SOCIAL MEDIA KIT
2015 PUREOLOGY BRANDING SOCIAL MEDIA KIT
1
SOCIAL MEDIA KIT •
This kit contains Facebook & Instagram images and copy to introduce new Pureology visuals in social media.
•
The brand hashtag for Pureology is #KeepItColourful and this has been included in the copy of the posts. Additional hashtags to give greater visibility to posts have also been included in this kit. These can be added in the Instagram comments.
•
It is recommended that you schedule these posts 1x per week to introduce the new Pureology visuals to your social media audience.
2
FACEBOOK COVER IMAGE
3
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: KEEP IT COLOURFUL Pureology has a fresh new look, and of course it’s all about colour! See our new images and find out why we’re the #1 colour care brand. #KeepItColourful
INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
4
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: WE’RE ALL ABOUT MULTITASKING. Our formulas not only provide amazing colour protection. They’re dual benefit to also provide customized colour care for whatever your hair needs – volume, strength, moisture, or smoothness. Just another way we keep it colourful. #KeepItColourful
INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
5
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: OH WHAT A COLOURFUL WORLD.. THE WORLD OF PUREOLOGY! We were born to care for colour-treated hair and our fresh new look is all about colour. See it here. #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
6
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: WE BELIEVE EVERYONE SHOULD SHOW THEIR TRUE COLOUR Our exclusive AntiFade Complex® contains antioxidants and full spectrum UVA/UVB sunscreens to help colour-treated hair stay salonfresh. Another way we keep it colourful. #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
7
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: BECAUSE WE CARE ABOUT THE WORLD AROUND US TOO. Our 100% Vegan formulas are made with sustainably-sourced natural plant extracts and packaged in 50% postconsumer recycled materials and 100% recyclable bottles. See how we keep it sustainable. #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
8
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: LESS REALLY IS MORE Our ZeroSulfate Shampoos are so concentrated you only need a small amount for rich lather and gentle colour-caring cleansing. Which means you’ll get 70+ shampoos from each bottle (based on a 3.5 gram dose) – approximately two times more than any other professional shampoo. That’s how we keep it colourful, longer! #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
9
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: WE TAKE YOUR COLOUR CARE SERIOUSLY We’ve got your colour care covered with ZeroSulfate Shampoos and 100% Vegan, AntiFade Complex® formulas that offer dual benefits. So if you take your colour care seriously, like we do, you’ve come to the right place! #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
10
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: OUR AROMATHERAPY FRAGRANCES ARE ADDICTIVE. YOU’VE BEEN WARNED. With rich lather and concentrated, decadent formulas, our products provide luxurious hydration, softness and colour care. See how we keep it indulgent. #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
11
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: SULFATES ARE A BIG ZERO IN OUR BOOK. Our ZeroSulfate Shampoos are made with naturally-derived cleansers of corn, coconut and sugar to cleanse gently without stripping colour. Just one of the ways we keep it colourful! #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
12
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: DON’T STYLE WITHOUT US Because caring for colourtreated hair doesn’t stop when styling begins, we offer a range of styling products that help protect colour and let you create the style you want. Another way we keep it colourful! #KeepItColourful
INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
13
1
SOCIAL MEDIA KIT •
This kit contains Facebook & Instagram images and copy to introduce new Pureology visuals in social media.
•
The brand hashtag for Pureology is #KeepItColourful and this has been included in the copy of the posts. Additional hashtags to give greater visibility to posts have also been included in this kit. These can be added in the Instagram comments.
•
It is recommended that you schedule these posts 1x per week to introduce the new Pureology visuals to your social media audience.
2
FACEBOOK COVER IMAGE
3
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: KEEP IT COLOURFUL Pureology has a fresh new look, and of course it’s all about colour! See our new images and find out why we’re the #1 colour care brand. #KeepItColourful
INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
4
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: WE’RE ALL ABOUT MULTITASKING. Our formulas not only provide amazing colour protection. They’re dual benefit to also provide customized colour care for whatever your hair needs – volume, strength, moisture, or smoothness. Just another way we keep it colourful. #KeepItColourful
INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
5
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: OH WHAT A COLOURFUL WORLD.. THE WORLD OF PUREOLOGY! We were born to care for colour-treated hair and our fresh new look is all about colour. See it here. #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
6
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: WE BELIEVE EVERYONE SHOULD SHOW THEIR TRUE COLOUR Our exclusive AntiFade Complex® contains antioxidants and full spectrum UVA/UVB sunscreens to help colour-treated hair stay salonfresh. Another way we keep it colourful. #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
7
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: BECAUSE WE CARE ABOUT THE WORLD AROUND US TOO. Our 100% Vegan formulas are made with sustainably-sourced natural plant extracts and packaged in 50% postconsumer recycled materials and 100% recyclable bottles. See how we keep it sustainable. #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
8
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: LESS REALLY IS MORE Our ZeroSulfate Shampoos are so concentrated you only need a small amount for rich lather and gentle colour-caring cleansing. Which means you’ll get 70+ shampoos from each bottle (based on a 3.5 gram dose) – approximately two times more than any other professional shampoo. That’s how we keep it colourful, longer! #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
9
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: WE TAKE YOUR COLOUR CARE SERIOUSLY We’ve got your colour care covered with ZeroSulfate Shampoos and 100% Vegan, AntiFade Complex® formulas that offer dual benefits. So if you take your colour care seriously, like we do, you’ve come to the right place! #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
10
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: OUR AROMATHERAPY FRAGRANCES ARE ADDICTIVE. YOU’VE BEEN WARNED. With rich lather and concentrated, decadent formulas, our products provide luxurious hydration, softness and colour care. See how we keep it indulgent. #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
11
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: SULFATES ARE A BIG ZERO IN OUR BOOK. Our ZeroSulfate Shampoos are made with naturally-derived cleansers of corn, coconut and sugar to cleanse gently without stripping colour. Just one of the ways we keep it colourful! #KeepItColourful INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
12
SOCIAL MEDIA POST FACEBOOK & INSTAGRAM POST COPY: DON’T STYLE WITHOUT US Because caring for colourtreated hair doesn’t stop when styling begins, we offer a range of styling products that help protect colour and let you create the style you want. Another way we keep it colourful! #KeepItColourful
INSTAGRAM POST COMMENTS: #KeepItColorful #Pureology #Hair #Haircolor #Haircolour
13
