RRR Product
90
The 6 “P’s” Of Recurring Revenue. P
P
P
P
P
P
91
P
PRODUCT
92
The Outcome.
93
Develop A Product Overview.
94
95
Dan Norris
Recurring Revenue Roadmap How I built WP Curve and considerations for a recurring service
Dan Norris
Welcome to Content Club Dan Norris - Co-founder contentclub.co
Think like a startup 1. High revenue / impact potential ($10m+) 2. Innovative 3. Uncertain
Choose your business model wisely
NO!
Build something meaningful and referable by doing one simple thing well
The power of growth • $6,000 / month growing at 15% per month • $2m business in 2 years • $10m business in 3 years
• 10% monthly revenue growth • 7% weekly active user growth
Be prepared to trade short term results for long term growth
Build something for a large market
• Don’t niche down • Do people already pay? • $10m+ potential (10,000 @ at $80 / m) • Be prepared to lose
Ways to quickly analyze potential 1. INC 5,000 2. TechCrunch / Crunchbase funding ($1m+ funding) 3. Angel List 4. This Week in Startups 5. Y Combinator 6. Income reports and earnings
Have a simple, relatable differentiator
Examples of relatable differentiators WP Curve, like a developer except unlimited fixes 24 / 7 Uber, Like taxis except clean, safe, cheaper and they arrive Airbnb, Like hotels except you get more for less Trello, Like post-it notes, except on your computer Evernote, Like your brain, except you can’t forget iPhone, like Android, except not shit
Idea criteria 1. 2. 3. 4. 5. 6. 7. 8. 9.
Enjoyable daily tasks Product / founder fit Has to become scalable Has to be profitable without the founder Has to build an asset you can sell Large market potential Tap into pain and pleasure differentiators Unique lead generation advantage Ability to launch and learn quickly 114
116
117
118
119
The Concept.
120
Category Components How It Works
121
The Template.
122
revrev.me/product
123
124
Category Components How It Works
125
Maintenance.
126
Email Campaigns.
127
Webinars.
128
Advice.
129
Affiliate Products.
130
Memberships.
131
Credits.
132
133
134
Information and Insights (Online Courses).
135
Recurring Value.
136
Category Components How It Works
137
P
PRODUCT
The 6 “P’s” Of Recurring Revenue. P
P
P
P
P
P
91
P
PRODUCT
92
The Outcome.
93
Develop A Product Overview.
94
95
Dan Norris
Recurring Revenue Roadmap How I built WP Curve and considerations for a recurring service
Dan Norris
Welcome to Content Club Dan Norris - Co-founder contentclub.co
Think like a startup 1. High revenue / impact potential ($10m+) 2. Innovative 3. Uncertain
Choose your business model wisely
NO!
Build something meaningful and referable by doing one simple thing well
The power of growth • $6,000 / month growing at 15% per month • $2m business in 2 years • $10m business in 3 years
• 10% monthly revenue growth • 7% weekly active user growth
Be prepared to trade short term results for long term growth
Build something for a large market
• Don’t niche down • Do people already pay? • $10m+ potential (10,000 @ at $80 / m) • Be prepared to lose
Ways to quickly analyze potential 1. INC 5,000 2. TechCrunch / Crunchbase funding ($1m+ funding) 3. Angel List 4. This Week in Startups 5. Y Combinator 6. Income reports and earnings
Have a simple, relatable differentiator
Examples of relatable differentiators WP Curve, like a developer except unlimited fixes 24 / 7 Uber, Like taxis except clean, safe, cheaper and they arrive Airbnb, Like hotels except you get more for less Trello, Like post-it notes, except on your computer Evernote, Like your brain, except you can’t forget iPhone, like Android, except not shit
Idea criteria 1. 2. 3. 4. 5. 6. 7. 8. 9.
Enjoyable daily tasks Product / founder fit Has to become scalable Has to be profitable without the founder Has to build an asset you can sell Large market potential Tap into pain and pleasure differentiators Unique lead generation advantage Ability to launch and learn quickly 114
116
117
118
119
The Concept.
120
Category Components How It Works
121
The Template.
122
revrev.me/product
123
124
Category Components How It Works
125
Maintenance.
126
Email Campaigns.
127
Webinars.
128
Advice.
129
Affiliate Products.
130
Memberships.
131
Credits.
132
133
134
Information and Insights (Online Courses).
135
Recurring Value.
136
Category Components How It Works
137
P
PRODUCT
