PSB Q32013 Survey
Q3 2013 DEALER SURVEY [ In conjunction with RBC Capital Markets ]
Q3 2013 DEALER SURVEY
WHAT IS YOUR LOCATION? Answer
Response %
Alabama 1.4% Alaska 1.4% Arizona 2.0% Arkansas 1.4% California 4.1% Colorado 2.0% Connecticut 1.4% Delaware 0.7% Florida 2.0% Georgia 0.7% Idaho 0.7% Illinois 2.0%
Answer
Response %
Indiana 0.7% Iowa 1.4% Kansas 2.0% Kentucky 1.4% Louisiana 2.0% Maine 2.7% Maryland 2.0% Massachusetts 0.7% Michigan 2.0% Minnesota 6.8% Mississippi 2.0% Missouri 2.0%
Answer
Response %
Montana 1.4% Nebraska 2.0% Nevada 1.4% New Jersey 1.4% New Mexico 2.7% New York 3.4% North Carolina 2.7% Ohio 1.4% Oklahoma 0.7% Oregon 0.7% Pennsylvania 4.8% South Carolina 0.7%
Answer
Response %
South Dakota 2.0% Tennessee 2.0% Texas 7.5% Utah 2.0% Washington 2.7% West Virginia 1.4% Wisconsin 4.8% Wyoming 0.7% Alberta 1.4% Manitoba 0.7% New Brunswick 0.7% Ontario 5.4%
PLEASE INDICATE WHICH BRANDS YOUR DEALERSHIP CARRIES. Answer
Response %
Aprilia 4.8% Arctic Cat 11.6% Bad Boy 1.4% Bennche 2.7% Beta 1.4% BMW 4.8% Brammo 0.0% Brutus 4.1% Can-Am 21.1% CFMOTO 5.4% Champion Trikes 2.0% Cub Cadet 1.4%
2 • Powersports Business
Answer
Response %
Ducati 7.5% EBR 1.4% Eton 3.4% Genuine Scooter 6.1% Hammerhead 1.4% Harley-Davidson 10.9% Honda 27.2% Husaberg 2.0% Husqvarna 5.4% Hyosung 4.1% Indian 3.4% John Deere 2.7%
Answer
Response %
Joyner 0.7% Kawasaki 26.5% KTM 6.8% KYMCO 6.1% Landmaster 2.0% Moto Guzzi 6.1% Motus 2.0% Norton 0.7% Piaggio 10.2% Polaris 38.1% Royal Enfield 4.1% Sea-Doo 18.4%
Answer
Response %
Ski-Doo 12.2% Suzuki 26.5% SYM 3.4% Tomberlin 0.7% Triumph 10.9% Ural 3.4% Vespa 10.2% Victory 11.6% Yamaha 31.3% Zero 2.7%
Q3 2013 DEALER SURVEY
How many locations do you have?
HOW MANY LOCATIONS DO YOU HAVE? Approximately how much revenue does your dealership HOW generate in a typical year? APPROXIMATELY MUCH REVENUE DOES YOUR DEALERSHIP GENERATE IN A TYPICAL YEAR? 4-5 locations 4%
6 or more locations 2%
More than $10 million
2-3 locations 14%
22%
1 location 80%
Less than $1 million 16%
$1-$3 million
$5-$10 million
27%
18%
$3-$5 million 17%
What product segments do you offer?
WHAT PRODUCT SEGMENTS DO YOU OFFER?
90% 80%
80.0%
75.9% 72.4%
70% 60% 50%
39.3%
40%
35.2%
30% 20% 10% 0%
Side-by-sides
3 • Powersports Business
Traditional ATVs
Snowmobiles
Motorcycles
Marine (PWC, etc.)
Q3 2013 DEALER SURVEY
How would you characterize your calendar Q3 (July-
HOW WOULD YOU CHARACTERIZE YOUR CALENDAR Q3 (JULY-SEPT.) BUSINESS PERFORMANCE RELATIVE TO PLAN?
HOW WOULD YOU CHARACTERIZE CUSTOMER TRAFFIC IN THE LAST THREE MONTHS COMPARED TO THE SAME PERIOD LAST YEAR?
Sept.) business performance relative to plan?
Significantly worse 5% Significantly better 6%
Above plan 19% Somewhat worse 28%
Below plan 48%
Somewhat better 26%
On plan 33% About the same 35%
PLEASE RATE THE FOLLOWING: 100%
3%
6%
5%
1%
8%
17%
90% 80%
2%
24%
32%
23% 21%
37% 70% 34% 60% 50%
Very weak 29%
40%
46%
20%
49%
40%
Average
29%
29%
24%
Very strong 23%
10% 0%
Somewhat strong
35%
30% 20%
Somewhat weak
7%
8%
7%
6%
Overall Business Conditions
New Unit Sales
Used Unit Sales
P&A Sales
4 • Powersports Business
16% 13% Service Department
6% F&I
Q3 2013 DEALER SURVEY
HOW WOULD YOU CHARACTERIZE CUSTOMER BUYING INTEREST IN THE LAST THREE MONTHS COMPARED TO THE SAME PERIOD LAST YEAR?
ng interest in the last three months compared to the same period last year?
HOW WOULD YOU CHARACTERIZE YOUR DEALERSHIP’S PROFIT MARGINS NOW VS. A YEAR AGO? Significantly worse 3%
Significantly worse 3%
Significantly better 4% Signnificantly Significantly better 8%
Somewhat worse 30%
Somewhat better 32%
About ut the ame same 27%
Significantly better 5%
Somewhat worse 24%
Somewhat better 23%
About the same 45%
5 • Powersports Business
Somewhat better 23%
About the same 41%
IN GENERAL, TO WHAT EXTENT HAS YOUR BUSINESS OUTLOOK CHANGED COMPARED TO SIX MONTHS AGO? Significantly worse 3%
Somewhat worse 29%
Are you a powersports dealer? Do you want to participate in quarterly surveys by Powersports Business? Send an email to [email protected]
Q3 2013 DEALER SURVEY
TO WHAT EXTENT HAVE YOUR CONCERNS ABOUT THE FOLLOWING EXTERNAL RISK FACTORS CHANGED OVER THE PAST FEW MONTHS? 100%
1%
1% 8%
11% 90%
20%
18%
6%
27%
80% 35%
70% 60%
45%
Significantly less concerned
37% 61%
Somewhat less concerned
52% 50% 57%
About the same
40%
39%
30% 20%
Somewhat more concerned
33% 44%
14%
10% 0%
al ent itic pol ironm . S v U. en
14%
Significantly more concerned
20% 14%
17%
16%
8%
2% / ty t ng es s i /or ues .S. t s ent k k i s re ym outloo co labili and al iss the U h/r e pric ma o l g g c i i i g p n c i i f H olin n Em ava usi nom polit ide o anc Ho s gas Fin Eco out
WHERE APPLICABLE, PLEASE PROVIDE YOUR YEAR-OVER-YEAR SALES GROWTH (NEW PRODUCTS ONLY, MEASURED IN UNITS) FOR THE THIRD CALENDAR QUARTER (JULY-SEPT.) OF 2013. +30% or better 100% 90% 80%
2%
8%
4% 3% 7%
17%
17%
5%
+20% 4% 12%
Flat
-5%
-10% 6% 10%
27%
16%
34%
26%
-30% or worse 11%
11%
8%
7%
14%
15% 8%
19%
7%
12%
20% 11% 4% Side-by-Sides
6 • Powersports Business
14% 2% 4% ATVs
8% 6% 2% Heavyweight Motorcycles
13%
40%
20%
17%
11%
22% 41%
25%
40%
-20%
8%
15%
50%
0%
12%
23%
60%
10%
+5%
7%
70%
30%
+10%
17% 10% 6% 3% Sport bikes
10% 6% 4% 1% Off-road bikes
10% 6% 1% 1% Scooters
9% 4% PWC
Q3 2013 DEALER SURVEY
WHERE APPLICABLE, WHAT TYPE OF GROWTH ARE YOU EXPECTING BY LINE OF BUSINESS (NEW PRODUCTS ONLY, MEASURED IN UNITS) OVER THE NEXT 12 MONTHS? 100%
1% 1% 1%
90%
4% 6%
24%
1% 3% 7%
2% 6%
3%
7%
10%
5%
80%
4% 2% 4%
9% 9%
6%
32%
39%
25% 39%
25%
46%
40%
27% 34%
-20% -10%
11%
0%
3% Side-by-Sides
-5%
24%
Flat +5%
20% 20%
14%
19%
20% 23%
10%
-30% or worse
47%
37%
50%
30%
2% 2% 8%
10%
70% 60%
8%
28%
23%
+20%
22%
18%
2% 6% 2% ATVs Heavyweight Motorcycles
+10% +30% or better
20% 12%
10%
Sport bikes Off-road bikes
8%
12%
4% Scooters
3% PWC
Snowmobiles
HOW WOULD YOU CHARACTERIZE YOUR CURRENT INVENTORY LEVELS BY LINE OF BUSINESS? 100% 9% 90%
9%
5%
5%
8%
2% 12%
16%
80% 38%
50%
42%
70%
60%
55%
49%
60%
50%
64%
74%
Too low About right Too heavy
40%
30%
57% 49%
48%
20%
10%
35% 20%
39%
37%
17%
0% Side-by-sides
7 • Powersports Business
ATVs
Heavyweight Motorcycles
Sport Bikes
Off-road bikes
Scooters
PWC
Snowmobiles
Q3 2013 DEALER SURVEY
Please rank your top 3 selling side-by-side brands in Q3 2013. Select 3 only.
PLEASE RANK YOUR TOP 3 SELLING SIDE-BY-SIDE BRANDS IN Q3 2013. SELECT 3 ONLY. No. 1 seller
No. 2 seller
No. 3 seller
45% 39%
40% 35%
30%
30% 25%
19%
20% 15%
12% 10%
10%
9%
9%
6%
6% 4% 4%
5%
4% 2%
1%
1%
11%
10%
8%
2% 2%
1%
6%
6%
5% 2%
6%
4% 4%
3%
2%
2%
2%
3%
0%
0%
6%
6%
4% 0%
0% Arctic Cat Prowler
Arctic Cat Wildcat
Can-Am Commander
Can-Am Maverick
Honda Big Red
Honda Pioneer
John Deere Gator
Kawasaki Mule
Kawasaki Teryx
Polaris Ranger
Polaris RZR
Yamaha Rhino
Yamaha Viking
Where applicable, please provide your approximate year-over-year sales growth (in units sold) for calendar Q3 (July-Sept.).
WHERE APPLICABLE, PLEASE PROVIDE YOUR APPROXIMATE YEAR-OVER-YEAR SIDE-BY-SIDE SALES GROWTH (IN UNITS SOLD) FOR CALENDAR Q3 (JULY-SEPT.). +30% or better 100%
4%
8%
90% 80%
8%
17%
4%
+10%
+5%
27%
Flat
8%
-5%
-10% 7%
8% 15%
11%
8%
+20%
20% 19%
3% 3%
15%
25%
50% 40%
33%
46%
12%
8%
20% 10% 0%
8%
8%
8%
8%
Arctic Cat Prowler
Arctic Cat Wildcat
8%
7%
19% 33%
40%
14% 30%
7%
33%
27%
30%
38% 7% 3%
13% 12% 34%
31% 20%
20%
12% 3%
Can-Am Maverick
3% 3%
14%
4%
4%
11%
8 • Powersports Business
10%
40%
19%
Can-Am Commander
4%
24% 15%
15%
6%
3%
50%
33%
30%
10%
23%
23% 31%
2% 10%
28%
20%
60%
-30% or worse
13%
19%
70%
-20%
Honda Big Red Honda Pioneer
John Deere Gator
Kawasaki Mule Kawasaki Teryx
16%
6%
Polaris Ranger
15% 4%
Polaris RZR
10%
23%
7%
Yamaha Rhino
Yamaha Viking
Q3 2013 DEALER SURVEY
Where applicable, what type of growth are you expecting by brand over the next 12 months?
WHERE APPLICABLE, WHAT TYPE OF GROWTH ARE YOU EXPECTING BY BRAND OVER THE NEXT 12 MONTHS? +30% or better 100% 90%
7%
7%
8%
19%
14% 33%
70% 60%
Flat
-5%
-10% 3%
3% 3%
6%
35%
Arctic Cat Wildcat
3% 3%
6% 6%
19%
17% 11%
38% 38%
56%
40%
33%
50%
25%
26%
14%
25%
26%
22% 17%
21%
52%
25%
17%
23% 15%
7% 4%
7%
2%
26%
40%
13%
2% 15%
39%
14%
Arctic Cat Prowler
-30% or worse
32% 22%
21%
-20%
13%
17%
20%
0%
+5%
3%
13%
29%
40%
10%
37% 27%
50%
30%
+10%
13%
80% 7%
+20%
4%
Can-Am Commander
Can-Am Maverick
6%
13%
6% Honda Big Red
20%
17%
19% 6%
Honda Pioneer
John Deere Gator
Kawasaki Mule
Kawasaki Teryx
4% Polaris Ranger
8% 6% Polaris RZR
6% 6% Yamaha Rhino
11% Yamaha Viking
Please rate the quality of the 2014 product lineup relative to competitor products.
PLEASE RATE THE QUALITY OF THE 2014 PRODUCT LINEUP RELATIVE TO COMPETITOR PRODUCTS. Significantly better than expected 100% 90% 80% 70%
18%
6% 4%
14% 9%
2% 19%
16%
Somewhat worse than expected 6% 8%
4% 4%
11%
2% 3%
38%
52% 73%
22%
20% 5%
26%
5% 2%
9%
11%
13%
Arctic Cat Prowler
Arctic Cat Wildcat
Can-Am Commander
Can-Am Maverick
9 • Powersports Business
12%
8%
27%
16%
20%
45% 65%
38%
28% 9% 2% Honda Big Red
3% 3%
41%
65%
54%
61%
Significantly worse than expected
57%
44%
63%
30%
0%
9%
About as expected
26% 57%
50%
10%
4% 6%
14%
60%
40%
Somewhat better than expected
28% 6%
19%
7%
8%
8%
6%
Honda Pioneer
John Deere Gator
Kawasaki Mule
Kawasaki Teryx
Polaris Ranger
18%
27%
Polaris RZR
6%
8%
Yamaha Rhino
Yamaha Viking
Q3 2013 DEALER SURVEY
Please rank your top 3 selling ATV brands in Q3 2013. Select 3 only.
PLEASE RANK YOUR TOP 3 SELLING ATV BRANDS IN Q3 2013. No. 1 seller
No. 2 seller
No. 3 seller
50%
46%
45% 40% 35% 30% 25% 20% 15%
12%
10% 5%
5% 5% 1% 2%
3% 3%
0% Arctic Cat Sport (all models)
8% 8%
7%
Arctic Cat Utility (all models)
0% 0% Can-Am DS
5%
8%
7%
Can-Am Renegade
7%
3%
0% Can-Am Outlander
12% 9%
11%
Honda Four Trax
Honda TRX
5% 6%
Kawasaki Brute Force
14% 13%
10%
10% 6%
5%
2%
0% 0%
0% 1%
Kawasaki KFX
Kawasaki Prairie
2% Polaris Sportsman
9%
7%
5% 2% 1% 0% Suzuki KingQuad
3%
Suzuki Ozark
0%
2% 3%
Suzuki Quadsport
2% Yamaha Grizzly
4% 5% 0%
Yamaha Raptor
3%
Yamaha YFZ
WHERE APPLICABLE, PLEASE PROVIDE YOUR APPROXIMATE YEAR-OVER-YEAR ATV SALES GROWTH (IN UNITS SOLD) FOR CALENDAR Q3 (JULY-SEPT.). Where applicable, please provide your approximate year-over-year sales growth (in units sold) for calendar Q3 (July-Sept.).
+30% or better 100% 90% 80% 70% 60%
6% 20% 7% 7% 7%
50% 40%
19%
4%
4% 4%
11%
12%
37%
0%
9% 3% 3%
+5% 6% 12%
52%
7% 7% Arctic Cat Sport (all models)
Arctic Cat Utility (all models)
-5%
11% 7% 4%
-10% 4% 4% 4%
-20%
-30% or worse
4% 7%
19%
17%
11%
37%
59% 15%
4% 4% 4% Can-Am DS
4% 4% Can-Am Outlander
10 • Powersports Business
4% 7% 4% Can-Am Renegade
18% 4% 18%
8% 4%
5% 8% 5%
15%
21%
11%
50%
38%
47%
8%
8%
8%
11%
8%
5%
8% 6%
46% 47%
64%
15%
3% 5%
50%
26% 6% 6% 6% 6%
Flat
44%
30%
10%
+10%
15%
6%
47%
20%
3% 3% 3%
15%
4%
44%
4% 7%
+20%
26%
10% 3% Honda FourTrax
61%
16% 19% Honda TRX
19%
19% 9% 3% 3% 6% Kawasaki Brute Force
4% 4% Kawasaki KFX
9% 9%
6%
Kawasaki Prairie
Polaris Sportsman
46% 11%
4% 4% 4% 4% Suzuki Suzuki Ozark Suzuki KingQuad Quadsport 8% 3% 5%
4% 4% 7%
13%
8%
10%
11%
Yamaha Grizzly
Yamaha Raptor
47%
11% 11% Yamaha YFZ
Q3 2013 DEALER SURVEY
Where applicable, what type of growth are you expecting by brand over the next 12 months?
WHERE APPLICABLE, WHAT TYPE OF GROWTH ARE YOU EXPECTING BY BRAND OVER THE NEXT 12 MONTHS? +30% or better 100% 90% 80% 70% 60%
20% 7%
6% 6%
7%
8% 8% 4%
4% 11%
32%
12%
6% 3%
+20%
+10%
3% 3% 3% 6%
-5%
-10% 10%
15%
3%
14%
11% 39%
30%
19% 7%
6%
Arctic Cat Sport (all models)
Arctic Cat Utility (all models)
7% 7%
18%
15%
4% 7%
33%
30%
52%
18%
13%
14% 8% 4% 4% Can-Am DS
19%
11%
4% 7%
Can-Am Outlander
Can-Am Renegade
18% 6%
6%
Honda Four Honda TRX Trax
15%
15%
10%
3% Kawasaki Brute Force
4% Kawasaki KFX
5% Kawasaki Prairie
8%
8%
7%
11%
5% 3%
16%
16%
56%
32%
54%
43%
29% 26%
26%
2% 10%
33%
43% 18%
7%
3% 3% 3% 6%
32% 36%
52%
47%
-30% or worse
2% 2%
14%
45%
56%
-20%
5%
50%
20%
0%
Flat 4%
15%
30%
10%
+5%
36%
7%
50% 40%
13%
4% 4%
4% 4% Polaris Sportsman
21% 6% 6% Suzuki KingQuad
22% 7% 4% 4% Suzuki Ozark
4% 4% 7% 4% Suzuki Quadsport
14%
16%
5%
5% 5%
Yamaha Grizzly
Yamaha Raptor
3% 5% Yamaha YFZ
PLEASE RATE THE QUALITY OF THE 2014 PRODUCT LINEUP RELATIVE TO COMPETITOR PRODUCTS. Please rate the quality of the 2014 product lineup relative to competitor products.
Significantly better than expected 100% 90% 80%
15%
18%
13%
4%
Somewhat better than expected 6% 6%
12%
4%
7%
9%
About as expected 4%
12%
10%
Somewhat worse than expected 4% 9%
6%
6%
6%
5%
5%
11%
8%
6%
9%
8%
63%
64%
62%
19%
17%
18%
42% 56%
60% 50%
51%
69%
68%
80%
72%
71% 83%
81%
78%
58%
82%
62% 36%
30% 21%
22%
8% 4%
12%
12%
Can-Am DS
Can-Am Outlander
Can-Am Renegade
20%
16%
10% 0%
2% 7%
18%
70%
40%
5% 5%
Significantly worse than expected
3% 3% Arctic Cat Sport (all models)
10% 3% Arctic Cat Utility (all models)
11 • Powersports Business
7% Honda Four Trax
20% 4% Honda TRX
11% 14% 2% Kawasaki Brute Force
6%
6%
Kawasaki KFX
Kawasaki Prairie
12% Polaris Sportsman
9%
2% 4%
2% 2%
5%
5%
7%
Suzuki KingQuad
Suzuki Ozark
Suzuki Quadsport
Yamaha Grizzly
Yamaha Raptor
Yamaha YFZ
Q3 2013 DEALER SURVEY
Please rank your top 3 performing motorcycle brands in Q3 2013. Select 3 only.
PLEASE RANK YOUR TOP 3 PERFORMING MOTORCYCLE BRANDS IN Q3 2013. No. 1 seller
No. 2 seller
No. 3 seller
25% 21% 20%
21%
18%
17%
16%
15% 12% 12% 10% 8%
11% 11%
10%
9%
2%
4% 3%
2% 2%
8%
7%
5% 5%
10%
2%
2% 0%
0% Can-Am Spyder
Harley-Davidson
Honda
Indian
Kawasaki
Suzuki
Victory
Yamaha
the quality ARE of the 2014 lineup relativeBY to competitor WHERE APPLICABLE, WHAT TYPEPlease OF rate GROWTH YOUproduct EXPECTING BRANDproducts. OVER THE NEXT 12 MONTHS?
Significantly better than expected
Somewhat better than expected
Somewhat worse than expected 100% 90%
2%
10%
11%
2% 9%
5%
9%
About as expected
Significantly worse than expected
2% 4%
4% 4%
3% 8%
6%
6% 9%
80% 70% 60%
40%
51%
56%
53%
50% 40% 30%
70%
57% 63%
14% 19%
22%
20% 10%
80%
19%
24%
31% 17%
14% 11%
13%
12% 12%
Honda
Indian
2% Kawasaki
0% Can-Am Spyder
Harley-Davidson
12 • Powersports Business
17%
8%
8%
Suzuki
Victory
6% Yamaha
Where applicable, please provide your approximate year-over-year sales growth for calendar Q3 (July-Sept.).
Q3 2013 DEALER SURVEY
WHERE APPLICABLE, PLEASE PROVIDE YOUR APPROXIMATE YEAR-OVER-YEAR SALES GROWTH FOR CALENDAR Q3 (JULY-SEPT.).
Harley-Davidson
Indian
Honda
+20%
+30% or better
+10%
Flat
+5%
-5%
39% 5%
3% 3% 6%
0%
5%
6% 3%
12%
12% 15%
21%
11% 5%
10% 3%
Victory
Suzuki -10%
16%
16%
17%
13%
Kawasaki
3%
0% 0% 0%
3% 0% 7%
13% 3% 3%
0% 0% 0%
0%
3% 3% 0%
0% 3%
6%
0%
Can-Am Spyder
0%
6% 0%
0%
21%
32% 29% 19%
20%
20%
20% 20% 20%
20%
20% 13%
19%
13%
15%
Where applicable, what type of growth are you expecting by brand over the next 12 months? 5%
10%
0% 0%
20%
10% 15% 15% 10%
30%
19%
30%
40%
37%
38%
43%
50%
Yamaha
-30% or worse
-20%
67%
PLEASE RATE THE QUALITY OF THE 2014 PRODUCT LINEUP RELATIVE TO COMPETITOR PRODUCTS.
70%
+30% or better
+20%
+5%
+10%
Flat
-10%
-5%
-30% or worse
-20%
Indian
Kawasaki
Suzuki
31% 36% 8%
13%
3% 3% 3%
5% Victory
0%
0% 0% 0% 0%
0%
3% 3% 0% 5%
3% 5%
3% 0% 0% 0%
0% 0%
0% 0% 0% 0%
10% Honda
0% 0%
0% 3% 0% 0%
6% 0%
0% 0% 0% Harley-Davidson
15%
22%
22%
30%
31%
38%
39% 28% 17%
17%
11%
6% Can-Am Spyder
0%
0% 0% 0% 0%
0%
4%
10%
13% 13%
20%
17%
22%
30%
23%
28%
40%
34% 34%
39%
50%
45%
48%
60%
Yamaha
ABOUT THE SURVEY The Powersports Business joint third quarter 2013 dealer survey with RBC Capital Markets drew 147 responses from 44 different states and Canada.
13 • Powersports Business
Q3 2013 DEALER SURVEY
WHAT IS YOUR LOCATION? Answer
Response %
Alabama 1.4% Alaska 1.4% Arizona 2.0% Arkansas 1.4% California 4.1% Colorado 2.0% Connecticut 1.4% Delaware 0.7% Florida 2.0% Georgia 0.7% Idaho 0.7% Illinois 2.0%
Answer
Response %
Indiana 0.7% Iowa 1.4% Kansas 2.0% Kentucky 1.4% Louisiana 2.0% Maine 2.7% Maryland 2.0% Massachusetts 0.7% Michigan 2.0% Minnesota 6.8% Mississippi 2.0% Missouri 2.0%
Answer
Response %
Montana 1.4% Nebraska 2.0% Nevada 1.4% New Jersey 1.4% New Mexico 2.7% New York 3.4% North Carolina 2.7% Ohio 1.4% Oklahoma 0.7% Oregon 0.7% Pennsylvania 4.8% South Carolina 0.7%
Answer
Response %
South Dakota 2.0% Tennessee 2.0% Texas 7.5% Utah 2.0% Washington 2.7% West Virginia 1.4% Wisconsin 4.8% Wyoming 0.7% Alberta 1.4% Manitoba 0.7% New Brunswick 0.7% Ontario 5.4%
PLEASE INDICATE WHICH BRANDS YOUR DEALERSHIP CARRIES. Answer
Response %
Aprilia 4.8% Arctic Cat 11.6% Bad Boy 1.4% Bennche 2.7% Beta 1.4% BMW 4.8% Brammo 0.0% Brutus 4.1% Can-Am 21.1% CFMOTO 5.4% Champion Trikes 2.0% Cub Cadet 1.4%
2 • Powersports Business
Answer
Response %
Ducati 7.5% EBR 1.4% Eton 3.4% Genuine Scooter 6.1% Hammerhead 1.4% Harley-Davidson 10.9% Honda 27.2% Husaberg 2.0% Husqvarna 5.4% Hyosung 4.1% Indian 3.4% John Deere 2.7%
Answer
Response %
Joyner 0.7% Kawasaki 26.5% KTM 6.8% KYMCO 6.1% Landmaster 2.0% Moto Guzzi 6.1% Motus 2.0% Norton 0.7% Piaggio 10.2% Polaris 38.1% Royal Enfield 4.1% Sea-Doo 18.4%
Answer
Response %
Ski-Doo 12.2% Suzuki 26.5% SYM 3.4% Tomberlin 0.7% Triumph 10.9% Ural 3.4% Vespa 10.2% Victory 11.6% Yamaha 31.3% Zero 2.7%
Q3 2013 DEALER SURVEY
How many locations do you have?
HOW MANY LOCATIONS DO YOU HAVE? Approximately how much revenue does your dealership HOW generate in a typical year? APPROXIMATELY MUCH REVENUE DOES YOUR DEALERSHIP GENERATE IN A TYPICAL YEAR? 4-5 locations 4%
6 or more locations 2%
More than $10 million
2-3 locations 14%
22%
1 location 80%
Less than $1 million 16%
$1-$3 million
$5-$10 million
27%
18%
$3-$5 million 17%
What product segments do you offer?
WHAT PRODUCT SEGMENTS DO YOU OFFER?
90% 80%
80.0%
75.9% 72.4%
70% 60% 50%
39.3%
40%
35.2%
30% 20% 10% 0%
Side-by-sides
3 • Powersports Business
Traditional ATVs
Snowmobiles
Motorcycles
Marine (PWC, etc.)
Q3 2013 DEALER SURVEY
How would you characterize your calendar Q3 (July-
HOW WOULD YOU CHARACTERIZE YOUR CALENDAR Q3 (JULY-SEPT.) BUSINESS PERFORMANCE RELATIVE TO PLAN?
HOW WOULD YOU CHARACTERIZE CUSTOMER TRAFFIC IN THE LAST THREE MONTHS COMPARED TO THE SAME PERIOD LAST YEAR?
Sept.) business performance relative to plan?
Significantly worse 5% Significantly better 6%
Above plan 19% Somewhat worse 28%
Below plan 48%
Somewhat better 26%
On plan 33% About the same 35%
PLEASE RATE THE FOLLOWING: 100%
3%
6%
5%
1%
8%
17%
90% 80%
2%
24%
32%
23% 21%
37% 70% 34% 60% 50%
Very weak 29%
40%
46%
20%
49%
40%
Average
29%
29%
24%
Very strong 23%
10% 0%
Somewhat strong
35%
30% 20%
Somewhat weak
7%
8%
7%
6%
Overall Business Conditions
New Unit Sales
Used Unit Sales
P&A Sales
4 • Powersports Business
16% 13% Service Department
6% F&I
Q3 2013 DEALER SURVEY
HOW WOULD YOU CHARACTERIZE CUSTOMER BUYING INTEREST IN THE LAST THREE MONTHS COMPARED TO THE SAME PERIOD LAST YEAR?
ng interest in the last three months compared to the same period last year?
HOW WOULD YOU CHARACTERIZE YOUR DEALERSHIP’S PROFIT MARGINS NOW VS. A YEAR AGO? Significantly worse 3%
Significantly worse 3%
Significantly better 4% Signnificantly Significantly better 8%
Somewhat worse 30%
Somewhat better 32%
About ut the ame same 27%
Significantly better 5%
Somewhat worse 24%
Somewhat better 23%
About the same 45%
5 • Powersports Business
Somewhat better 23%
About the same 41%
IN GENERAL, TO WHAT EXTENT HAS YOUR BUSINESS OUTLOOK CHANGED COMPARED TO SIX MONTHS AGO? Significantly worse 3%
Somewhat worse 29%
Are you a powersports dealer? Do you want to participate in quarterly surveys by Powersports Business? Send an email to [email protected]
Q3 2013 DEALER SURVEY
TO WHAT EXTENT HAVE YOUR CONCERNS ABOUT THE FOLLOWING EXTERNAL RISK FACTORS CHANGED OVER THE PAST FEW MONTHS? 100%
1%
1% 8%
11% 90%
20%
18%
6%
27%
80% 35%
70% 60%
45%
Significantly less concerned
37% 61%
Somewhat less concerned
52% 50% 57%
About the same
40%
39%
30% 20%
Somewhat more concerned
33% 44%
14%
10% 0%
al ent itic pol ironm . S v U. en
14%
Significantly more concerned
20% 14%
17%
16%
8%
2% / ty t ng es s i /or ues .S. t s ent k k i s re ym outloo co labili and al iss the U h/r e pric ma o l g g c i i i g p n c i i f H olin n Em ava usi nom polit ide o anc Ho s gas Fin Eco out
WHERE APPLICABLE, PLEASE PROVIDE YOUR YEAR-OVER-YEAR SALES GROWTH (NEW PRODUCTS ONLY, MEASURED IN UNITS) FOR THE THIRD CALENDAR QUARTER (JULY-SEPT.) OF 2013. +30% or better 100% 90% 80%
2%
8%
4% 3% 7%
17%
17%
5%
+20% 4% 12%
Flat
-5%
-10% 6% 10%
27%
16%
34%
26%
-30% or worse 11%
11%
8%
7%
14%
15% 8%
19%
7%
12%
20% 11% 4% Side-by-Sides
6 • Powersports Business
14% 2% 4% ATVs
8% 6% 2% Heavyweight Motorcycles
13%
40%
20%
17%
11%
22% 41%
25%
40%
-20%
8%
15%
50%
0%
12%
23%
60%
10%
+5%
7%
70%
30%
+10%
17% 10% 6% 3% Sport bikes
10% 6% 4% 1% Off-road bikes
10% 6% 1% 1% Scooters
9% 4% PWC
Q3 2013 DEALER SURVEY
WHERE APPLICABLE, WHAT TYPE OF GROWTH ARE YOU EXPECTING BY LINE OF BUSINESS (NEW PRODUCTS ONLY, MEASURED IN UNITS) OVER THE NEXT 12 MONTHS? 100%
1% 1% 1%
90%
4% 6%
24%
1% 3% 7%
2% 6%
3%
7%
10%
5%
80%
4% 2% 4%
9% 9%
6%
32%
39%
25% 39%
25%
46%
40%
27% 34%
-20% -10%
11%
0%
3% Side-by-Sides
-5%
24%
Flat +5%
20% 20%
14%
19%
20% 23%
10%
-30% or worse
47%
37%
50%
30%
2% 2% 8%
10%
70% 60%
8%
28%
23%
+20%
22%
18%
2% 6% 2% ATVs Heavyweight Motorcycles
+10% +30% or better
20% 12%
10%
Sport bikes Off-road bikes
8%
12%
4% Scooters
3% PWC
Snowmobiles
HOW WOULD YOU CHARACTERIZE YOUR CURRENT INVENTORY LEVELS BY LINE OF BUSINESS? 100% 9% 90%
9%
5%
5%
8%
2% 12%
16%
80% 38%
50%
42%
70%
60%
55%
49%
60%
50%
64%
74%
Too low About right Too heavy
40%
30%
57% 49%
48%
20%
10%
35% 20%
39%
37%
17%
0% Side-by-sides
7 • Powersports Business
ATVs
Heavyweight Motorcycles
Sport Bikes
Off-road bikes
Scooters
PWC
Snowmobiles
Q3 2013 DEALER SURVEY
Please rank your top 3 selling side-by-side brands in Q3 2013. Select 3 only.
PLEASE RANK YOUR TOP 3 SELLING SIDE-BY-SIDE BRANDS IN Q3 2013. SELECT 3 ONLY. No. 1 seller
No. 2 seller
No. 3 seller
45% 39%
40% 35%
30%
30% 25%
19%
20% 15%
12% 10%
10%
9%
9%
6%
6% 4% 4%
5%
4% 2%
1%
1%
11%
10%
8%
2% 2%
1%
6%
6%
5% 2%
6%
4% 4%
3%
2%
2%
2%
3%
0%
0%
6%
6%
4% 0%
0% Arctic Cat Prowler
Arctic Cat Wildcat
Can-Am Commander
Can-Am Maverick
Honda Big Red
Honda Pioneer
John Deere Gator
Kawasaki Mule
Kawasaki Teryx
Polaris Ranger
Polaris RZR
Yamaha Rhino
Yamaha Viking
Where applicable, please provide your approximate year-over-year sales growth (in units sold) for calendar Q3 (July-Sept.).
WHERE APPLICABLE, PLEASE PROVIDE YOUR APPROXIMATE YEAR-OVER-YEAR SIDE-BY-SIDE SALES GROWTH (IN UNITS SOLD) FOR CALENDAR Q3 (JULY-SEPT.). +30% or better 100%
4%
8%
90% 80%
8%
17%
4%
+10%
+5%
27%
Flat
8%
-5%
-10% 7%
8% 15%
11%
8%
+20%
20% 19%
3% 3%
15%
25%
50% 40%
33%
46%
12%
8%
20% 10% 0%
8%
8%
8%
8%
Arctic Cat Prowler
Arctic Cat Wildcat
8%
7%
19% 33%
40%
14% 30%
7%
33%
27%
30%
38% 7% 3%
13% 12% 34%
31% 20%
20%
12% 3%
Can-Am Maverick
3% 3%
14%
4%
4%
11%
8 • Powersports Business
10%
40%
19%
Can-Am Commander
4%
24% 15%
15%
6%
3%
50%
33%
30%
10%
23%
23% 31%
2% 10%
28%
20%
60%
-30% or worse
13%
19%
70%
-20%
Honda Big Red Honda Pioneer
John Deere Gator
Kawasaki Mule Kawasaki Teryx
16%
6%
Polaris Ranger
15% 4%
Polaris RZR
10%
23%
7%
Yamaha Rhino
Yamaha Viking
Q3 2013 DEALER SURVEY
Where applicable, what type of growth are you expecting by brand over the next 12 months?
WHERE APPLICABLE, WHAT TYPE OF GROWTH ARE YOU EXPECTING BY BRAND OVER THE NEXT 12 MONTHS? +30% or better 100% 90%
7%
7%
8%
19%
14% 33%
70% 60%
Flat
-5%
-10% 3%
3% 3%
6%
35%
Arctic Cat Wildcat
3% 3%
6% 6%
19%
17% 11%
38% 38%
56%
40%
33%
50%
25%
26%
14%
25%
26%
22% 17%
21%
52%
25%
17%
23% 15%
7% 4%
7%
2%
26%
40%
13%
2% 15%
39%
14%
Arctic Cat Prowler
-30% or worse
32% 22%
21%
-20%
13%
17%
20%
0%
+5%
3%
13%
29%
40%
10%
37% 27%
50%
30%
+10%
13%
80% 7%
+20%
4%
Can-Am Commander
Can-Am Maverick
6%
13%
6% Honda Big Red
20%
17%
19% 6%
Honda Pioneer
John Deere Gator
Kawasaki Mule
Kawasaki Teryx
4% Polaris Ranger
8% 6% Polaris RZR
6% 6% Yamaha Rhino
11% Yamaha Viking
Please rate the quality of the 2014 product lineup relative to competitor products.
PLEASE RATE THE QUALITY OF THE 2014 PRODUCT LINEUP RELATIVE TO COMPETITOR PRODUCTS. Significantly better than expected 100% 90% 80% 70%
18%
6% 4%
14% 9%
2% 19%
16%
Somewhat worse than expected 6% 8%
4% 4%
11%
2% 3%
38%
52% 73%
22%
20% 5%
26%
5% 2%
9%
11%
13%
Arctic Cat Prowler
Arctic Cat Wildcat
Can-Am Commander
Can-Am Maverick
9 • Powersports Business
12%
8%
27%
16%
20%
45% 65%
38%
28% 9% 2% Honda Big Red
3% 3%
41%
65%
54%
61%
Significantly worse than expected
57%
44%
63%
30%
0%
9%
About as expected
26% 57%
50%
10%
4% 6%
14%
60%
40%
Somewhat better than expected
28% 6%
19%
7%
8%
8%
6%
Honda Pioneer
John Deere Gator
Kawasaki Mule
Kawasaki Teryx
Polaris Ranger
18%
27%
Polaris RZR
6%
8%
Yamaha Rhino
Yamaha Viking
Q3 2013 DEALER SURVEY
Please rank your top 3 selling ATV brands in Q3 2013. Select 3 only.
PLEASE RANK YOUR TOP 3 SELLING ATV BRANDS IN Q3 2013. No. 1 seller
No. 2 seller
No. 3 seller
50%
46%
45% 40% 35% 30% 25% 20% 15%
12%
10% 5%
5% 5% 1% 2%
3% 3%
0% Arctic Cat Sport (all models)
8% 8%
7%
Arctic Cat Utility (all models)
0% 0% Can-Am DS
5%
8%
7%
Can-Am Renegade
7%
3%
0% Can-Am Outlander
12% 9%
11%
Honda Four Trax
Honda TRX
5% 6%
Kawasaki Brute Force
14% 13%
10%
10% 6%
5%
2%
0% 0%
0% 1%
Kawasaki KFX
Kawasaki Prairie
2% Polaris Sportsman
9%
7%
5% 2% 1% 0% Suzuki KingQuad
3%
Suzuki Ozark
0%
2% 3%
Suzuki Quadsport
2% Yamaha Grizzly
4% 5% 0%
Yamaha Raptor
3%
Yamaha YFZ
WHERE APPLICABLE, PLEASE PROVIDE YOUR APPROXIMATE YEAR-OVER-YEAR ATV SALES GROWTH (IN UNITS SOLD) FOR CALENDAR Q3 (JULY-SEPT.). Where applicable, please provide your approximate year-over-year sales growth (in units sold) for calendar Q3 (July-Sept.).
+30% or better 100% 90% 80% 70% 60%
6% 20% 7% 7% 7%
50% 40%
19%
4%
4% 4%
11%
12%
37%
0%
9% 3% 3%
+5% 6% 12%
52%
7% 7% Arctic Cat Sport (all models)
Arctic Cat Utility (all models)
-5%
11% 7% 4%
-10% 4% 4% 4%
-20%
-30% or worse
4% 7%
19%
17%
11%
37%
59% 15%
4% 4% 4% Can-Am DS
4% 4% Can-Am Outlander
10 • Powersports Business
4% 7% 4% Can-Am Renegade
18% 4% 18%
8% 4%
5% 8% 5%
15%
21%
11%
50%
38%
47%
8%
8%
8%
11%
8%
5%
8% 6%
46% 47%
64%
15%
3% 5%
50%
26% 6% 6% 6% 6%
Flat
44%
30%
10%
+10%
15%
6%
47%
20%
3% 3% 3%
15%
4%
44%
4% 7%
+20%
26%
10% 3% Honda FourTrax
61%
16% 19% Honda TRX
19%
19% 9% 3% 3% 6% Kawasaki Brute Force
4% 4% Kawasaki KFX
9% 9%
6%
Kawasaki Prairie
Polaris Sportsman
46% 11%
4% 4% 4% 4% Suzuki Suzuki Ozark Suzuki KingQuad Quadsport 8% 3% 5%
4% 4% 7%
13%
8%
10%
11%
Yamaha Grizzly
Yamaha Raptor
47%
11% 11% Yamaha YFZ
Q3 2013 DEALER SURVEY
Where applicable, what type of growth are you expecting by brand over the next 12 months?
WHERE APPLICABLE, WHAT TYPE OF GROWTH ARE YOU EXPECTING BY BRAND OVER THE NEXT 12 MONTHS? +30% or better 100% 90% 80% 70% 60%
20% 7%
6% 6%
7%
8% 8% 4%
4% 11%
32%
12%
6% 3%
+20%
+10%
3% 3% 3% 6%
-5%
-10% 10%
15%
3%
14%
11% 39%
30%
19% 7%
6%
Arctic Cat Sport (all models)
Arctic Cat Utility (all models)
7% 7%
18%
15%
4% 7%
33%
30%
52%
18%
13%
14% 8% 4% 4% Can-Am DS
19%
11%
4% 7%
Can-Am Outlander
Can-Am Renegade
18% 6%
6%
Honda Four Honda TRX Trax
15%
15%
10%
3% Kawasaki Brute Force
4% Kawasaki KFX
5% Kawasaki Prairie
8%
8%
7%
11%
5% 3%
16%
16%
56%
32%
54%
43%
29% 26%
26%
2% 10%
33%
43% 18%
7%
3% 3% 3% 6%
32% 36%
52%
47%
-30% or worse
2% 2%
14%
45%
56%
-20%
5%
50%
20%
0%
Flat 4%
15%
30%
10%
+5%
36%
7%
50% 40%
13%
4% 4%
4% 4% Polaris Sportsman
21% 6% 6% Suzuki KingQuad
22% 7% 4% 4% Suzuki Ozark
4% 4% 7% 4% Suzuki Quadsport
14%
16%
5%
5% 5%
Yamaha Grizzly
Yamaha Raptor
3% 5% Yamaha YFZ
PLEASE RATE THE QUALITY OF THE 2014 PRODUCT LINEUP RELATIVE TO COMPETITOR PRODUCTS. Please rate the quality of the 2014 product lineup relative to competitor products.
Significantly better than expected 100% 90% 80%
15%
18%
13%
4%
Somewhat better than expected 6% 6%
12%
4%
7%
9%
About as expected 4%
12%
10%
Somewhat worse than expected 4% 9%
6%
6%
6%
5%
5%
11%
8%
6%
9%
8%
63%
64%
62%
19%
17%
18%
42% 56%
60% 50%
51%
69%
68%
80%
72%
71% 83%
81%
78%
58%
82%
62% 36%
30% 21%
22%
8% 4%
12%
12%
Can-Am DS
Can-Am Outlander
Can-Am Renegade
20%
16%
10% 0%
2% 7%
18%
70%
40%
5% 5%
Significantly worse than expected
3% 3% Arctic Cat Sport (all models)
10% 3% Arctic Cat Utility (all models)
11 • Powersports Business
7% Honda Four Trax
20% 4% Honda TRX
11% 14% 2% Kawasaki Brute Force
6%
6%
Kawasaki KFX
Kawasaki Prairie
12% Polaris Sportsman
9%
2% 4%
2% 2%
5%
5%
7%
Suzuki KingQuad
Suzuki Ozark
Suzuki Quadsport
Yamaha Grizzly
Yamaha Raptor
Yamaha YFZ
Q3 2013 DEALER SURVEY
Please rank your top 3 performing motorcycle brands in Q3 2013. Select 3 only.
PLEASE RANK YOUR TOP 3 PERFORMING MOTORCYCLE BRANDS IN Q3 2013. No. 1 seller
No. 2 seller
No. 3 seller
25% 21% 20%
21%
18%
17%
16%
15% 12% 12% 10% 8%
11% 11%
10%
9%
2%
4% 3%
2% 2%
8%
7%
5% 5%
10%
2%
2% 0%
0% Can-Am Spyder
Harley-Davidson
Honda
Indian
Kawasaki
Suzuki
Victory
Yamaha
the quality ARE of the 2014 lineup relativeBY to competitor WHERE APPLICABLE, WHAT TYPEPlease OF rate GROWTH YOUproduct EXPECTING BRANDproducts. OVER THE NEXT 12 MONTHS?
Significantly better than expected
Somewhat better than expected
Somewhat worse than expected 100% 90%
2%
10%
11%
2% 9%
5%
9%
About as expected
Significantly worse than expected
2% 4%
4% 4%
3% 8%
6%
6% 9%
80% 70% 60%
40%
51%
56%
53%
50% 40% 30%
70%
57% 63%
14% 19%
22%
20% 10%
80%
19%
24%
31% 17%
14% 11%
13%
12% 12%
Honda
Indian
2% Kawasaki
0% Can-Am Spyder
Harley-Davidson
12 • Powersports Business
17%
8%
8%
Suzuki
Victory
6% Yamaha
Where applicable, please provide your approximate year-over-year sales growth for calendar Q3 (July-Sept.).
Q3 2013 DEALER SURVEY
WHERE APPLICABLE, PLEASE PROVIDE YOUR APPROXIMATE YEAR-OVER-YEAR SALES GROWTH FOR CALENDAR Q3 (JULY-SEPT.).
Harley-Davidson
Indian
Honda
+20%
+30% or better
+10%
Flat
+5%
-5%
39% 5%
3% 3% 6%
0%
5%
6% 3%
12%
12% 15%
21%
11% 5%
10% 3%
Victory
Suzuki -10%
16%
16%
17%
13%
Kawasaki
3%
0% 0% 0%
3% 0% 7%
13% 3% 3%
0% 0% 0%
0%
3% 3% 0%
0% 3%
6%
0%
Can-Am Spyder
0%
6% 0%
0%
21%
32% 29% 19%
20%
20%
20% 20% 20%
20%
20% 13%
19%
13%
15%
Where applicable, what type of growth are you expecting by brand over the next 12 months? 5%
10%
0% 0%
20%
10% 15% 15% 10%
30%
19%
30%
40%
37%
38%
43%
50%
Yamaha
-30% or worse
-20%
67%
PLEASE RATE THE QUALITY OF THE 2014 PRODUCT LINEUP RELATIVE TO COMPETITOR PRODUCTS.
70%
+30% or better
+20%
+5%
+10%
Flat
-10%
-5%
-30% or worse
-20%
Indian
Kawasaki
Suzuki
31% 36% 8%
13%
3% 3% 3%
5% Victory
0%
0% 0% 0% 0%
0%
3% 3% 0% 5%
3% 5%
3% 0% 0% 0%
0% 0%
0% 0% 0% 0%
10% Honda
0% 0%
0% 3% 0% 0%
6% 0%
0% 0% 0% Harley-Davidson
15%
22%
22%
30%
31%
38%
39% 28% 17%
17%
11%
6% Can-Am Spyder
0%
0% 0% 0% 0%
0%
4%
10%
13% 13%
20%
17%
22%
30%
23%
28%
40%
34% 34%
39%
50%
45%
48%
60%
Yamaha
ABOUT THE SURVEY The Powersports Business joint third quarter 2013 dealer survey with RBC Capital Markets drew 147 responses from 44 different states and Canada.
13 • Powersports Business
