recruit to retain, retain to recruit: using data to complete ...
RECRUIT TO RETAIN, RETAIN TO RECRUIT: USING DATA TO COMPLETE THE OTHER HALF OF YOUR ENROLLMENT GROWTH
2016 UPCEA Annual Conference
San Diego, California April 8, 2016
AGENDA • Today’s Key Challenges in Higher Education • Complexities of the College Environment • Recruit to Retain. Retain to Recruit.
HIGHER EDUCATION CHALLENGES
1
#
ENROLLMENT GROWTH
2
#
CHANGING DEMOGRAPHICS
3
#
DATA CHAOS & INSIGHTS
WHO ATTENDS COLLEGE?
From the Gates Foundation Post Secondary Success Project http://postsecondary.gatesfoundation.org/student-stories/america-as-100-college-students/
THE REAL GOAL Enroll students who have every opportunity to be successful
It all begins with understanding… 6
CONTACT INFO
NAME
LEAD SOURCE
Student Success and Retention starts early in the enrollment experience. The marketing and recruitment process gives us a important, but partial view of the student.
PROGRAM OF INTEREST
7
CONTACT INFO
NAME
LEAD SOURCE
We learn more through the admissions/enrollment process as we collect information through conversation, the admissions application materials and transcripts.
EMPLOYMENT
FINANCIAL STATUS
PROGRAM OF INTEREST
ACADEMIC HISTORY
PREFERRED CONTACT METHOD 8
CONTACT INFO
GPA
ACADEMIC GOALS
NAME
LEARNING STYLES AND PREFERENCES
LEAD SOURCE
EMPLOYMENT
ATTENDANCE
Once the student is enrolled our knowledge about motivation, goals, and potential obstacles deepens. This is where we find the greatest opportunities to support student success.
FINANCIAL STATUS
PROGRAM OF INTEREST
ACADEMIC HISTORY
PREFERRED CONTACT METHOD
DEPENDENTS
BARRIERS
STUDENT SUCCESS IS HOLISTIC • TECHNOLOGY
• COACHING AND ADVISING
• SUPPORT SERVICES
STUDENT SUCCESS IS HOLISTIC • TECHNOLOGY •Collect and manage the data in a way that brings calm to chaos • COACHING AND ADVISING
• SUPPORT SERVICES
STUDENT SUCCESS IS HOLISTIC • TECHNOLOGY •Collect and manage the data in a way that brings calm to chaos • COACHING AND ADVISING •Proactive and consistent outreach •Personal accountability •Support in navigating policies and practices • SUPPORT SERVICES
STUDENT SUCCESS IS HOLISTIC • TECHNOLOGY •Collect and manage the data in a way that brings calm to chaos • COACHING AND ADVISING •Proactive and consistent outreach •Personal accountability •Support in navigating policies and practices • SUPPORT SERVICES •Community •Access •Academic Success •Program/Course Design
USING TECHNOLOGY TO STREAMLINE THE PROCESS
ENGAGEMENT MARKETING
QUESTIONS?
Feel free to reach out: Cherron R. Hoppes, Ed.D. Chief Academic Officer and Vice President Helix Education [email protected]
THANK YOU!
PLEASE BE SURE TO COMPLETE YOUR SESSION CONFERENCE EVALUATION
2016 UPCEA Annual Conference
San Diego, California April 8, 2016
AGENDA • Today’s Key Challenges in Higher Education • Complexities of the College Environment • Recruit to Retain. Retain to Recruit.
HIGHER EDUCATION CHALLENGES
1
#
ENROLLMENT GROWTH
2
#
CHANGING DEMOGRAPHICS
3
#
DATA CHAOS & INSIGHTS
WHO ATTENDS COLLEGE?
From the Gates Foundation Post Secondary Success Project http://postsecondary.gatesfoundation.org/student-stories/america-as-100-college-students/
THE REAL GOAL Enroll students who have every opportunity to be successful
It all begins with understanding… 6
CONTACT INFO
NAME
LEAD SOURCE
Student Success and Retention starts early in the enrollment experience. The marketing and recruitment process gives us a important, but partial view of the student.
PROGRAM OF INTEREST
7
CONTACT INFO
NAME
LEAD SOURCE
We learn more through the admissions/enrollment process as we collect information through conversation, the admissions application materials and transcripts.
EMPLOYMENT
FINANCIAL STATUS
PROGRAM OF INTEREST
ACADEMIC HISTORY
PREFERRED CONTACT METHOD 8
CONTACT INFO
GPA
ACADEMIC GOALS
NAME
LEARNING STYLES AND PREFERENCES
LEAD SOURCE
EMPLOYMENT
ATTENDANCE
Once the student is enrolled our knowledge about motivation, goals, and potential obstacles deepens. This is where we find the greatest opportunities to support student success.
FINANCIAL STATUS
PROGRAM OF INTEREST
ACADEMIC HISTORY
PREFERRED CONTACT METHOD
DEPENDENTS
BARRIERS
STUDENT SUCCESS IS HOLISTIC • TECHNOLOGY
• COACHING AND ADVISING
• SUPPORT SERVICES
STUDENT SUCCESS IS HOLISTIC • TECHNOLOGY •Collect and manage the data in a way that brings calm to chaos • COACHING AND ADVISING
• SUPPORT SERVICES
STUDENT SUCCESS IS HOLISTIC • TECHNOLOGY •Collect and manage the data in a way that brings calm to chaos • COACHING AND ADVISING •Proactive and consistent outreach •Personal accountability •Support in navigating policies and practices • SUPPORT SERVICES
STUDENT SUCCESS IS HOLISTIC • TECHNOLOGY •Collect and manage the data in a way that brings calm to chaos • COACHING AND ADVISING •Proactive and consistent outreach •Personal accountability •Support in navigating policies and practices • SUPPORT SERVICES •Community •Access •Academic Success •Program/Course Design
USING TECHNOLOGY TO STREAMLINE THE PROCESS
ENGAGEMENT MARKETING
QUESTIONS?
Feel free to reach out: Cherron R. Hoppes, Ed.D. Chief Academic Officer and Vice President Helix Education [email protected]
THANK YOU!
PLEASE BE SURE TO COMPLETE YOUR SESSION CONFERENCE EVALUATION
