rebrand proposal
NEO-TOKYO R EB R A N D PR O PO SA L
CHANNON CHUNG
ORIG INS – NEO TOKYO (1 9 8 7 )
A tr ilog y of short s t orie s that delves i n t o t h e after effects o f W W I I Japan set in a f utu ris t ic and fictional N eo-Tok yo.
NEO TOKYO
10 3117
02
AKIRA ( 1982, 1988 )
Ak ir a i s a story of t w o ch ildhood friends, Ka n e d a and Tetsuo. H o w e v e r Tetsuo gets i n t o a m otorcycle a c cid e n t and acquires s t ra n g e powers amids t t he ch a os of rebellion a ga in s t military c o n tr ol in Neo-Tokyo.
NEO TOKYO
10 3117
03
AKIRA
Set i n a p os t ap o c a l y p t i c an d f ut ur i s t i c Ne o -To ky o
NEO TOKYO
An ima te d c o mme n ta ry on Ja p a n ’s fu tur e
10 3117
Cyber punk & dyst opian t hemes of dissent
04
W HAT IS N E O - TO K YO I N H I S TORY ?
NEO TOKYO
10 3117
05
W HAT IS N E O - TO K YO I N AKIRA ?
– La rg e metropolis b u il t on the ashes of a n e x p l osion triggered b y Wor ld War III – Fu tu ris tic – Dru g d ens, seedy b a rs, p rotests, and g an g wa rs
NEO TOKYO
10 3117
06
W HY? – T H E P RO B LEM
NO LEGIT BRANDING
NEO TOKYO
10 3117
07
W HY? – T H E P RO B LEM
– All re presentations c u rr e n t ly uses a c o n de n s ed sanss er if/g othic typeface – La ck of NeoTo k y o’s aesthetic q u alit ie s – Se t in 2019, N eo-Tok yo was p r epa rin g for the 2 0 2 0 O lympics
NEO TOKYO
10 3117
08
OTHER CI T Y BRAN D I NG – C OM P ET I T I ON
NEO TOKYO
10 3117
09
SOME CAM PAI GN A PPR O A C H ES
NEO TOKYO
10 3117
10
T H A N K S!
CHANNON CHUNG
ORIG INS – NEO TOKYO (1 9 8 7 )
A tr ilog y of short s t orie s that delves i n t o t h e after effects o f W W I I Japan set in a f utu ris t ic and fictional N eo-Tok yo.
NEO TOKYO
10 3117
02
AKIRA ( 1982, 1988 )
Ak ir a i s a story of t w o ch ildhood friends, Ka n e d a and Tetsuo. H o w e v e r Tetsuo gets i n t o a m otorcycle a c cid e n t and acquires s t ra n g e powers amids t t he ch a os of rebellion a ga in s t military c o n tr ol in Neo-Tokyo.
NEO TOKYO
10 3117
03
AKIRA
Set i n a p os t ap o c a l y p t i c an d f ut ur i s t i c Ne o -To ky o
NEO TOKYO
An ima te d c o mme n ta ry on Ja p a n ’s fu tur e
10 3117
Cyber punk & dyst opian t hemes of dissent
04
W HAT IS N E O - TO K YO I N H I S TORY ?
NEO TOKYO
10 3117
05
W HAT IS N E O - TO K YO I N AKIRA ?
– La rg e metropolis b u il t on the ashes of a n e x p l osion triggered b y Wor ld War III – Fu tu ris tic – Dru g d ens, seedy b a rs, p rotests, and g an g wa rs
NEO TOKYO
10 3117
06
W HY? – T H E P RO B LEM
NO LEGIT BRANDING
NEO TOKYO
10 3117
07
W HY? – T H E P RO B LEM
– All re presentations c u rr e n t ly uses a c o n de n s ed sanss er if/g othic typeface – La ck of NeoTo k y o’s aesthetic q u alit ie s – Se t in 2019, N eo-Tok yo was p r epa rin g for the 2 0 2 0 O lympics
NEO TOKYO
10 3117
08
OTHER CI T Y BRAN D I NG – C OM P ET I T I ON
NEO TOKYO
10 3117
09
SOME CAM PAI GN A PPR O A C H ES
NEO TOKYO
10 3117
10
T H A N K S!
