Promoted Trends
Promoted Trends MASSIVE INFLUENCE DELIVERED THROUGH EDITORIAL INTEGRATIONS ACROSS POLYVORE
benefits • Act as the Trend Authority and spotlight your products in the center of the Polyvore experience • Own premium real estate for influencers searching for the latest looks • Secure exclusive inclusion in the Polyvore Trend email delivered to 5 million subscribers
details • Attract new shoppers searching for products like yours • 100% share-of-voice with our shoppable Trend Feature • Broad reach across the Homepage, Shop and Mobile • Access to Trend Collection inventory
placements • Trend Feature: 100% SOV on the Trending Stream + Shop Pages (Desktop and Mobile) • Trend Collection: Select, rotational placements across the Trend Feature, Following, Product, and Set Pages (Based on availability) • Promoted Trend in Email: Product inclusion in Polyvore email to 5M subscribers (Additional cost)
280K
program benchmarks
IMPRESSIONS
.28%
AVG CLICK THROUGH
SOURCE: POLYVORE INTERNAL DATA, 2015 YTD GLOBAL CAMPAIGNS
Promoted Collection SPOTLIGHT KEY PRODUCTS IN A COLLECTION DISPLAYED INSTREAM
benefits • Deliver distribution of products and drive traffic to your e-commerce destination • Extend your campaign through rotational media • Promote engagement through impressions, clicks, scrolls and likes
details • Rotating look book of up to 20 products or campaign imagery • Brands may include a simple promotional message next to their logo
0.1%
AVG CTR
program benchmarks
2.9%
AVG ENGAGEMENT RATE
SOURCE: POLYVORE INTERNAL DATA FROM SELECT US PLACEMENTS Q1/Q2 2015 CAMPAIGNS; ENGAGEMENT RATE = ‘LIKES’ + ‘SCROLLS’
benefits • Act as the Trend Authority and spotlight your products in the center of the Polyvore experience • Own premium real estate for influencers searching for the latest looks • Secure exclusive inclusion in the Polyvore Trend email delivered to 5 million subscribers
details • Attract new shoppers searching for products like yours • 100% share-of-voice with our shoppable Trend Feature • Broad reach across the Homepage, Shop and Mobile • Access to Trend Collection inventory
placements • Trend Feature: 100% SOV on the Trending Stream + Shop Pages (Desktop and Mobile) • Trend Collection: Select, rotational placements across the Trend Feature, Following, Product, and Set Pages (Based on availability) • Promoted Trend in Email: Product inclusion in Polyvore email to 5M subscribers (Additional cost)
280K
program benchmarks
IMPRESSIONS
.28%
AVG CLICK THROUGH
SOURCE: POLYVORE INTERNAL DATA, 2015 YTD GLOBAL CAMPAIGNS
Promoted Collection SPOTLIGHT KEY PRODUCTS IN A COLLECTION DISPLAYED INSTREAM
benefits • Deliver distribution of products and drive traffic to your e-commerce destination • Extend your campaign through rotational media • Promote engagement through impressions, clicks, scrolls and likes
details • Rotating look book of up to 20 products or campaign imagery • Brands may include a simple promotional message next to their logo
0.1%
AVG CTR
program benchmarks
2.9%
AVG ENGAGEMENT RATE
SOURCE: POLYVORE INTERNAL DATA FROM SELECT US PLACEMENTS Q1/Q2 2015 CAMPAIGNS; ENGAGEMENT RATE = ‘LIKES’ + ‘SCROLLS’
