PRESSKIT
PRESSKIT
MEDIACONTACT: THEGARNERCIRCLEPR
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THELOOKBYJOI Press Kit
productlineintroduction
Launching Autumn 2012 Will be available in Fine Beauty Retailers nationwide Messaging Points Products are designed for the everyday girl Step-by-step tutorials for achieving the ideal and brow and lash look will be available on THE LOOK BY JOI Youtube Channel
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THELOOKBYJOI Press Kit
aboutjoi
Highly sought-after lash and brow expert, Joi Mebane, introduces THE LOOK BY JOI to include products that focus on the total eye area, with a highly anticipated line of products that go from brow to lash. Known as the “lash and brow architect” by many, Joi combines her extensive experience as a makeup artist, licensed cosmetologist, cosmetic retailer, and beauty educator to create her latest cosmetic collection. With an expert focus on brow shaping techniques and the eye area, Joi has mastered the ability to give the face an instant face lift with a unique pop. “I wanted to create products for the everyday girl. Servicing a multi-cultural base of women from all walks of life for over a decade - I constantly see the frustration of women purchasing beauty products but not being able to effectively achieve their desired results once they use the products at home. This inspired me to create THE LOOK BY JOI collection. DVD Instructions on achieving your ideal and brow and lash look will be available on THE LOOK BY JOI Youtube Channel. For more information visit www.THELOOKBYJOI.com, facebook.com/THELOOKBYJOI or follow on Twitter @THELOOKBYJOI
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THELOOKBYJOI Press Kit
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productsandservices The introductory product collection will include: The “Deluxe Kit” for the perfect brow, “The Look” Single & Duo brow powder collections, The Look Brow Brush Collection for the Eyes and the signature Uptown/Downtown Lash Line. Launching Autumn 2012, the products will be available on TheLOOKBYJOI.com and BY JOI retail locations.
THELOOKBYJOI Press Kit
productsdetails THE LOOK “Deluxe Brow Kit” includes: Brow Shading Stencils & Brush Tweezer with slanted tip Brow Powders/ Shadows (blend to achieve the perfect match) Eyebrow Wax with a unique smudge proof formula Brow Bone Highlighter & Mirror RETAIL: $35 THE LOOK Single Brow Powder includes: LBJ signature brow power Brow Brush RETAILS: $17.50 THE LOOK BY JOI Eye Brushes Brow angle brush Concealer highlight brush Perfect line eye/lip brush Shadow applicator RETAILS: $15
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THELOOKBYJOI Press Kit
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events The Brow Lounge Fashion Face Tour Gritty Glamour
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THELOOKBYJOI Press Kit
inthemedia
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THELOOKBYJOI Press Kit
inthemedia
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THELOOKBYJOI Press Kit
inthemedia
THELOOKBYJOI Press Kit
contactdetails Socially Responsible Facebook:
www.facebook.com/TheLookByJoi
Twitter:
@TheLookByJoi
Website:
www.TheLookByJoi.com
MEDIACONTACT: THEGARNERCIRCLEPR P: Nicole Garner O: 866-984-5854 E: [email protected]
W: www.thegarnercircle.com T: twitter.com/thegarnercircle
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MEDIACONTACT: THEGARNERCIRCLEPR
1
THELOOKBYJOI Press Kit
productlineintroduction
Launching Autumn 2012 Will be available in Fine Beauty Retailers nationwide Messaging Points Products are designed for the everyday girl Step-by-step tutorials for achieving the ideal and brow and lash look will be available on THE LOOK BY JOI Youtube Channel
2
THELOOKBYJOI Press Kit
aboutjoi
Highly sought-after lash and brow expert, Joi Mebane, introduces THE LOOK BY JOI to include products that focus on the total eye area, with a highly anticipated line of products that go from brow to lash. Known as the “lash and brow architect” by many, Joi combines her extensive experience as a makeup artist, licensed cosmetologist, cosmetic retailer, and beauty educator to create her latest cosmetic collection. With an expert focus on brow shaping techniques and the eye area, Joi has mastered the ability to give the face an instant face lift with a unique pop. “I wanted to create products for the everyday girl. Servicing a multi-cultural base of women from all walks of life for over a decade - I constantly see the frustration of women purchasing beauty products but not being able to effectively achieve their desired results once they use the products at home. This inspired me to create THE LOOK BY JOI collection. DVD Instructions on achieving your ideal and brow and lash look will be available on THE LOOK BY JOI Youtube Channel. For more information visit www.THELOOKBYJOI.com, facebook.com/THELOOKBYJOI or follow on Twitter @THELOOKBYJOI
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THELOOKBYJOI Press Kit
4
productsandservices The introductory product collection will include: The “Deluxe Kit” for the perfect brow, “The Look” Single & Duo brow powder collections, The Look Brow Brush Collection for the Eyes and the signature Uptown/Downtown Lash Line. Launching Autumn 2012, the products will be available on TheLOOKBYJOI.com and BY JOI retail locations.
THELOOKBYJOI Press Kit
productsdetails THE LOOK “Deluxe Brow Kit” includes: Brow Shading Stencils & Brush Tweezer with slanted tip Brow Powders/ Shadows (blend to achieve the perfect match) Eyebrow Wax with a unique smudge proof formula Brow Bone Highlighter & Mirror RETAIL: $35 THE LOOK Single Brow Powder includes: LBJ signature brow power Brow Brush RETAILS: $17.50 THE LOOK BY JOI Eye Brushes Brow angle brush Concealer highlight brush Perfect line eye/lip brush Shadow applicator RETAILS: $15
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THELOOKBYJOI Press Kit
6
events The Brow Lounge Fashion Face Tour Gritty Glamour
7
THELOOKBYJOI Press Kit
inthemedia
8
THELOOKBYJOI Press Kit
inthemedia
9
THELOOKBYJOI Press Kit
inthemedia
THELOOKBYJOI Press Kit
contactdetails Socially Responsible Facebook:
www.facebook.com/TheLookByJoi
Twitter:
@TheLookByJoi
Website:
www.TheLookByJoi.com
MEDIACONTACT: THEGARNERCIRCLEPR P: Nicole Garner O: 866-984-5854 E: [email protected]
W: www.thegarnercircle.com T: twitter.com/thegarnercircle
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