Social Media Content Planning & Management Kristine Esperacion | Mobile: (+63) 9163167236 | Skype: kris.esperacion | Email:
[email protected] Client: GoBear Philippines – e-commerce startup
1. News delivered while it’s hot. I follow news and social sites on Facebook and Twitter/Tweetdeck to keep me abreast of what is happening in the industry. I write news articles, publish on the website, and post in social media within the first 2 hours.
2. Value-added content, and not just rehash To gain readership confidence to trust your website, I make sure content is not just a rehash of existing blogs. I write true, original content.
3. Follow a high-grade research methodology Listicles are easy reads, making them appealing to every target market. In order to rank for search engines, listicles should still follow a nicely formatted body that is based in a research methodology that doesn’t suck.
4. Sometimes, it’s difficult. But you can always make a way to inject your branding in pop culture. I’m not promising anything here, but full disclosure, I’ll do my best.
5. Carousels? Sure.
6. Paid Ads? Definitely.