IT FOR ME?
missing piece in the PR puzzle!
Yes, it’s perfect for you, if: you are an experienced PR professional you are looking to gain a specialist public relations qualification to underpin your skills with theory and analysis in public relations you want to gain new skills or improve existing skills by learning about the strategic role of Public Relations you wish to establish yourself as practitioner in Public Relations
Commitment to Excellence
Find the
missing piece in the PR puzzle!
PR as a management function WHAT WILL I LEARN?
Theoretical approaches Reputation management Corporate responsibility and stakeholder theory Issues and crisis management PR planning
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.1. Public Relations Principles
Critically evaluate a wide range of public relations theories, concepts and practices WHAT WILL I LEARN?
Locate public relations theory and practice in wider academic and social context Evaluate the impact of public relations on your organisation /clients and wider contexts Apply a range of public relations concepts to your workplace and the sectors you operate in
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.1. Public Relations Principles (Live Online Sessions) PRELIMINARY DATES OCTOBER 22, 2015
DAY
OCTOBER 29, 2015 OCTOBER 30, 2015 NOVEMBER 05, 2015 NOVEMBER 06, 2015 NOVEMBER 19, 2015
Thursday
Thursday Friday Thursday Friday Thursday
TIME 18:00 - 21:00
CERTIFIED INSTRUCTOR DR. MARCOS KOMODROMOS
18:00 - 21:00 18:00 - 21:00 18:00 - 21:00 18:00 - 21:00 18:00 - 21:00
DR. MARCOS KOMODROMOS DR. NICHOLAS NICOLI DR. MARCOS KOMODROMOS DR. NICHOLAS NICOLI DR. MARCOS KOMODROMOS
Critical Reasoning Test issued on 02 December, WHAT WILL I LEARN?
2015 (5,000 words), (+/- 10%) Critical Reasoning Test submission deadline - 08 January 2016 Official results released by 03 March 2016
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.2 - Planning and Programme Management
Apply a range of planning concepts to different public relations contexts and your own workplace WHAT WILL I LEARN?
Analyse and prioritise the situation, environmental issues, and stakeholders/publics Develop strategic objectives aligned with corporate goals Design effective communications and select appropriate research and evaluation tools
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.2 - Planning and Programme Management (Live online sessions) PRELIMINARY DATES
DAY
TIME
CERTIFIED INSTRUCTOR
JANUARY 14, 2016
Thursday
18.00-21.00
JANUARY 15, 2016 JANUARY 21, 2016 JANUARY 28, 2016 FEBRUARY 11, 2016
Friday
18.00-21.00 18.00-21.00 18.00-21.00 18.00-21.00
DR. MARCOS KOMODROMOS DR. NICHOLAS NICOLI DR. MARCOS KOMODROMOS DR. NICHOLAS NICOLI DR. MARCOS KOMODROMOS
Thursday Thursday Thursday
WHAT WILL I LEARN?
Campaign programme (3,500 words) plus supporting management presentation with theoretical underpinning (2,000 words) issued on February 17, 2016 (5,500 words), (+/- 10%) Campaign programme deadline: 1 April 2016
assignment
Official results released by 09 June, 2016
Commitment to Excellence
submission
Find the
missing piece in the PR puzzle!
Unit 2.3 - Personal Skills and Development (reflective practice)
Define your own project parameters and produce a realistic research plan WHAT WILL I LEARN?
Produce a literature review of current thinking in the field, including critical evaluation Conduct primary and secondary research, as appropriate, using suitable research tools Produce an in-depth reflective investigation of a selected area of public relations practice or theory, drawing on material introduced in previous modules
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.3 - Personal Skills and Development (live online & classroom-based*) PRELIMINARY DATES MAY 19, 2016 (LIVE ONLINE)
DAY THURSDAY
TIME 18:00 – 21:00
CERTIFIED INSTRUCTOR DR. NICHOLAS NICOLI
MAY 26, 2016 (LIVE ONLINE)
THURSDAY
18:00 – 21:00
DR. MARCOS KOMODROMOS
*) Classroom-based session dates to be confirmed
WHAT WILL I LEARN?
Personal Coaching (one to one tutorial appointment) for Unit 2.3 (Personal Project) will be announced to each candidate individually.
Personal Project commencement in May 2016 (6,000 words), (+/- 10%) Personal Project Submission Deadline: 29 July 2016 Official results released by 29 September, 2016
Commitment to Excellence
Find the
missing piece in the PR puzzle!
HOW WILL I LEARN?
Interactive workshops using a combination of theory and case studies
"Research Methodology" sessions to assist with writing at a professional level
In class and live online Up to 55 teaching hours
Access to CIPR study HUB, Bucharest library and reading materials
Membership of the CIPR is a mandatory requirement for Public Relations Diploma students. The CIPR membership will give you access to online library, Study Hub and thousands of Academic Journals and study cases. Upon graduation you will choose whether to continue your membership status or not.
Commitment to Excellence
Find the
WHAT SHALL I DO ?
missing piece in the PR puzzle!
Attend up to 55 hours of training 10 hours per week individual studying in 12 months Write 3 papers in three examination sessions
Pay € 2500 tuition fee and £ 83 CIPR affiliate fee
Receive your CIPR PR Diploma Apply everything you learned at work Continue to research and learn Become The Best PR Practitioner
Commitment to Excellence
Find the
WHAT WE SAY ?
GET Early Bird Discount of 10% by September 25th
missing piece in the PR puzzle!
It starts in Autumn 2015 Register by: October 10th, 2015
Contact us Mrs. Tamara Andrian at +40 21 312 88 11 or [email protected]
Commitment to Excellence
Find the
missing piece in the PR puzzle!
If it was down to my last dollar, I’d spend it on Public Relations. Bill Gates
The history of PR is ... a history of a battle for what is reality and how people will see and understand reality. Stuart Ewen
There is only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde PR people can make a story to come to life. Rick Leventhal www.globaltraining.org
The Chartered Institute of Public Relations Starts in Autumn 2015 REGISTER by October 10th Early Bird Discount by September 25th
Find the
missing piece in the PR puzzle! cutting edge knowledge and skills in PR industry
www.globaltraining.org
Find the
missing piece in the PR puzzle!
“As
WHAT THEY SAY?
I expected when I enrolled in this prestigious course, the CIPR qualification has provided me with the opportunity to increase my knowledge in the field of Public Relations, as well as to meet other professionals and exchange ideas with them. Moreover, the CIPR Diploma course was properly structured and presented, and the lecturer’s teaching style was extremely clear and to the point. Many thanks to Globaltraining Romania for having organized this course in Bucharest! ” Iulia-Mihaela Matres, Public Relations Specialist MCIPR, CIPR Accredited Practitioner, SC Industrie Mica Prahova SA
“I recommend the PR Diploma CIPR qualification to any PR & Communication practitioner. This internationally renowned programme helps the students consolidate their existing knowledge in the PR field, develops their strategic thinking and approach to various communication projects and opens new doors to professional development. After attending and graduating this one year course, I was qualified to take on the full communication management of projects within the company I work for, having a better control and perspective over the big picture and keeping a clear focus on achieving the objectives and desired results. The PR Diploma offers great guidance from qualified teachers on completing each module, an impressive online library and the flexibility to study in your own country, thus not representing an obstacle in your business activity.” Ana Popescu, CIPR, Marketing Communication Coordinator, Coca Cola HBC Romania
Commitment to Excellence
Find the
missing piece in the PR puzzle!
“Studying for the CIPR Public Relations Diploma was a great opportunity to improve my theoretical understanding of public relations concepts, offering me the possibility to apply this knowledge in my daily activity. This course is a considerable asset for anyone who works in the Public Relations field to further their skills and education.” Ioana Istrate, MCIPR, Marketing Manager, GDC Telecom
WHAT THEY SAY?
“At the beginning of the course I asked a former CIPR student how this PR Diploma helped in her activity. Among other things, she said that it gave her confidence to ask more money for projects. Before my last project, I can say that being a CIPR student is one of the most challenging experience in my education, that helped me to develop my skills and knowledge in PR industry. Besides the wonderful people that I have met during this period, studying for a CIPR diploma offered me a new perspective to my work and gave me the confidence to begin any challenging PR projects.” Delia Nan, PR Manager, mediaTRUST
Commitment to Excellence
Find the
missing piece in the PR puzzle!
CIPR – The Chartered Institute of Public Relations
CIPR – Leading knowledge, research and skills
CIPR – 4 professional certifications in PR Industry
CIPR – UK based, Worldwide known WHO IS CIPR?
CIPR – 9,500 members
CIPR - The leading professional body in PR Industry
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Award-winning lecturing team
CIPR Approved Centre
WHO IS Based in Romania, Cyprus and Greece
Globaltraining?
Over 20 years experience in training providing
Commitment to Excellence
Flexible study options
Exceptional student support
Find the
IS IT FOR ME?
missing piece in the PR puzzle!
Yes, it’s perfect for you, if: you are an experienced PR professional you are looking to gain a specialist public relations qualification to underpin your skills with theory and analysis in public relations you want to gain new skills or improve existing skills by learning about the strategic role of Public Relations you wish to establish yourself as practitioner in Public Relations
Commitment to Excellence
Find the
missing piece in the PR puzzle!
PR as a management function WHAT WILL I LEARN?
Theoretical approaches Reputation management Corporate responsibility and stakeholder theory Issues and crisis management PR planning
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.1. Public Relations Principles
Critically evaluate a wide range of public relations theories, concepts and practices WHAT WILL I LEARN?
Locate public relations theory and practice in wider academic and social context Evaluate the impact of public relations on your organisation /clients and wider contexts Apply a range of public relations concepts to your workplace and the sectors you operate in
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.1. Public Relations Principles (Live Online Sessions) PRELIMINARY DATES OCTOBER 22, 2015
DAY
OCTOBER 29, 2015 OCTOBER 30, 2015 NOVEMBER 05, 2015 NOVEMBER 06, 2015 NOVEMBER 19, 2015
Thursday
Thursday Friday Thursday Friday Thursday
TIME 18:00 - 21:00
CERTIFIED INSTRUCTOR DR. MARCOS KOMODROMOS
18:00 - 21:00 18:00 - 21:00 18:00 - 21:00 18:00 - 21:00 18:00 - 21:00
DR. MARCOS KOMODROMOS DR. NICHOLAS NICOLI DR. MARCOS KOMODROMOS DR. NICHOLAS NICOLI DR. MARCOS KOMODROMOS
Critical Reasoning Test issued on 02 December, WHAT WILL I LEARN?
2015 (5,000 words), (+/- 10%) Critical Reasoning Test submission deadline - 08 January 2016 Official results released by 03 March 2016
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.2 - Planning and Programme Management
Apply a range of planning concepts to different public relations contexts and your own workplace WHAT WILL I LEARN?
Analyse and prioritise the situation, environmental issues, and stakeholders/publics Develop strategic objectives aligned with corporate goals Design effective communications and select appropriate research and evaluation tools
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.2 - Planning and Programme Management (Live online sessions) PRELIMINARY DATES
DAY
TIME
CERTIFIED INSTRUCTOR
JANUARY 14, 2016
Thursday
18.00-21.00
JANUARY 15, 2016 JANUARY 21, 2016 JANUARY 28, 2016 FEBRUARY 11, 2016
Friday
18.00-21.00 18.00-21.00 18.00-21.00 18.00-21.00
DR. MARCOS KOMODROMOS DR. NICHOLAS NICOLI DR. MARCOS KOMODROMOS DR. NICHOLAS NICOLI DR. MARCOS KOMODROMOS
Thursday Thursday Thursday
WHAT WILL I LEARN?
Campaign programme (3,500 words) plus supporting management presentation with theoretical underpinning (2,000 words) issued on February 17, 2016 (5,500 words), (+/- 10%) Campaign programme deadline: 1 April 2016
assignment
Official results released by 09 June, 2016
Commitment to Excellence
submission
Find the
missing piece in the PR puzzle!
Unit 2.3 - Personal Skills and Development (reflective practice)
Define your own project parameters and produce a realistic research plan WHAT WILL I LEARN?
Produce a literature review of current thinking in the field, including critical evaluation Conduct primary and secondary research, as appropriate, using suitable research tools Produce an in-depth reflective investigation of a selected area of public relations practice or theory, drawing on material introduced in previous modules
Commitment to Excellence
Find the
missing piece in the PR puzzle!
Unit 2.3 - Personal Skills and Development (live online & classroom-based*) PRELIMINARY DATES MAY 19, 2016 (LIVE ONLINE)
DAY THURSDAY
TIME 18:00 – 21:00
CERTIFIED INSTRUCTOR DR. NICHOLAS NICOLI
MAY 26, 2016 (LIVE ONLINE)
THURSDAY
18:00 – 21:00
DR. MARCOS KOMODROMOS
*) Classroom-based session dates to be confirmed
WHAT WILL I LEARN?
Personal Coaching (one to one tutorial appointment) for Unit 2.3 (Personal Project) will be announced to each candidate individually.
Personal Project commencement in May 2016 (6,000 words), (+/- 10%) Personal Project Submission Deadline: 29 July 2016 Official results released by 29 September, 2016
Commitment to Excellence
Find the
missing piece in the PR puzzle!
HOW WILL I LEARN?
Interactive workshops using a combination of theory and case studies
"Research Methodology" sessions to assist with writing at a professional level
In class and live online Up to 55 teaching hours
Access to CIPR study HUB, Bucharest library and reading materials
Membership of the CIPR is a mandatory requirement for Public Relations Diploma students. The CIPR membership will give you access to online library, Study Hub and thousands of Academic Journals and study cases. Upon graduation you will choose whether to continue your membership status or not.
Commitment to Excellence
Find the
WHAT SHALL I DO ?
missing piece in the PR puzzle!
Attend up to 55 hours of training 10 hours per week individual studying in 12 months Write 3 papers in three examination sessions
Pay € 2500 tuition fee and £ 83 CIPR affiliate fee
Receive your CIPR PR Diploma Apply everything you learned at work Continue to research and learn Become The Best PR Practitioner
Commitment to Excellence
Find the
WHAT WE SAY ?
GET Early Bird Discount of 10% by September 25th
missing piece in the PR puzzle!
It starts in Autumn 2015 Register by: October 10th, 2015
Contact us Mrs. Tamara Andrian at +40 21 312 88 11 or [email protected]
Commitment to Excellence
Find the
missing piece in the PR puzzle!
If it was down to my last dollar, I’d spend it on Public Relations. Bill Gates
The history of PR is ... a history of a battle for what is reality and how people will see and understand reality. Stuart Ewen
There is only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde PR people can make a story to come to life. Rick Leventhal www.globaltraining.org
