**FOR IMMEDIATE RELEASE**
Thousands Attend “Remember 30 – A Virtual Memorial Service”
Online Event Hosted by the Boot Campaign to Honor Fallen Soldiers Tyler, TX (August 26, 2011) – More than 12,000 people attended The Boot Campaign’s “Remember 30 – A Virtual Memorial Service” on social media sites, Facebook and Twitter, to honor the soldiers killed in the helicopter crash on August 6, 2011 in Afghanistan. “Remember 30 – A Virtual Memorial Service” was held on Thursday, August 25, 2011 in conjunction with the Navy SEAL Memorial Service held in Virginia Beach, VA. Through the virtual memorial, the Boot Campaign urged its followers on Facebook and Twitter to change their profile photos to the official “Remember 30” graphic and to wear their Boot Campaign combat boots on August 25th. Joe Nichols, the Eli Young Band, Randy Wells, Kevin Fowler, and Aaron Watson were among the celebrities who participated in the virtual memorial hosted by the Boot Campaign. More than12,000 people RSVP'd to be apart the "Remember 30" event page on Facebook, while hundreds of others participated by changing their profile photos to the official “Remember 30” graphic or posting photos wearing their boots on the Boot Campaign Facebook page. In immediate reaction to the events of August 6th, the Boot Campaign made an initial donation of $10,000 to the United Warrior Survivor Foundation to support the needs of surviving spouses and their families. Further, proceeds from the sale of the Boot Campaign’s signature “give back” boots in the month of August have been designated for the United Warrior Survivor Foundation. About Boot Campaign The Boot Campaign is a grassroots military appreciation and veteran awareness campaign started by five women from Texas, known as the Boot Girls. The Boot Girls launched the Boot Campaign in 2009 to spread awareness of the needs of military personnel returning home from combat and express gratitude to current military. Through the sale of military combat boots, The Boot Campaign donates proceeds to a group of partner veteran’s charities that work with soldiers healing from a variety of
physical and emotional combat wounds, embodying the campaign motto that “When They Come Back, We Give Back”. The Boot Campaign will continue its support efforts on Sunday, August 28th when it hosts the Boot Ride & Rally in Los Angeles, CA. The event, featuring the cast from FX’s “Sons of Anarchy” and Navy SEAL (ret) Marcus Luttrell, will raise funds for the Call of Duty Endowment. More information about the campaign and sponsorship opportunities can be found at www.BootCampaign.com. Contact: Meghan McDermott Roth
[email protected] (281) 798.8385 ####