PSB Dealer Survey Q1 2012
Q1 2012 DEALER SURVEY [ In conjunction with RBC Capital Markets ]
Q1 2012 DEALER SURVEY
PLEASE DESCRIBE YOUR DEALERSHIP’S RELATIONSHIP WITH POLARIS INDUSTRIES AND HARLEY-DAVIDSON. Exclusive HarleyDavidson dealer Exclusive Polaris dealer
7% 10%
Not a Polaris or Harley-Davidson dealer 61%
HOW MANY LOCATIONS DO YOU HAVE?
6 or more locations 1% 4-5 locations 2% 2-3 locations 10%
Multi-line Polaris dealer 22%
1 location 87%
APPROXIMATELY HOW MUCH REVENUE DOES YOUR DEALERSHIP GENERATE IN A TYPICAL YEAR?
HOW WOULD YOU CHARACTERIZE YOUR CALENDAR Q1 (JANUARY-MARCH) BUSINESS PERFORMANCE RELATIVE TO PLAN?
More than $10 Less than $1 million million 19% 14% Above plan 33%
Below plan 37%
$5-$10 million 18% $1-$3 million 28% $3-$5 million 21%
2 • Powersports Business
On plan 30%
Q1 2012 DEALER SURVEY
WHAT PRODUCT SEGMENTS DO YOU OFFER? 90% 80% 80%
76%
73%
70% 60% 50% 42% 36%
40% 30% 20% 10% 0% Side-by-sides
Traditional ATVs
Snowmobiles
Motorcycles
Marine (PWC, etc.)
PLEASE RATE THE FOLLOWING: 45% 40% 40% 37% 35% 35% 30%
30%
29%
30%
31%
26% 25%
23%
24%
Very strong
24% 21%
21%
20%
21%
21%
21%
21%
Average
20% 16%
Somewhat weak
17% 15%
15%
15% 10% 10%
10% 8%
9%
10% 8%
7%
5% 2% 0% Overall Business Conditions
3 • Powersports Business
New Unit Sales
Somewhat strong
Used Unit Sales
P&A Sales
Service Department
F&I
Very weak
Q1 2012 DEALER SURVEY
HOW WOULD YOU CHARACTERIZE CUSTOMER TRAFFIC IN THE LAST THREE MONTHS COMPARED TO THE SAME PERIOD LAST YEAR?
Significantly worse 11%
Significantly better 12%
HOW WOULD YOU CHARACTERIZE CUSTOMER BUYING INTEREST IN THE LAST THREE MONTHS COMPARED TO THE SAME PERIOD LAST YEAR?
Significantly Significantly better worse 7% 13% Somewhat worse 18%
Somewhat worse 13%
About the same 25%
Somewhat better 39%
HOW WOULD YOU CHARACTERIZE YOUR DEALERSHIP’S PROFIT MARGINS NOW VS. A YEAR AGO?
Somewhat better 42%
About the same 20%
IN GENERAL, TO WHAT EXTENT HAS YOUR BUSINESS OUTLOOK CHANGED COMPARED TO SIX MONTHS AGO?
Significantly worse 3%
Significantly worse 8%
Significantly better 11%
Significantly better 12% Somewhat worse 14%
Somewhat worse 18% Somewhat better 30% About the same 31%
About the same 33%
4 • Powersports Business
Somewhat better 40%
Q1 2012 DEALER SURVEY
TO WHAT EXTENT HAVE YOUR CONCERNS ABOUT THE FOLLOWING EXTERNAL RISK FACTORS CHANGED OVER THE PAST FEW MONTHS? 60% 54% 50% 46% 42% 40% 34% 33% 31%
36% 33%
35%
Significantly more concerned Somewhat more concerned About the same Somewhat less concerned Significantly less concerned
30%
30% 24% 21% 20%
17% 14% 12%
12%
11%
10% 6%
5% 2% 1%
1%
0% U.S. political environment
High/rising gasoline Financing costs/ prices availability
Housing market
Economic and/or political issues outside of the U.S.
WHERE APPLICABLE, PLEASE PROVIDE YOUR YEAR-OVER-YEAR SALES GROWTH (NEW PRODUCTS ONLY, MEASURED IN UNITS) FOR THE FIRST CALENDAR QUARTER OF 2012. 30%
25%
20%
Side-by-Sides ATVs Heavyweight Motorcycles Sport bikes Off-road bikes Scooters PWC Snowmobiles
15%
10%
5%
0% +30% or better
+20%
5 • Powersports Business
10%
5%
Flat
-5%
-10%
-20%
-30% or worse
Q1 2012 DEALER SURVEY
HOW WOULD YOU CHARACTERIZE YOUR CURRENT INVENTORY LEVELS BY LINE OF BUSINESS? 60%
50%
40%
Side-by-Sides ATVs Heavyweight Motorcycles Sport bikes Off-road bikes Scooters PWC Snowmobiles
30%
20%
10%
0% Too heavy
About right
Too low
Are you a powersports dealer? Do you want to participate in quarterly surveys by Powersports Business? Send an email to [email protected]
6 • Powersports Business
Q1 2012 DEALER SURVEY
PLEASE DESCRIBE YOUR DEALERSHIP’S RELATIONSHIP WITH POLARIS INDUSTRIES AND HARLEY-DAVIDSON. Exclusive HarleyDavidson dealer Exclusive Polaris dealer
7% 10%
Not a Polaris or Harley-Davidson dealer 61%
HOW MANY LOCATIONS DO YOU HAVE?
6 or more locations 1% 4-5 locations 2% 2-3 locations 10%
Multi-line Polaris dealer 22%
1 location 87%
APPROXIMATELY HOW MUCH REVENUE DOES YOUR DEALERSHIP GENERATE IN A TYPICAL YEAR?
HOW WOULD YOU CHARACTERIZE YOUR CALENDAR Q1 (JANUARY-MARCH) BUSINESS PERFORMANCE RELATIVE TO PLAN?
More than $10 Less than $1 million million 19% 14% Above plan 33%
Below plan 37%
$5-$10 million 18% $1-$3 million 28% $3-$5 million 21%
2 • Powersports Business
On plan 30%
Q1 2012 DEALER SURVEY
WHAT PRODUCT SEGMENTS DO YOU OFFER? 90% 80% 80%
76%
73%
70% 60% 50% 42% 36%
40% 30% 20% 10% 0% Side-by-sides
Traditional ATVs
Snowmobiles
Motorcycles
Marine (PWC, etc.)
PLEASE RATE THE FOLLOWING: 45% 40% 40% 37% 35% 35% 30%
30%
29%
30%
31%
26% 25%
23%
24%
Very strong
24% 21%
21%
20%
21%
21%
21%
21%
Average
20% 16%
Somewhat weak
17% 15%
15%
15% 10% 10%
10% 8%
9%
10% 8%
7%
5% 2% 0% Overall Business Conditions
3 • Powersports Business
New Unit Sales
Somewhat strong
Used Unit Sales
P&A Sales
Service Department
F&I
Very weak
Q1 2012 DEALER SURVEY
HOW WOULD YOU CHARACTERIZE CUSTOMER TRAFFIC IN THE LAST THREE MONTHS COMPARED TO THE SAME PERIOD LAST YEAR?
Significantly worse 11%
Significantly better 12%
HOW WOULD YOU CHARACTERIZE CUSTOMER BUYING INTEREST IN THE LAST THREE MONTHS COMPARED TO THE SAME PERIOD LAST YEAR?
Significantly Significantly better worse 7% 13% Somewhat worse 18%
Somewhat worse 13%
About the same 25%
Somewhat better 39%
HOW WOULD YOU CHARACTERIZE YOUR DEALERSHIP’S PROFIT MARGINS NOW VS. A YEAR AGO?
Somewhat better 42%
About the same 20%
IN GENERAL, TO WHAT EXTENT HAS YOUR BUSINESS OUTLOOK CHANGED COMPARED TO SIX MONTHS AGO?
Significantly worse 3%
Significantly worse 8%
Significantly better 11%
Significantly better 12% Somewhat worse 14%
Somewhat worse 18% Somewhat better 30% About the same 31%
About the same 33%
4 • Powersports Business
Somewhat better 40%
Q1 2012 DEALER SURVEY
TO WHAT EXTENT HAVE YOUR CONCERNS ABOUT THE FOLLOWING EXTERNAL RISK FACTORS CHANGED OVER THE PAST FEW MONTHS? 60% 54% 50% 46% 42% 40% 34% 33% 31%
36% 33%
35%
Significantly more concerned Somewhat more concerned About the same Somewhat less concerned Significantly less concerned
30%
30% 24% 21% 20%
17% 14% 12%
12%
11%
10% 6%
5% 2% 1%
1%
0% U.S. political environment
High/rising gasoline Financing costs/ prices availability
Housing market
Economic and/or political issues outside of the U.S.
WHERE APPLICABLE, PLEASE PROVIDE YOUR YEAR-OVER-YEAR SALES GROWTH (NEW PRODUCTS ONLY, MEASURED IN UNITS) FOR THE FIRST CALENDAR QUARTER OF 2012. 30%
25%
20%
Side-by-Sides ATVs Heavyweight Motorcycles Sport bikes Off-road bikes Scooters PWC Snowmobiles
15%
10%
5%
0% +30% or better
+20%
5 • Powersports Business
10%
5%
Flat
-5%
-10%
-20%
-30% or worse
Q1 2012 DEALER SURVEY
HOW WOULD YOU CHARACTERIZE YOUR CURRENT INVENTORY LEVELS BY LINE OF BUSINESS? 60%
50%
40%
Side-by-Sides ATVs Heavyweight Motorcycles Sport bikes Off-road bikes Scooters PWC Snowmobiles
30%
20%
10%
0% Too heavy
About right
Too low
Are you a powersports dealer? Do you want to participate in quarterly surveys by Powersports Business? Send an email to [email protected]
6 • Powersports Business
