Santa
Additional information about the organization and the City’s incredible attractions can be found at www.cityofsantacruz.com.
S T
THE COMMUNITY
he idyllic seaside community of Santa Cruz (pop. 64,632) lies just 75 miles south of San Francisco, nestled along the San Lorenzo River between the thickly wooded Santa Cruz Mountains and beautiful Monterey Bay. Residents and visitors enjoy a mild Mediterranean climate and an abundance of year-round outdoor activities in a laid-back beach town that delivers on big city excitement. The City serves as the county seat, and its principal industries include tourism, manufacturing, high tech, and education. In 2013, Forbes.com ranked Santa Cruz No. 6 on its national Best Cities for Future Job Growth list. The city is well known for water sports such as sailing and diving but is most famous as one of the world’s top surfing spots. Santa Cruz also offers a wide range of other outdoor activities. Spectacular oceanfront Santa Cruz Beach Boardwalk is California’s oldest surviving amusement park and one of the community’s biggest attractions, where visitors enjoy food, games, and rides overlooking majestic Monterey Bay. With over 1,700 acres of open space, the City is home to several state parks and beaches as well as a variety of city parks and recreation areas, including dog areas, a skate park, bike park, and golf course, as well as an extensive network of bike paths and lanes. The Parks and Recreation Department offers some of the coolest special events around, too, such as the annual Woodies on the Wharf car show and the Santa Cruz Clam Chowder Cookoff. Its numerous community assets, outdoor recreation opportunities, and warm, friendly atmosphere all make Santa Cruz the ultimate California beach community. This popular coastal community is also home to distinguished educational institutions. The Santa Cruz City School District is one of only 388 school districts in the entire nation to be named to the AP Achievement List for significant gains in Advanced Placement access and student performance. Pacific Collegiate School, a public charter school, was ranked No. 3 in the state and No. 18 in the nation by U.S. News and World Report in 2015. Highly regarded University of California, Santa Cruz has a student population of approximately 16,000 undergraduates and 1,500 graduate students.
CITY GOVERNMENT
anta Cruz is a Charter City that operates under a Council-Manager form of government. The City Council is comprised of the Mayor, Vice Mayor, and five Councilmembers who are all elected at-large. Councilmembers serve staggered four-year terms with a limit of two consecutive terms, and each year the Council elects one of its members to serve a one-year term as Mayor. The City Council appoints the City Attorney, City Clerk, and the City Manager, with the current City Manager serving as joint City Manager/ City Clerk with duties delegated to a City Clerk Administrator. Santa Cruz is a full service municipality that also operates four utilities including water, wastewater, stormwater, and refuse collection/landfill operations, as well as enterprise operations for parking facilities and a golf course. Library services are provided through a Joint Powers Authority agreement that includes the cities of Santa Cruz, Capitola, and Scotts Valley as well as the County of Santa Cruz. City operations in FY2016-17 are supported by a balanced total budget of $233.5 million, which includes an operating budget of $194.2 million and capital project appropriation of $38.8 million. Almost half of Santa Cruz’s total budget is comprised of enterprise funds. The City holds an AA+ bond rating with Fitch and maintains healthy General Fund reserves and investment portfolios. The City Council has created a Strategic Plan to guide Santa Cruz into the future and continues to focus on the following priorities: • Environmental Sustainability & Well-Managed Resources • Community Safety & Well-Being • Economic Vitality • Financial Stability & Organizational Health • Reliable & Forward-Thinking Infrastructure and Facilities • Engaged & Informed Community Martín Bernal has served as City Manager since 2010 after having been Santa Cruz’s Assistant City Manager for more
T
THE IDEAL CANDIDATE
he ideal candidate will be a dynamic and proactive professional who is well-versed in contemporary urban planning practices. He/she will convey a solution oriented approach to customer service and have the demonstrated ability to implement the tools and practices that support high performing and responsive teams. This strategic leader will also be known for managing staff and initiatives that exceed expectations.
than 13 years. Trusting in the talent and competence of his department heads, directors in Santa Cruz are allowed to lead with a great deal of flexibility and autonomy within a collaborative environment that supports innovation and reasonable risk taking. The city has institutionalized professional development as a corporate value and encourages involvement in professional associations. City staff enjoy a mutually respectful relationship with elected officials, and exemplary contributions and achievements do not go unrecognized.
T
THE DEPARTMENT
he Department of Planning and Community Development works to ensure that the physical development of Santa Cruz adheres to the City’s General Plan and building and safety codes thereby ensuring a safe, clean, attractive, and healthy living environment for residents, businesses, and visitors. The Department is organized across five divisions: Current Planning, Advance Planning, Code Compliance, Building and Safety, and Administration. The Planning and Community Development provides several vital services to the Santa Cruz community, including long-range planning for future City development; processing building and land use applications; reviewing development plans for health and safety requirements; issuing permits and inspecting for code compliance; facilitating green building practices; and developing and coordinating the City’s sustainability programs, as well as other policy work as required. Reporting to the City Manager, the Director is supported by a staff of over 36 and an annual operating budget of $7.2 million. The department staffs the Planning and Historic Preservation Commissions, along with the Board of Building Appeals. The new Director will have the opportunity to lead the implementation of the new General Plan and new design guidelines for the city’s major commercial corridors. Current projects include the mixed use industrial/ commercial/ residential development of Delaware Avenue, with a potential buildout of over 535,000 square feet to be comprised of up to 248 residential units and up to 145 industrial/commercial condominiums. Other initiatives include additional downtown mixed-use and hotel projects.
Bringing deep knowledge and experience in urban planning, this individual will exhibit a leadership style that engenders high credibility with customers, elected and appointed officials, colleagues and a variety of stakeholders. Exceptional interpersonal and communication skills will also be expected. The ideal candidate will be confident, interacting with a broad array of audiences and having a visible and accessible presence in the community. An adept relationship builder, he/she will bring proven reliability and a high degree of success with community engagement. A history of facilitating high level policy discussions and decisions around difficult and complex issues will help the new director succeed in the role. The ability to balance similar, as well as competing interests bolstered by a track record of resolving complex problems will be considered favorably. Previous experience working with elected and appointed officials is required. The ideal candidate will display high emotional intelligence and a self-assured and calm demeanor. He/she will be a strong negotiator with impressive consensus building and facilitative skills. Resilient in nature, he/she will be evenkeeled and accustomed to dealing with diverse opinions and sources of feedback. Further, the individual selected will exhibit well-developed political acumen and be comfortable with active community dialog. The ideal candidate will be known for energizing and inspiring staff in an empowering manner. He/she will have a reputation for maintaining a cohesive culture and leading teams that produce high quality work with a strong service orientation. An advocate of highly efficient systems and processes, this professional will have the proven ability to improve organizational and individual performance and enhance the capacity for innovation.
Long Term Disability: maximum monthly benefit of $10,000 (.54/$100) Retiree Health Incentive Additional Benefits: City offers additional benefits such as additional life and other insurances, Deferred Compensation program, tuition reimbursement, etc.
T Experience working with a highly engaged community will be considered favorably. Prior service in a coastal community is desirable, but not required. A history of being involved with important regional issues and initiatives is preferred. The ideal candidate must also be current on industry trends and best practices and convey a thorough understanding of good design principles. Six (6) years of progressively responsible experience in urban planning, which includes at least two (2) years of management experience, is required. A Bachelor’s degree in urban planning, architecture, public or business administration, or related discipline is required. A Master’s degree and/or AICP certification is preferred.
COMPENSATION & BENEFITS
T
he salary range for the Director is $142,068 to $181,284 annually. Placement within the range DOQE. The City also offers a competitive benefits package including: Retirement: California Public Employees Retirement System (PERS) Classic members 2% @ 60 formula (12% employee contribution). New to CalPERS 2% @ 62 (11.75% employee contribution). Medical Plan: City pays up to 90% coverage depending on chosen plan. Dental Plan: City paid for employee and family Vision Plan: City paid for employee and family Life Insurance: Group term life insurance is provided ($25,000 policy) Vacation: Up to 20 days after 15 years of service (can be negotiated based on candidate’s current accrual rate and total years of service) Holidays: 13 days per year Sick Leave: 12 days per year Administrative Leave: 80 hours per year Vehicle Allowance: $107 per month Management Benefit: $1,300/year Longevity Pay: 2.5% of salary after 10 years of service
APPLICATION & SELECTION PROCESS
he closing date for this recruitment is just prior to midnight on Monday, February 20, 2017. To be considered for this opportunity, upload a cover letter, resume and list of six (6) professional references using the “Apply Now” feature at www.tbcrecruiting.com.
Teri Black • 424.296.3111 Bradley Wardle • 650.450.3299 TERI BLACK & COMPANY, LLC www.tbcrecruiting.com
Following the closing date, resumes will be screened in relation to the criteria articulated in this brochure. Applicants with the most relevant qualifications will immediately be granted preliminary interviews by the consultants. Candidates deemed to be the best qualified will be invited to interview in Santa Cruz in March. A smaller group of candidates will be invited back for follow-up interviews and meetings. The City anticipates making an appointment shortly thereafter following the completion of extensive background and reference checks. Please note that references will not be contacted until the end of the process and, at that time, will be done so in close coordination with the candidate impacted.
S T
THE COMMUNITY
he idyllic seaside community of Santa Cruz (pop. 64,632) lies just 75 miles south of San Francisco, nestled along the San Lorenzo River between the thickly wooded Santa Cruz Mountains and beautiful Monterey Bay. Residents and visitors enjoy a mild Mediterranean climate and an abundance of year-round outdoor activities in a laid-back beach town that delivers on big city excitement. The City serves as the county seat, and its principal industries include tourism, manufacturing, high tech, and education. In 2013, Forbes.com ranked Santa Cruz No. 6 on its national Best Cities for Future Job Growth list. The city is well known for water sports such as sailing and diving but is most famous as one of the world’s top surfing spots. Santa Cruz also offers a wide range of other outdoor activities. Spectacular oceanfront Santa Cruz Beach Boardwalk is California’s oldest surviving amusement park and one of the community’s biggest attractions, where visitors enjoy food, games, and rides overlooking majestic Monterey Bay. With over 1,700 acres of open space, the City is home to several state parks and beaches as well as a variety of city parks and recreation areas, including dog areas, a skate park, bike park, and golf course, as well as an extensive network of bike paths and lanes. The Parks and Recreation Department offers some of the coolest special events around, too, such as the annual Woodies on the Wharf car show and the Santa Cruz Clam Chowder Cookoff. Its numerous community assets, outdoor recreation opportunities, and warm, friendly atmosphere all make Santa Cruz the ultimate California beach community. This popular coastal community is also home to distinguished educational institutions. The Santa Cruz City School District is one of only 388 school districts in the entire nation to be named to the AP Achievement List for significant gains in Advanced Placement access and student performance. Pacific Collegiate School, a public charter school, was ranked No. 3 in the state and No. 18 in the nation by U.S. News and World Report in 2015. Highly regarded University of California, Santa Cruz has a student population of approximately 16,000 undergraduates and 1,500 graduate students.
CITY GOVERNMENT
anta Cruz is a Charter City that operates under a Council-Manager form of government. The City Council is comprised of the Mayor, Vice Mayor, and five Councilmembers who are all elected at-large. Councilmembers serve staggered four-year terms with a limit of two consecutive terms, and each year the Council elects one of its members to serve a one-year term as Mayor. The City Council appoints the City Attorney, City Clerk, and the City Manager, with the current City Manager serving as joint City Manager/ City Clerk with duties delegated to a City Clerk Administrator. Santa Cruz is a full service municipality that also operates four utilities including water, wastewater, stormwater, and refuse collection/landfill operations, as well as enterprise operations for parking facilities and a golf course. Library services are provided through a Joint Powers Authority agreement that includes the cities of Santa Cruz, Capitola, and Scotts Valley as well as the County of Santa Cruz. City operations in FY2016-17 are supported by a balanced total budget of $233.5 million, which includes an operating budget of $194.2 million and capital project appropriation of $38.8 million. Almost half of Santa Cruz’s total budget is comprised of enterprise funds. The City holds an AA+ bond rating with Fitch and maintains healthy General Fund reserves and investment portfolios. The City Council has created a Strategic Plan to guide Santa Cruz into the future and continues to focus on the following priorities: • Environmental Sustainability & Well-Managed Resources • Community Safety & Well-Being • Economic Vitality • Financial Stability & Organizational Health • Reliable & Forward-Thinking Infrastructure and Facilities • Engaged & Informed Community Martín Bernal has served as City Manager since 2010 after having been Santa Cruz’s Assistant City Manager for more
T
THE IDEAL CANDIDATE
he ideal candidate will be a dynamic and proactive professional who is well-versed in contemporary urban planning practices. He/she will convey a solution oriented approach to customer service and have the demonstrated ability to implement the tools and practices that support high performing and responsive teams. This strategic leader will also be known for managing staff and initiatives that exceed expectations.
than 13 years. Trusting in the talent and competence of his department heads, directors in Santa Cruz are allowed to lead with a great deal of flexibility and autonomy within a collaborative environment that supports innovation and reasonable risk taking. The city has institutionalized professional development as a corporate value and encourages involvement in professional associations. City staff enjoy a mutually respectful relationship with elected officials, and exemplary contributions and achievements do not go unrecognized.
T
THE DEPARTMENT
he Department of Planning and Community Development works to ensure that the physical development of Santa Cruz adheres to the City’s General Plan and building and safety codes thereby ensuring a safe, clean, attractive, and healthy living environment for residents, businesses, and visitors. The Department is organized across five divisions: Current Planning, Advance Planning, Code Compliance, Building and Safety, and Administration. The Planning and Community Development provides several vital services to the Santa Cruz community, including long-range planning for future City development; processing building and land use applications; reviewing development plans for health and safety requirements; issuing permits and inspecting for code compliance; facilitating green building practices; and developing and coordinating the City’s sustainability programs, as well as other policy work as required. Reporting to the City Manager, the Director is supported by a staff of over 36 and an annual operating budget of $7.2 million. The department staffs the Planning and Historic Preservation Commissions, along with the Board of Building Appeals. The new Director will have the opportunity to lead the implementation of the new General Plan and new design guidelines for the city’s major commercial corridors. Current projects include the mixed use industrial/ commercial/ residential development of Delaware Avenue, with a potential buildout of over 535,000 square feet to be comprised of up to 248 residential units and up to 145 industrial/commercial condominiums. Other initiatives include additional downtown mixed-use and hotel projects.
Bringing deep knowledge and experience in urban planning, this individual will exhibit a leadership style that engenders high credibility with customers, elected and appointed officials, colleagues and a variety of stakeholders. Exceptional interpersonal and communication skills will also be expected. The ideal candidate will be confident, interacting with a broad array of audiences and having a visible and accessible presence in the community. An adept relationship builder, he/she will bring proven reliability and a high degree of success with community engagement. A history of facilitating high level policy discussions and decisions around difficult and complex issues will help the new director succeed in the role. The ability to balance similar, as well as competing interests bolstered by a track record of resolving complex problems will be considered favorably. Previous experience working with elected and appointed officials is required. The ideal candidate will display high emotional intelligence and a self-assured and calm demeanor. He/she will be a strong negotiator with impressive consensus building and facilitative skills. Resilient in nature, he/she will be evenkeeled and accustomed to dealing with diverse opinions and sources of feedback. Further, the individual selected will exhibit well-developed political acumen and be comfortable with active community dialog. The ideal candidate will be known for energizing and inspiring staff in an empowering manner. He/she will have a reputation for maintaining a cohesive culture and leading teams that produce high quality work with a strong service orientation. An advocate of highly efficient systems and processes, this professional will have the proven ability to improve organizational and individual performance and enhance the capacity for innovation.
Long Term Disability: maximum monthly benefit of $10,000 (.54/$100) Retiree Health Incentive Additional Benefits: City offers additional benefits such as additional life and other insurances, Deferred Compensation program, tuition reimbursement, etc.
T Experience working with a highly engaged community will be considered favorably. Prior service in a coastal community is desirable, but not required. A history of being involved with important regional issues and initiatives is preferred. The ideal candidate must also be current on industry trends and best practices and convey a thorough understanding of good design principles. Six (6) years of progressively responsible experience in urban planning, which includes at least two (2) years of management experience, is required. A Bachelor’s degree in urban planning, architecture, public or business administration, or related discipline is required. A Master’s degree and/or AICP certification is preferred.
COMPENSATION & BENEFITS
T
he salary range for the Director is $142,068 to $181,284 annually. Placement within the range DOQE. The City also offers a competitive benefits package including: Retirement: California Public Employees Retirement System (PERS) Classic members 2% @ 60 formula (12% employee contribution). New to CalPERS 2% @ 62 (11.75% employee contribution). Medical Plan: City pays up to 90% coverage depending on chosen plan. Dental Plan: City paid for employee and family Vision Plan: City paid for employee and family Life Insurance: Group term life insurance is provided ($25,000 policy) Vacation: Up to 20 days after 15 years of service (can be negotiated based on candidate’s current accrual rate and total years of service) Holidays: 13 days per year Sick Leave: 12 days per year Administrative Leave: 80 hours per year Vehicle Allowance: $107 per month Management Benefit: $1,300/year Longevity Pay: 2.5% of salary after 10 years of service
APPLICATION & SELECTION PROCESS
he closing date for this recruitment is just prior to midnight on Monday, February 20, 2017. To be considered for this opportunity, upload a cover letter, resume and list of six (6) professional references using the “Apply Now” feature at www.tbcrecruiting.com.
Teri Black • 424.296.3111 Bradley Wardle • 650.450.3299 TERI BLACK & COMPANY, LLC www.tbcrecruiting.com
Following the closing date, resumes will be screened in relation to the criteria articulated in this brochure. Applicants with the most relevant qualifications will immediately be granted preliminary interviews by the consultants. Candidates deemed to be the best qualified will be invited to interview in Santa Cruz in March. A smaller group of candidates will be invited back for follow-up interviews and meetings. The City anticipates making an appointment shortly thereafter following the completion of extensive background and reference checks. Please note that references will not be contacted until the end of the process and, at that time, will be done so in close coordination with the candidate impacted.
