Pragmatic Marketing
A discussion on what it takes to get the support your product team needs from the C-Suite.
Pragmatic Marketing
Paul Young VP of Products Pragmatic Marketing
Mike Belsito Co-Founder Product Collective
pragmaticmarketing.com/live
Getting Executive Buy-In
1
about us
Experts in technology product management and product marketing
Specialize in training
Trained hundreds of thousands of people at thousands of companies since 1993
2
Paul Young
presenters
Paul Young has more than a decade of experience in hardware, software, and services product management and marketing. His focus on building market-driven teams gives him a unique ability to relate to product management teams and executives that are transforming their business. Prior to Pragmatic Marketing, Paul served in senior product management and marketing positions at a number of companies, most recently leading product management and business development for SaaS products at Dell and is the founder of ProductCamp Austin.
Mike Belsito Mike is the Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, one of the largest product management summits anywhere in the world. For his leadership at Product Collective, Mike was named one of the Top 40 influencers in the field of Product Management. Mike is also Co-Host of one of the top entrepreneurial podcasts, Rocketship.FM, and is an Adjunct Professor in Design and Innovation at Case Western Reserve University in Cleveland, Ohio.
3
Question
What happens when product teams don’t have executive buy-in?
4
Common Challenges ▪ Products handed down ▪ Proposals that are never acted on ▪ Death by committee ▪ Pre-wiring becomes a full-time job ▪ Trust is in short supply
pragmaticmarketing.com/live
▪ Teams running in different directions
Question
How can we proactively improve executive buy-in?
6
Question
What are best practices for managing leadership that tends to “hand down product” to be created?
7
Question
What can teams do to prevent “death by committee?”
8
Question
How can teams use better executive buy-in to get everyone moving in a common direction?
9
Question
What two things can listeners do, starting tomorrow, to strengthen executive buy-in?
10
contact
Paul Young [email protected] @ptyoung
Mike Belsito [email protected] @belsito
Save $50 at indsum.com: w/ code: pragmatic50
11
Thank You for attending! Join us for next month’s webinar:
Requirements: How the Elephant & 6 Blind Men Can Help
JAN
FEB
MAR
Product Portfolio
Win/Loss
Stakeholder Communications
APR
MAY
JUN
Requirements
Distinctive Competencies
Collateral
JULY
AUG
SEP
Product Profitability
Referrals & References
Innovation
OCT
NOV
DEC
Customer Acquisition
Customer Retention
Market Problems
Pragmatic Marketing
Paul Young VP of Products Pragmatic Marketing
Mike Belsito Co-Founder Product Collective
pragmaticmarketing.com/live
Getting Executive Buy-In
1
about us
Experts in technology product management and product marketing
Specialize in training
Trained hundreds of thousands of people at thousands of companies since 1993
2
Paul Young
presenters
Paul Young has more than a decade of experience in hardware, software, and services product management and marketing. His focus on building market-driven teams gives him a unique ability to relate to product management teams and executives that are transforming their business. Prior to Pragmatic Marketing, Paul served in senior product management and marketing positions at a number of companies, most recently leading product management and business development for SaaS products at Dell and is the founder of ProductCamp Austin.
Mike Belsito Mike is the Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, one of the largest product management summits anywhere in the world. For his leadership at Product Collective, Mike was named one of the Top 40 influencers in the field of Product Management. Mike is also Co-Host of one of the top entrepreneurial podcasts, Rocketship.FM, and is an Adjunct Professor in Design and Innovation at Case Western Reserve University in Cleveland, Ohio.
3
Question
What happens when product teams don’t have executive buy-in?
4
Common Challenges ▪ Products handed down ▪ Proposals that are never acted on ▪ Death by committee ▪ Pre-wiring becomes a full-time job ▪ Trust is in short supply
pragmaticmarketing.com/live
▪ Teams running in different directions
Question
How can we proactively improve executive buy-in?
6
Question
What are best practices for managing leadership that tends to “hand down product” to be created?
7
Question
What can teams do to prevent “death by committee?”
8
Question
How can teams use better executive buy-in to get everyone moving in a common direction?
9
Question
What two things can listeners do, starting tomorrow, to strengthen executive buy-in?
10
contact
Paul Young [email protected] @ptyoung
Mike Belsito [email protected] @belsito
Save $50 at indsum.com: w/ code: pragmatic50
11
Thank You for attending! Join us for next month’s webinar:
Requirements: How the Elephant & 6 Blind Men Can Help
JAN
FEB
MAR
Product Portfolio
Win/Loss
Stakeholder Communications
APR
MAY
JUN
Requirements
Distinctive Competencies
Collateral
JULY
AUG
SEP
Product Profitability
Referrals & References
Innovation
OCT
NOV
DEC
Customer Acquisition
Customer Retention
Market Problems
