PSB Dealer Survey Q2 2012
Q2 2012 DEALER SURVEY [ In conjunction with RBC Capital Markets ]
Q2 2012 DEALER SURVEY
Please describe your dealership’s relationship with Polaris Industries and Harley-Davidson.
Q2 2012 DEALER SURVEY
How many locations do you have?
What product segments do you offer? 90% 80%
4-5 locations
Exclusive HarleyDavidson dealer 8%
6 or more locations
1%
80% 70%
4%
60%
Exclusive Polaris dealer 10%
2-3 locations 12%
50% 40%
Not a Polaris or Harley-Davidson dealer 59%
78%
74%
35%
32%
30%
Multi-line Polaris dealer 23%
20%
1 location 83%
10% 0% Side-by-sides
Traditional ATVs
Snowmobiles
Motorcycles
Marine (PWC, etc.)
Please rate the following: Approximately how much revenue does your dealership generate in a typical year?
How would you characterize your calendar Q1 (January-March) business performance relative to plan?
Very strong
Somewhat strong
9%
80%
15%
10%
Somewhat weak 8%
18%
90%
More than $10 million
Average
100%
14%
24%
14% 24%
Less than $1 million 18%
33%
60% Above plan 31%
35%
$5-$10 million 20%
50%
37%
31% 23%
39%
40% 30%
$1-$3 million 28%
20% On plan 34%
29% 28%
26%
30% 19%
10% 9% 0%
2 • Powersports Business
13%
24%
70%
Below plan
$3-$5 million 19%
Very weak
Overall Business Conditions
3 • Powersports Business
9% New Unit Sales
15% Used Unit Sales
11% P&A Sales
5% F&I
Q2 2012 DEALER SURVEY
How would you characterize customer traffic in the last three months compared to the same period last year?
Q2 2012 DEALER SURVEY
How would you characterize customer buying interest in the last three months compared to the same period last year?
To what extent have your concerns about the following external risk factors changed over the past few months? 60%
57%
50%
Significantly worse 8%
Significantly better 12%
Significantly worse 8%
48% 44%
Significantly better 12%
35% 33%
Somewhat worse 18%
Somewhat worse 20%
35%
Somewhat better 36%
25%
25%
About the same
25%
Somewhat less concerned Significantly less concerned
20%
18%
17%
About the same 26%
12% 10%
8%
9%
8%
9%
5% 3%
5%
3%
1% 0%
How would you characterize your dealership’s profit margins now vs. a year ago?
Somewhat more concerned
27%
26%
Somewhat better 30%
Significantly more concerned
30%
30%
About the same 30%
42%
41% 40%
In general, to what extent has your business outlook changed compared to six months ago?
U.S. Political environment
High/rising gasoline prices
Financing costs/ availability
4% 2%
1%
0% Employment outlook Economic and/or political issues outside of the U.S.
Housing market
Where applicable, please provide your year-over-year sales growth (new products only, measured in units) for the first calendar quarter of 2012. Side-by-Sides 18%
Significantly worse
Significantly worse 7% Somewhat worse 12%
Significantly better
Significantly better 11%
11%
16%
16%
4%
15%
14%
13%
12%
Somewhat worse 16%
11%
10% 8%
Somewhat better
Somewhat better 35%
32% About the same 38%
About the same 34%
6%
6% 4%
5% 4%
4% 3%
2% 0%
4 • Powersports Business
-30% or worse
5 • Powersports Business
-20%
-10%
-5%
Flat
5%
10%
+20%
+30% or better
Q2 2012 DEALER SURVEY
How would you characterize your current inventory levels by line of business? Too heavy
About right
Too low
N/A
100% 90%
13% 22%
26% 13%
80% 70%
15%
33%
34%
40%
10%
60%
58%
65%
13% 10% 12%
50% 40%
55% 41%
54%
2% 44%
30%
43% 37%
20%
11%
5%
22% 28%
10%
19%
20%
10% 0%
Side-by-Sides
ATVs
Heavyweight
14%
12%
11%
8%
Sport Bikes
Off-road bikes
Scooters
PWC
Snowmobiles
Motorcycles
About the survey The Powersports Business joint second quarter dealer survey with RBC Capital Markets drew 214 responses from 47 different states and Canada.
Are you a powersports dealer? Do you want to participate in quarterly surveys by Powersports Business? Send an email to [email protected]
6 • Powersports Business
Q2 2012 DEALER SURVEY
Please describe your dealership’s relationship with Polaris Industries and Harley-Davidson.
Q2 2012 DEALER SURVEY
How many locations do you have?
What product segments do you offer? 90% 80%
4-5 locations
Exclusive HarleyDavidson dealer 8%
6 or more locations
1%
80% 70%
4%
60%
Exclusive Polaris dealer 10%
2-3 locations 12%
50% 40%
Not a Polaris or Harley-Davidson dealer 59%
78%
74%
35%
32%
30%
Multi-line Polaris dealer 23%
20%
1 location 83%
10% 0% Side-by-sides
Traditional ATVs
Snowmobiles
Motorcycles
Marine (PWC, etc.)
Please rate the following: Approximately how much revenue does your dealership generate in a typical year?
How would you characterize your calendar Q1 (January-March) business performance relative to plan?
Very strong
Somewhat strong
9%
80%
15%
10%
Somewhat weak 8%
18%
90%
More than $10 million
Average
100%
14%
24%
14% 24%
Less than $1 million 18%
33%
60% Above plan 31%
35%
$5-$10 million 20%
50%
37%
31% 23%
39%
40% 30%
$1-$3 million 28%
20% On plan 34%
29% 28%
26%
30% 19%
10% 9% 0%
2 • Powersports Business
13%
24%
70%
Below plan
$3-$5 million 19%
Very weak
Overall Business Conditions
3 • Powersports Business
9% New Unit Sales
15% Used Unit Sales
11% P&A Sales
5% F&I
Q2 2012 DEALER SURVEY
How would you characterize customer traffic in the last three months compared to the same period last year?
Q2 2012 DEALER SURVEY
How would you characterize customer buying interest in the last three months compared to the same period last year?
To what extent have your concerns about the following external risk factors changed over the past few months? 60%
57%
50%
Significantly worse 8%
Significantly better 12%
Significantly worse 8%
48% 44%
Significantly better 12%
35% 33%
Somewhat worse 18%
Somewhat worse 20%
35%
Somewhat better 36%
25%
25%
About the same
25%
Somewhat less concerned Significantly less concerned
20%
18%
17%
About the same 26%
12% 10%
8%
9%
8%
9%
5% 3%
5%
3%
1% 0%
How would you characterize your dealership’s profit margins now vs. a year ago?
Somewhat more concerned
27%
26%
Somewhat better 30%
Significantly more concerned
30%
30%
About the same 30%
42%
41% 40%
In general, to what extent has your business outlook changed compared to six months ago?
U.S. Political environment
High/rising gasoline prices
Financing costs/ availability
4% 2%
1%
0% Employment outlook Economic and/or political issues outside of the U.S.
Housing market
Where applicable, please provide your year-over-year sales growth (new products only, measured in units) for the first calendar quarter of 2012. Side-by-Sides 18%
Significantly worse
Significantly worse 7% Somewhat worse 12%
Significantly better
Significantly better 11%
11%
16%
16%
4%
15%
14%
13%
12%
Somewhat worse 16%
11%
10% 8%
Somewhat better
Somewhat better 35%
32% About the same 38%
About the same 34%
6%
6% 4%
5% 4%
4% 3%
2% 0%
4 • Powersports Business
-30% or worse
5 • Powersports Business
-20%
-10%
-5%
Flat
5%
10%
+20%
+30% or better
Q2 2012 DEALER SURVEY
How would you characterize your current inventory levels by line of business? Too heavy
About right
Too low
N/A
100% 90%
13% 22%
26% 13%
80% 70%
15%
33%
34%
40%
10%
60%
58%
65%
13% 10% 12%
50% 40%
55% 41%
54%
2% 44%
30%
43% 37%
20%
11%
5%
22% 28%
10%
19%
20%
10% 0%
Side-by-Sides
ATVs
Heavyweight
14%
12%
11%
8%
Sport Bikes
Off-road bikes
Scooters
PWC
Snowmobiles
Motorcycles
About the survey The Powersports Business joint second quarter dealer survey with RBC Capital Markets drew 214 responses from 47 different states and Canada.
Are you a powersports dealer? Do you want to participate in quarterly surveys by Powersports Business? Send an email to [email protected]
6 • Powersports Business
