Preparing for an impending shift and attracting new talent

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Utility Workforce Survey 2017 Preparing for an impending shift and attracting new talent

In association with

Executive Summary S

outhwire Company, LLC, North America’s leading manufacturer of

workforce. To this end, the data from the survey

wire and cable used in the distribution and

serves to provide a reference point for what has

transmission of electricity, partnered with the Dive Brand Studio to survey the Utility Dive audience about the state of the utility industry workforce and the ongoing transition. A great deal of anecdotal information is shared about how the average age of the utility employee is increasing, and how approximately 50% of the utility workforce will be retiring over the next few years. What hasn’t been added to the conversation is more data that dives into the nuances

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of the ongoing changes impacting the utility

50% been, up until now, anecdotes.

of the utility workforce will be retiring over the next few years.

S

urveying a cross-section of the Utility Dive audience (155 respondents in total)

showed some themes that are unsurprising.

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the next 10 years. The highest percentage, 44% of the respondents, indicated that between 20-40% of their engineering workforce would

On the question of percentage of the engineer-

be retiring. This number aligns with the

ing workforce retiring in the next 10 years, 30%

anecdotal information that has been spread

of respondents indicated that less than 20% of

about the impending issues with skilled engi-

their engineering workforce would retire within

neering labor in the utility workforce.

What percentage of your existing engineering workforce plans on retiring in the next 10 years? Percent of workforce retiring in 10 years

The Utility Workforce & Millennials

30.3%

0 - 20%

43.9%

20% - 40%

20.0%

40% - 60%

Over 60%

5.8%

What percentage of your engineering workforce are currently millennials? (Born after 1980)

Percent of millennial engineering workforce

0 - 5%

18.1%

15% - 25%

Over 35%

retiring within the next 10 years reveals that

dents who stated that only between 0-20% of

about 30% of the respondents expect approxi-

their engineering workforce would be retiring

mately 50% of their engineering workforce to

in the next 10 years. This seems to be a counter

retire. This suggests that survey respondents are

to prevailing narrative and is an indication

worried about the future of the utility industry,

that there is a demographic talent, spread

which bears out in the responses to the second

within utilities, that can be harnessed to ease

question about the percentage of the engineer-

the transition between the high number of

ing workforce made up of millennials. Only

retiring employees and the next generation of

24.5% of the respondents indicated an engineer-

29.0% engineers being recruited into the industry.

5% - 15%

25% - 35%

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16.8%

A surprising result was the 30% of the respon-

11.6%

24.5%

ing workforce with millennials making up more than 35% of employees. 75.5% of the respon-

Adding together the respondents who indicated

dents have an engineering workforce with less

that over 40% of their workforce would be

than 35% being millennials.

75%

of the respondents have an engineering workforce with less than 35% being millennials.

This inability to attract “digital natives” in an increasingly digital age must be rectified. Research has also shown that these millennials/digital natives are more attuned to cause-based companies and approaches to

How do you intend to reach out to millennials to meet your engineering hiring requirements? Hiring more millennial HR representatives

28.4%

doing business. Thankfully, the respondents to the survey recognize this, with a whopping 68.4% of the respondents suggesting that their

Implementing cutting-edge technology, like renewable energy projects and microgrids

68.4%

approach toward attracting the engineering talent will involve the implementation of

76.1%

Partnerships with universities

renewable energy and cutting edge technology. There is also a recognition that the traditional methods of recruiting will no longer work

74.2%

Mentorship programs

as 76.1% of respondents said they’d partner with universities and 74.2% of respondents indicated a willingness to provide mentorship.

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More focus on sustainability and CSR to appeal to millennials

52.9%

What are some of the differences your company must address between millennial engineers and established engineers? 67.7% 58.1%

55.5%

50.3%

25.2%

Different levels of Knowledge of information technology primary vendors in competencies the market

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22.6%

Competency with regards to traditional specs

Teamwork and collaboration styles

Smart-grid technical knowledge

20.6%

Integrating new perspectives and technology

Computer modelling skills

There was less consensus in what approaches

tion technology competencies (58.1%) and

might be best utilized to address the differ-

changing the traditional job specs (55.5%).

ences between millennial and established

There was less interest in approaches like

engineers. Respondents favored approaches

computer modelling skills (20.6%), smart

like changing teamwork and collaboration

grid technical skills (22.6%) and knowledge

styles (67.7%), bridging the gap in informa-

of vendors in the market (25.2%).

The skew of the responses to differences that

addresses the challenges these utility firms

innovative projects in the pipeline (64.5%) were

need to be addressed show that the respon-

face in attracting, motivating and retaining

all responsible for the difficulty. It was positively

dents understand the impact culture plays

young engineering talent. A high percentage

refreshing to see that the least challenges were

in the inability to attract or retain millennial

of the respondents indicated that issues such

being found in hiring domestic talent to fill

engineers. This is evident in the responses

as corporate culture (69.7%), competition from

current roles, an indication that talent is still

to the final question on the survey, which

outside engineering firms (64.5%) and keeping

being developed locally.

What challenges do you face when trying to attract, motivate and retain good young engineering talent? 64.5%

64.5%

62.6%

69.7%

38.7%

Competition from outside engineering firms – EPCs

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Keeping innovative or interesting projects in the pipeline

Domestic talent shortages and having to look abroad to fill current roles

Ability to provide extra benefits

Corporate culture

Conclusion I

n an industry where technology is changing and advancing at an

Increase the recruitment efforts of

laborative approach to work, with the millennial

millennial engineers by focusing on more

engineers teaching the more established

‘Internet of Things’ and software-based en-

engineers in the advanced technology, and the

that the transition is both an industry and a

gineering skills. There is an opportunity to

established engineers in turn training the mil-

national challenge. Everyone is seeing the same

attract talent from other industries, such as

lennials in industry skills. This collaborative

issues across the industry and companies need

automotive and oil & gas, which have been able

approach enhances the skill level and quality of

to prepare for the shift. The data shows where

to target and train millennials. The silver lining

work for the entire engineering workforce as the

the problems might lie and, using the data,

is that this crop of millennial engineers are

utility industry enters the future.

companies can focus their attention on areas

familiar with heavy machinery and have seen

that can be addressed to attract industry talent.

the decline in jobs within these sectors due to

This research survey, the analysis and recom-

Southwire recognizes that the success of all

increasing automation.

mendations are made with a belief that they

increasing pace, these survey results show

parties in the ecosystems — manufacturers, utilities, developers, engineering firms — will

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will be helpful to the ecosystem as a whole, Retrain the current engineering workforce,

as we all navigate this transition, because we

depend on our ability to attract new talent and

but also help them to become mentors to the

believe that Southwire’s success is tied to the

suggest two approaches:

younger group of millennial engineers. A col-

success of the ecosystem, our customers.

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad cable, utility cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment and hand tools. For more on Southwire’s products, its community involvement and its vision of sustainability, visit www.southwire.com.

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