Small Business Marketing Masterclass Workbook
Small Business Marketing Masterclass Workbook
1|P age
Marketing Goals My goal is ---------------------------Deadline -----------------
2|P age
Marketing Blueprint Who is your Client Avatar? Audience: Age, gender, location, kids? professional?, education, hobbies etc.
3|P age
Issues they face/ Pain/What keeps them awake at night
What are their barriers to buying your service?
4|P age
Where are they? (On & Offline)
Red Carpet Policy
List the clients or type of that you love to work with: (think about values, work ethic, energy levels)
List the clients that you DO NOT like working with: (Think about the mood hoovers and energy vampires who you activity would like to avoid)
My ideal type of client is?
5|P age
Personal Brand
Who are you? (What are you about, what are you values and beliefs, what do you stand for?)
What do you do? (Think about the problems you solve and who you work with)
6|P age
Why you do it? (Why do you do what you do? What does it mean to you?
This is your personal brand 7|P age
Elevator Pitch The Pain You Solve (Identify the pain you are solving in the market)
Describe Your Perfect Customer & How You Help Them (Be very specific about your niche and what you do to help them)
8|P age
Describe the Benefits (What are the results you create for them? What is the emotion?)
Bring it all together
9|P age
Lead Generation Lead Generation Brainstorm Where are your potential clients hanging out? For example networking events, football matches, supermarkets, the school gates? Brainstorm as many different places where you can generate leads for your business.
10 | P a g e
Sales Conversion Which Sales Conversion tactics can you use in your business?
Phone calls Skype Face to Face meetings Email Marketing campaign Free consolations Sales page on website
11 | P a g e
Marketing Strategies Which marketing strategies will you utilise?
Networking Email Marketing Social Media Marketing Blogging Vlogging Referrals Word of mouth Website Direct Mail Free Offers Books
12 | P a g e
Next Steps Schedule time in your diary to implement this marketing blueprint Spend at least 90 minutes per day marketing your business
13 | P a g e
1|P age
Marketing Goals My goal is ---------------------------Deadline -----------------
2|P age
Marketing Blueprint Who is your Client Avatar? Audience: Age, gender, location, kids? professional?, education, hobbies etc.
3|P age
Issues they face/ Pain/What keeps them awake at night
What are their barriers to buying your service?
4|P age
Where are they? (On & Offline)
Red Carpet Policy
List the clients or type of that you love to work with: (think about values, work ethic, energy levels)
List the clients that you DO NOT like working with: (Think about the mood hoovers and energy vampires who you activity would like to avoid)
My ideal type of client is?
5|P age
Personal Brand
Who are you? (What are you about, what are you values and beliefs, what do you stand for?)
What do you do? (Think about the problems you solve and who you work with)
6|P age
Why you do it? (Why do you do what you do? What does it mean to you?
This is your personal brand 7|P age
Elevator Pitch The Pain You Solve (Identify the pain you are solving in the market)
Describe Your Perfect Customer & How You Help Them (Be very specific about your niche and what you do to help them)
8|P age
Describe the Benefits (What are the results you create for them? What is the emotion?)
Bring it all together
9|P age
Lead Generation Lead Generation Brainstorm Where are your potential clients hanging out? For example networking events, football matches, supermarkets, the school gates? Brainstorm as many different places where you can generate leads for your business.
10 | P a g e
Sales Conversion Which Sales Conversion tactics can you use in your business?
Phone calls Skype Face to Face meetings Email Marketing campaign Free consolations Sales page on website
11 | P a g e
Marketing Strategies Which marketing strategies will you utilise?
Networking Email Marketing Social Media Marketing Blogging Vlogging Referrals Word of mouth Website Direct Mail Free Offers Books
12 | P a g e
Next Steps Schedule time in your diary to implement this marketing blueprint Spend at least 90 minutes per day marketing your business
13 | P a g e
