1. GOALS & VISION What is your goal and business vision?
2. WHO YOU SERVE (NICHE) Who are the ideal clients you want to attract? What are their problems?
3. YOUR SOLUTION What solution s do you offer for their problems (= your product portfolio)? What launches / campaigns will you have? (Tie it back to your goals.)
4. YOUR MARKETING STRATEGY
How do you get leads? How do you convert them to clients? How will you nurture your tribe (your stay-in-touch strategy)? Who are your partners? What support system do you need (your mentor, resources, team, software etc.)?