Presentation Meeting 2 Ruusunen
Cycling Tourism in Europe case Iron Curtain Trail Raija Ruusunen
Cycling tourism industry in Europe
2.3 billion cycle tourism trips/year in Europe, of which 20.4 million include overnight says Average spend on overnight stays 353 €/trip The total economic impact of cycling tourism in Europe is 44 billion €/year
cyclists on cycling holidays
holiday cyclists
cyclists on day trips for leisure
sporting and fitness cyclists
€44 billion
€39.4 billion
EuroVelo – the European cycle route network
70 000 km
14 routes
complete 2020 and then estimated:
60 million cycle tourism trips/year on EuroVelo
14.5 million include overnight stays
The total economic impact of EuroVelo in Europe is €7 billion per year
EuroVelo 13 Iron Curtain Trail
For almost half a century, Europe was forcibly divided into East and West by the "Iron Curtain” from the Barents Sea to the Black Sea. The European cycle track Iron Curtain Trail invites people to retrace and experience this important part of the continent's history.
20 countries
15 EU countries
10 000 km
http://www.eurovelo13.com
Pictures: eurovelo.org
Picture: eurovelo.org
Picture: eurovelo.org Picture: ecf.com
Picture: eurovelo.com
Public transport connections Tourists
Cycle tourists
Cyclists prefer public (land) transport more than other tourists!
11
EuroVelo 13 in Finland, what we have done
Route evaluation and development action plan 2011
Route with services in Google maps 2011
Cultural attractions and events in Google maps 2015
Awareness rising meetings along the route 2015
Tourism products along the route 2015
Attitude changing: cycling is a business
Picture: levillenyt.fi
Picture: lumipallo.fi
EuroVelo 13 in Finland, the next steps
Start EuroVelo coordination in Finland
Finance route development: signposting, maps, online info
Develop cyclist friendly services: information about cycling tourists’ needs to local stakeholders, events managment and cultural actors and attractions
EV13 Finland route maps with services and attractions
From Näätämö to Kuusamo https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kmHrIRul5oKA&usp=sharing
From Kuusamo to Lieksa https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kZIJ5Fcs5UXE&usp=sharing
From Lieksa to Vaalimaa https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kQ8QXT1ckuc4&usp=sharing
More information http://www.eurovelo.org/ http://www.eurovelo.com/ http://eurovelo13finland.blogspot.fi
Contact
Raija Ruusunen, [email protected], 050 356 0897
Cycling tourism industry in Europe
2.3 billion cycle tourism trips/year in Europe, of which 20.4 million include overnight says Average spend on overnight stays 353 €/trip The total economic impact of cycling tourism in Europe is 44 billion €/year
cyclists on cycling holidays
holiday cyclists
cyclists on day trips for leisure
sporting and fitness cyclists
€44 billion
€39.4 billion
EuroVelo – the European cycle route network
70 000 km
14 routes
complete 2020 and then estimated:
60 million cycle tourism trips/year on EuroVelo
14.5 million include overnight stays
The total economic impact of EuroVelo in Europe is €7 billion per year
EuroVelo 13 Iron Curtain Trail
For almost half a century, Europe was forcibly divided into East and West by the "Iron Curtain” from the Barents Sea to the Black Sea. The European cycle track Iron Curtain Trail invites people to retrace and experience this important part of the continent's history.
20 countries
15 EU countries
10 000 km
http://www.eurovelo13.com
Pictures: eurovelo.org
Picture: eurovelo.org
Picture: eurovelo.org Picture: ecf.com
Picture: eurovelo.com
Public transport connections Tourists
Cycle tourists
Cyclists prefer public (land) transport more than other tourists!
11
EuroVelo 13 in Finland, what we have done
Route evaluation and development action plan 2011
Route with services in Google maps 2011
Cultural attractions and events in Google maps 2015
Awareness rising meetings along the route 2015
Tourism products along the route 2015
Attitude changing: cycling is a business
Picture: levillenyt.fi
Picture: lumipallo.fi
EuroVelo 13 in Finland, the next steps
Start EuroVelo coordination in Finland
Finance route development: signposting, maps, online info
Develop cyclist friendly services: information about cycling tourists’ needs to local stakeholders, events managment and cultural actors and attractions
EV13 Finland route maps with services and attractions
From Näätämö to Kuusamo https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kmHrIRul5oKA&usp=sharing
From Kuusamo to Lieksa https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kZIJ5Fcs5UXE&usp=sharing
From Lieksa to Vaalimaa https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kQ8QXT1ckuc4&usp=sharing
More information http://www.eurovelo.org/ http://www.eurovelo.com/ http://eurovelo13finland.blogspot.fi
Contact
Raija Ruusunen, [email protected], 050 356 0897
