RM CPA QSR Traffic
COMPLIMENTARY PRODUCT ANALYSIS
QSR Traffic (United States)
Weather-Driven Demand (WDD) The percent lift or drag that weather, and weather alone, has on demand versus the previous year.
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June 2016 QSR Traffic Mean Temp. vs. June ‘15
Weather Notes: • June 2016 was one of the warmest June’s on record for the U.S. • Rainfall was the least since 2012 Mean Precip. vs. June ‘15
• Father’s Day (Sunday, June 19th) was cooler than LY but warmer than normal in the U.S. Rainfall was the least in 55+ years • Kansas City trended warmest since 1990, St. Louis since 1991, and Pittsburgh since 2002. Little Rock, New Orleans, Oklahoma City, and Tampa were all warmest in 5 years.
Monthly WDD by Metro Markets
The warm and dry conditions across the country were beneficial to the QSR industry. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
Weekly National WDD
The majority of the month showed positive Weather-Driven Demand for QSR traffic.
Weather Notes:
July 2016 QSR Traffic Mean Temp. vs. July ‘15
• July 2016 was warmest in the U.S. since 2012, and wettest since 2013
Mean Precip. vs. July ‘15
• July began warmest in three years with the strongest heat focused across the South. • The Pacific region had its coolest start to July since 2009 • July 4th was the warmest in 3 years. Precipitation was below last year, but above normal • Historic flooding occurred in parts of the Ohio & Tennessee Valley’s during week 1 where Dallas had its most precipitation in 55+ years, St. Louis since 1991, and Memphis since 2002
Monthly WDD by Metro Markets
There were strong regional opportunities throughout the month for the QSR industry. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
Weekly National WDD
All four weeks showed positive WDD for QSR traffic.
Weather Notes:
August 2016 QSR Traffic Mean Temp. vs. Aug. ‘15
• August 2016 was warmest in the U.S. since 2011 • Rainfall was the most since 1977 in the U.S. • Louisiana had catastrophic flooding in week 3 Mean Precip. vs. Aug. ‘15
• The New England and Mid-Atlantic regions had their warmest August in 55+ years • The East North Central region was warmest since 1995 and the South Atlantic region since 2007 • The West South Central region had its most rainfall in 55+ years, conversely, the Pacific region was driest since 2006 with Seattle driest since 2012
Monthly WDD by Metro Markets
Regional variations in weather limited demand for the month. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
Weekly National WDD
Weeks 1 and 4 provided the most opportunity for the month.
Global Presence & Influence
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
QSR Traffic (United States)
Weather-Driven Demand (WDD) The percent lift or drag that weather, and weather alone, has on demand versus the previous year.
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
June 2016 QSR Traffic Mean Temp. vs. June ‘15
Weather Notes: • June 2016 was one of the warmest June’s on record for the U.S. • Rainfall was the least since 2012 Mean Precip. vs. June ‘15
• Father’s Day (Sunday, June 19th) was cooler than LY but warmer than normal in the U.S. Rainfall was the least in 55+ years • Kansas City trended warmest since 1990, St. Louis since 1991, and Pittsburgh since 2002. Little Rock, New Orleans, Oklahoma City, and Tampa were all warmest in 5 years.
Monthly WDD by Metro Markets
The warm and dry conditions across the country were beneficial to the QSR industry. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
Weekly National WDD
The majority of the month showed positive Weather-Driven Demand for QSR traffic.
Weather Notes:
July 2016 QSR Traffic Mean Temp. vs. July ‘15
• July 2016 was warmest in the U.S. since 2012, and wettest since 2013
Mean Precip. vs. July ‘15
• July began warmest in three years with the strongest heat focused across the South. • The Pacific region had its coolest start to July since 2009 • July 4th was the warmest in 3 years. Precipitation was below last year, but above normal • Historic flooding occurred in parts of the Ohio & Tennessee Valley’s during week 1 where Dallas had its most precipitation in 55+ years, St. Louis since 1991, and Memphis since 2002
Monthly WDD by Metro Markets
There were strong regional opportunities throughout the month for the QSR industry. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
Weekly National WDD
All four weeks showed positive WDD for QSR traffic.
Weather Notes:
August 2016 QSR Traffic Mean Temp. vs. Aug. ‘15
• August 2016 was warmest in the U.S. since 2011 • Rainfall was the most since 1977 in the U.S. • Louisiana had catastrophic flooding in week 3 Mean Precip. vs. Aug. ‘15
• The New England and Mid-Atlantic regions had their warmest August in 55+ years • The East North Central region was warmest since 1995 and the South Atlantic region since 2007 • The West South Central region had its most rainfall in 55+ years, conversely, the Pacific region was driest since 2006 with Seattle driest since 2012
Monthly WDD by Metro Markets
Regional variations in weather limited demand for the month. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
Weekly National WDD
Weeks 1 and 4 provided the most opportunity for the month.
Global Presence & Influence
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
