Presentation finalv2
Student Rankings Vanity or Sanity? TMP in association with RMP
Agenda Introductions
Jayne Cullen – Business Director, Graduate Solutions- TMP Ali Lindsay – Director - RMP Enterprise Ltd & On-Campus Promotions Neil Harrison – Head of Employer Brand and Insight – TMP Research Analysis – Ali and Jayne – 9am Round table discussion – All! – 9.45 Close and key takeouts – Neil – 10.25
Vanity Or Sanity?
Who responded? Sent out to 60,000 students on the RateMyPlacement.co.uk database Sex
Predicted Grade 60% 50% 50%
45%
40%
30%
20%
10%
56%
44%
3%
0%
2%
0%
0% First
2.1
2.2
3rd
Pass
Fail
Spring campus activity
Q. Were you aware of employer activity oncampus around January – February this year?
23% 35% Yes
No Not sure
42%
• Although most people were not aware of employer activity during spring, it becomes more interesting when you look closer...
Impact of on-campus activity on the brand?
Q. To what extent do you agree with the following statement? Their on-campus activity left a positive impression about the potential of working for them
8%
Q. To what extent do you agree with the following statement? I would consider applying for a graduate role at an employer I hadn't considered if they captured my attention and imagination on campus in spring
4%
92%
Overall agree
Overall agree
Overall disagree
Overall disagree
96% •Not only does on-campus activity prove highly positive but also encourages most graduates to consider that employer as a prospect
Q. What was it about the on-campus activity that made it so impactful? 80 70 60 50 40
First choice
30
Third choice
Second choice
20 10 0
One to one chats with employees
People representing the organisation were motivating
It changed my opinion about the organisation
They took the time to listen
Their marketing materials
They delivered an interesting presentation
Q. Which on-campus activity would inspire you to apply for an employer? (Rate/10) Number of 10/10’s 90 80 70 60 50 40 30 20 10 0
Employer presentations
On-campus branded activities (Including sponsorship)
Skills workshop
Use of online media
Marketing materials
Having the opportunity to speak to recent graduate joiners
What did they all consider to be the “Best Graduate Opportunities”?
In First and Second Year Compared with final year views
“The Best Graduate Opportunities” – All respondents Q. Identify the top 3 factors that make you think that an employer offers the best graduate opportunities
300 250 200 First Choice
150
Second Choice Third Choice
100 50 0
Opportunities relating to job roles
Volume of roles
Salary and benefits
Training and development
Location
Working hours
Products and services
An internship at The strength of the company its on-campus employer brand
“The Best Graduate Opportunities” Q. Which employer was it that particularly stood out regarding their on-campus activity in Spring?
4% 9%
72%
4%
3% 3% 3% 2%
Q. Which employer do you think offers the best opportunities for graduates?
3% 3% 8% 2%
PwC IBM
2%
EY Barclays
2%
Microsoft Deloitte KPMG Other
2%
78%
PwC w KPMG Microsoft Unilever Barclays Google Deloitte Other
A one sized fits all approach?
The size of the challenge for roles in Finance
The size of the challenge for roles in Engineering
When did you start thinking about career roles and organisation? Early Birds: Who started thinking about their choice of organisation and career role in their first year or before Uni
Chancers: Who made their decisions about organisations and career role in their final year
Waverers: Who still haven’t quite made up their minds about an organisation but have decided on career sector
48.7% of respondents
Early Birds
Least interested by employer activity
They would like to see more genuine information about the company during spring
There is an even gender split
Most had considered their career role before university
The most aware of employer activity on–campus last spring
Salary was the main consideration when deciding to apply for an employer
When asked about “Best Graduate Opportunity”, they were the most concerned group about employer reputation Their “Best Graduate Opportunity” was training and development
38.5% of respondents
Chancers More interested than the Early Birds in employer activity There is an even gender split
They would like to see more people representing employers during spring
Few had considered their career role before university - but thinking about organisations in final year
A significant majority were unaware of employer activity on–campus last spring
Opportunities relating to job roles were the main consideration when deciding to apply for an employer
Their “Best Graduate Opportunity” was training and development
12.7% of respondents Most interested in employer activity
Waverers
They would like to see more opportunities to apply for jobs on the spot during spring
The large majority are female
Many had considered a career role before university but not an organisation
A large majority unaware of on-campus activity by employers
TT100 is influential in choice of employer Their “Best Graduate Opportunity” was ???!!!!!! Salary was the main consideration when deciding to apply for an employer
Key takeouts... • Just over a half of students engage with employers on-campus in Spring - If the on–campus campaigns are so influential why don’t more students engage? • Engaging one to one with employees is key to a successful Spring Campaign but supported by motivated reps and great looking materials. • Direct correlation between stand-out on-campus activity and votes • Will the Early Birds prove harder to attract as they are further down the decision-making path? • Chancers = D.I.E! • Waverers –What’s in it for me NOW?
Questions • Who do you think your current Spring campaigns are reaching and do you think that this survey has changed your thoughts on your approach? And if so how? • How adaptable is your campus message – can you turn it up or down depending on the audience? • To what extent are your graduate engagement & recruitment activities aligned to the full spectrum of student decision making?
Questions • Your graduate collateral is aligned to your employer brand, but are the people you take out onto campus capable of delivering those messages to the different audiences? • This is a graduate generation who has known nothing but negative economic news – to what extent is your graduate messaging reassuring , particularly to the waverers? • If the Early Birds represent low hanging fruit, do you risk missing out on some great chancer and waverer talent?
Thank you
Twitter:
@tmpworldwideuk @rmp_enterprise
LinkedIn:
TMP Worldwide UK RMP Enterprise
tmpw.co.uk & rmpenterprise.co.uk
Agenda Introductions
Jayne Cullen – Business Director, Graduate Solutions- TMP Ali Lindsay – Director - RMP Enterprise Ltd & On-Campus Promotions Neil Harrison – Head of Employer Brand and Insight – TMP Research Analysis – Ali and Jayne – 9am Round table discussion – All! – 9.45 Close and key takeouts – Neil – 10.25
Vanity Or Sanity?
Who responded? Sent out to 60,000 students on the RateMyPlacement.co.uk database Sex
Predicted Grade 60% 50% 50%
45%
40%
30%
20%
10%
56%
44%
3%
0%
2%
0%
0% First
2.1
2.2
3rd
Pass
Fail
Spring campus activity
Q. Were you aware of employer activity oncampus around January – February this year?
23% 35% Yes
No Not sure
42%
• Although most people were not aware of employer activity during spring, it becomes more interesting when you look closer...
Impact of on-campus activity on the brand?
Q. To what extent do you agree with the following statement? Their on-campus activity left a positive impression about the potential of working for them
8%
Q. To what extent do you agree with the following statement? I would consider applying for a graduate role at an employer I hadn't considered if they captured my attention and imagination on campus in spring
4%
92%
Overall agree
Overall agree
Overall disagree
Overall disagree
96% •Not only does on-campus activity prove highly positive but also encourages most graduates to consider that employer as a prospect
Q. What was it about the on-campus activity that made it so impactful? 80 70 60 50 40
First choice
30
Third choice
Second choice
20 10 0
One to one chats with employees
People representing the organisation were motivating
It changed my opinion about the organisation
They took the time to listen
Their marketing materials
They delivered an interesting presentation
Q. Which on-campus activity would inspire you to apply for an employer? (Rate/10) Number of 10/10’s 90 80 70 60 50 40 30 20 10 0
Employer presentations
On-campus branded activities (Including sponsorship)
Skills workshop
Use of online media
Marketing materials
Having the opportunity to speak to recent graduate joiners
What did they all consider to be the “Best Graduate Opportunities”?
In First and Second Year Compared with final year views
“The Best Graduate Opportunities” – All respondents Q. Identify the top 3 factors that make you think that an employer offers the best graduate opportunities
300 250 200 First Choice
150
Second Choice Third Choice
100 50 0
Opportunities relating to job roles
Volume of roles
Salary and benefits
Training and development
Location
Working hours
Products and services
An internship at The strength of the company its on-campus employer brand
“The Best Graduate Opportunities” Q. Which employer was it that particularly stood out regarding their on-campus activity in Spring?
4% 9%
72%
4%
3% 3% 3% 2%
Q. Which employer do you think offers the best opportunities for graduates?
3% 3% 8% 2%
PwC IBM
2%
EY Barclays
2%
Microsoft Deloitte KPMG Other
2%
78%
PwC w KPMG Microsoft Unilever Barclays Google Deloitte Other
A one sized fits all approach?
The size of the challenge for roles in Finance
The size of the challenge for roles in Engineering
When did you start thinking about career roles and organisation? Early Birds: Who started thinking about their choice of organisation and career role in their first year or before Uni
Chancers: Who made their decisions about organisations and career role in their final year
Waverers: Who still haven’t quite made up their minds about an organisation but have decided on career sector
48.7% of respondents
Early Birds
Least interested by employer activity
They would like to see more genuine information about the company during spring
There is an even gender split
Most had considered their career role before university
The most aware of employer activity on–campus last spring
Salary was the main consideration when deciding to apply for an employer
When asked about “Best Graduate Opportunity”, they were the most concerned group about employer reputation Their “Best Graduate Opportunity” was training and development
38.5% of respondents
Chancers More interested than the Early Birds in employer activity There is an even gender split
They would like to see more people representing employers during spring
Few had considered their career role before university - but thinking about organisations in final year
A significant majority were unaware of employer activity on–campus last spring
Opportunities relating to job roles were the main consideration when deciding to apply for an employer
Their “Best Graduate Opportunity” was training and development
12.7% of respondents Most interested in employer activity
Waverers
They would like to see more opportunities to apply for jobs on the spot during spring
The large majority are female
Many had considered a career role before university but not an organisation
A large majority unaware of on-campus activity by employers
TT100 is influential in choice of employer Their “Best Graduate Opportunity” was ???!!!!!! Salary was the main consideration when deciding to apply for an employer
Key takeouts... • Just over a half of students engage with employers on-campus in Spring - If the on–campus campaigns are so influential why don’t more students engage? • Engaging one to one with employees is key to a successful Spring Campaign but supported by motivated reps and great looking materials. • Direct correlation between stand-out on-campus activity and votes • Will the Early Birds prove harder to attract as they are further down the decision-making path? • Chancers = D.I.E! • Waverers –What’s in it for me NOW?
Questions • Who do you think your current Spring campaigns are reaching and do you think that this survey has changed your thoughts on your approach? And if so how? • How adaptable is your campus message – can you turn it up or down depending on the audience? • To what extent are your graduate engagement & recruitment activities aligned to the full spectrum of student decision making?
Questions • Your graduate collateral is aligned to your employer brand, but are the people you take out onto campus capable of delivering those messages to the different audiences? • This is a graduate generation who has known nothing but negative economic news – to what extent is your graduate messaging reassuring , particularly to the waverers? • If the Early Birds represent low hanging fruit, do you risk missing out on some great chancer and waverer talent?
Thank you
Twitter:
@tmpworldwideuk @rmp_enterprise
LinkedIn:
TMP Worldwide UK RMP Enterprise
tmpw.co.uk & rmpenterprise.co.uk
