READERSHIP SURVEY RESULTS | 2011
READERSHIP SURVEY RESULTS | 2011 Syracuse University’s Independent Campus Newspaper - est. 1903
Here’s What Our Readers Have to Say:
FACT: 85% of people responded that they are satisfied with The D.O. distribution locations.
The Daily Orange survey had approximately 600 respondents during a two week period in the Fall 2010 Semester. The survey consisted of 29 questions about respondents’ usage and attitudes of The Daily Orange, and about their buying behaviors.
Six Top Themes Suggested by Survey Data: The NewHouse Agency, the official, student-run ad agency of Syracuse University, conducted and analyzed the responses. Six themes emerged that reflect the behaviors and attitudes of The Daily Orange’s readers.
#1 The local area readers pick up the paper frequently, but are not using the online version. #2 The majority of readers are happy with the current availability of the newspaper. #3 The readers are most interested in reading (or receiving) news stories about events that are personally relevant to them.
#4 The readers consume a voracious amount of media, with newspapers trailing only TV and internet. #5 The readers are mobile, frequently visiting a variety of places in the CNY area. #6 Eating (out and in) is the number one activity and expense of college students.
“I always read the print version since it’s always available in every building I have class in, so there’s never a need to visit the website.”
How Often Do They Read the D.O.? Almost Every Day A Few Times Per Week Once A Week Never
-survey respondent
MTWTFMTWTFMTWTFMTWTFMTWTFMTWTF 35% MTWTFMTWTFMTWTFMTWTFMTWTFMTWT 34% MTWTFMTWTFMTWTF 15% MTWTFMTWTFMTWTF 15%
They Spend Over $400 a Month on Consumer Items: 62% of readers cook a meal at least a few times a week.
81% of readers eat out one to four times a week.
$44 BARS
$62
RESTAURANTS (TAKE OUT TOO)
$57
$98 $50
$28
GAS
ENTERTAINMENT
GROCERIES
LIQUOR
$43
APPAREL
$27
$26 HOME
See PG 2 for more results...
TOILETRY & BEAUTY 744 Ostrom Avenue
·
Syracuse, NY 13210
·
(315)443.9794
·
[email protected]
·
www.dailyorange.com
READERSHIP SURVEY RESULTS | 2011 Syracuse University’s Independent Campus Newspaper - est. 1903
Additional Survey Results: Readers live:
Readers get off campus:
Demographics of Survey Respondents:
37% 29% 24% 5% 4% 2%
13% 37% 22% 28%
These numbers are not representative of the daily readership of The Daily Orange, but rather those who responded to the public survey.
Off Campus Within Syracuse Area Main Campus South Campus Fraternity/Sorority House Outside Syracuse Area Other
Almost Never 1-2 times/week 3-4 5+
Readers prefer to read these sections: *
Readers eat out:
3.37 2.87 2.59 2.56 2.44 2.24
9% 59% 22% 7% 2% 1%
News Pulp Opinion Sports Comics Puzzle
*Scale: 1 (never) to 4 (often)
0 times/week 1-2 3-4 5-6 7-8 8+
Readers find the following useful:
Readers cook for themselves:
74% 56% 49% 24%
26% 14% 22% 16% 15% 7%
Coupons/Discounts The Daily Orange Classifieds Advertisements for Local Businesses Advertisements for Specific Products
Readers think the DO could:
3.82 3.58 3.51 3.24 3.05 2.28
27% 20% 18% 8% 7% 6% 6% 2%
Readers also read these newspapers: 73% 31% 28% 21% 6%
SOPHOMORE: 30%
JUNIOR: 24%
0 times/week 1-2 3-4 5-6 7-8 8+
Readers get their info from select sources: * Internet Friends Social Media Television Newspapers Radio
FRESHMAN: 7%
SENIOR: 28%
GRAD STUDENTS: 4%
Improve fact checking/editing Improve relevance to students Diversify content Reduce bias Improve graphic design/layout Improve mobile/digital presence Increase availability More puzzles
The New York Times The Syracuse Post Standard Other (Washington Post, WSJ, etc) USA Today The Syracuse New Times
744 Ostrom Avenue
FACULTY/STAFF: 2%
LOCALS: 1%
·
Syracuse, NY 13210
·
(315)443.9794
·
[email protected]
·
www.dailyorange.com
Here’s What Our Readers Have to Say:
FACT: 85% of people responded that they are satisfied with The D.O. distribution locations.
The Daily Orange survey had approximately 600 respondents during a two week period in the Fall 2010 Semester. The survey consisted of 29 questions about respondents’ usage and attitudes of The Daily Orange, and about their buying behaviors.
Six Top Themes Suggested by Survey Data: The NewHouse Agency, the official, student-run ad agency of Syracuse University, conducted and analyzed the responses. Six themes emerged that reflect the behaviors and attitudes of The Daily Orange’s readers.
#1 The local area readers pick up the paper frequently, but are not using the online version. #2 The majority of readers are happy with the current availability of the newspaper. #3 The readers are most interested in reading (or receiving) news stories about events that are personally relevant to them.
#4 The readers consume a voracious amount of media, with newspapers trailing only TV and internet. #5 The readers are mobile, frequently visiting a variety of places in the CNY area. #6 Eating (out and in) is the number one activity and expense of college students.
“I always read the print version since it’s always available in every building I have class in, so there’s never a need to visit the website.”
How Often Do They Read the D.O.? Almost Every Day A Few Times Per Week Once A Week Never
-survey respondent
MTWTFMTWTFMTWTFMTWTFMTWTFMTWTF 35% MTWTFMTWTFMTWTFMTWTFMTWTFMTWT 34% MTWTFMTWTFMTWTF 15% MTWTFMTWTFMTWTF 15%
They Spend Over $400 a Month on Consumer Items: 62% of readers cook a meal at least a few times a week.
81% of readers eat out one to four times a week.
$44 BARS
$62
RESTAURANTS (TAKE OUT TOO)
$57
$98 $50
$28
GAS
ENTERTAINMENT
GROCERIES
LIQUOR
$43
APPAREL
$27
$26 HOME
See PG 2 for more results...
TOILETRY & BEAUTY 744 Ostrom Avenue
·
Syracuse, NY 13210
·
(315)443.9794
·
[email protected]
·
www.dailyorange.com
READERSHIP SURVEY RESULTS | 2011 Syracuse University’s Independent Campus Newspaper - est. 1903
Additional Survey Results: Readers live:
Readers get off campus:
Demographics of Survey Respondents:
37% 29% 24% 5% 4% 2%
13% 37% 22% 28%
These numbers are not representative of the daily readership of The Daily Orange, but rather those who responded to the public survey.
Off Campus Within Syracuse Area Main Campus South Campus Fraternity/Sorority House Outside Syracuse Area Other
Almost Never 1-2 times/week 3-4 5+
Readers prefer to read these sections: *
Readers eat out:
3.37 2.87 2.59 2.56 2.44 2.24
9% 59% 22% 7% 2% 1%
News Pulp Opinion Sports Comics Puzzle
*Scale: 1 (never) to 4 (often)
0 times/week 1-2 3-4 5-6 7-8 8+
Readers find the following useful:
Readers cook for themselves:
74% 56% 49% 24%
26% 14% 22% 16% 15% 7%
Coupons/Discounts The Daily Orange Classifieds Advertisements for Local Businesses Advertisements for Specific Products
Readers think the DO could:
3.82 3.58 3.51 3.24 3.05 2.28
27% 20% 18% 8% 7% 6% 6% 2%
Readers also read these newspapers: 73% 31% 28% 21% 6%
SOPHOMORE: 30%
JUNIOR: 24%
0 times/week 1-2 3-4 5-6 7-8 8+
Readers get their info from select sources: * Internet Friends Social Media Television Newspapers Radio
FRESHMAN: 7%
SENIOR: 28%
GRAD STUDENTS: 4%
Improve fact checking/editing Improve relevance to students Diversify content Reduce bias Improve graphic design/layout Improve mobile/digital presence Increase availability More puzzles
The New York Times The Syracuse Post Standard Other (Washington Post, WSJ, etc) USA Today The Syracuse New Times
744 Ostrom Avenue
FACULTY/STAFF: 2%
LOCALS: 1%
·
Syracuse, NY 13210
·
(315)443.9794
·
[email protected]
·
www.dailyorange.com
