Redefine Wellness in the Workplace Through Leadership Engagement & Personalization Redefining Wellness Through:
+ Personalization + Data + Evaluation + Culture
Montoya & Associates
Will Montoya President & CEO, Montoya & Associates
Peerfit
Emma Maurer Director of Enterprise Health, Peerfit
The Age of Personalization • Consumers determine when and how they engage. • They browse the internet, check prices, and read reviews before making a purchase, or walking into a store. • Amazon turned the industry on its head by providing prices and recommendations consumers craved.
The Dominos’ App • easy • enjoyable • personalized
How Have We Been Consuming Fitness?
Status Quo Wellness Programs Gym Subsidy Programs • Clunky • Administratively time consuming
Offering On-Site Fitness Centers • Poor utilization • Expensive, lack of data
Status Quo Incentives Gift Cards • Easy • Don’t reinforce behavior • Not able to track HSA/HRA Contributions • Easy • Attractive only to those active in the health plan managing conditions (wording?) • Not able to track
Montoya & Associates Wellness Journey Montoya’s Story + Wellness + Personalization + Why Peerfit + Data & Evaluation
Montoya & Associates Wellness Journey
1-Jan
1-Feb
1-Mar
1-Apr
Maintained/Reactivated Users
1-May
Classes Taken
1-Jun
Montoya & Associates Wellness Journey
Montoya & Associates Wellness Journey + Implemented: May 2016 + Flexible – locations all over the county
+ Personalized – all fitness levels and interests represented + Social – Employees inviting each other to classes + Promotes a healthier lifestyle and office culture + Small investment made a huge impact + Promotes bonding and collaboration
+ Recommend to our clients, and share our story
Redefine Wellness Peerfit has set out to redefine wellness programs and transform healthcare.
Personalization By giving your employees the opportunity to personalize their journey, you empower them to make decisions.
At Peerfit you choose: • A workout suitable to you • Decide when you go, and • Who you go with • It’s easy and fun
Fear of Missing Out—FOMO • Invitation of friends and co-workers • Utilization of Wellness Ambassadors