StarterKit scp
The Strategic Coach Program ®
Information Package
A
s a successful entrepreneur, you’ve proven that you have the ability to transform your vision into reality. Yet, as many entrepreneurs become successful, they reach a point where it becomes increasingly difficult to move ahead. The complexity of dealing with the many opportunities, responsibilities, and challenges that arise as a business grows begins to obscure their ability to pay attention to that future vision and to do what’s needed to move toward it confidently and creatively. The Strategic Coach® Program helps successful entrepreneurs to refocus on their vision of the future and use this vision to create a clear action plan for the present. This has the remarkable impact of creating a level of simplicity and confidence that makes it increasingly easier to reach bigger and bigger goals, both personally and professionally, while experiencing ever-greater levels of energy, enjoyment, and satisfaction with life. If you’re curious about how this works and how you might be able to apply it in your own life, this package has been designed for you.
Reconnecting with the “future you.”
Complexity keeps many successful entrepreneurs focused on the present and sometimes the past, instead of thinking about the future, where all growth and progress lie. 2
M
any entrepreneurs get stuck at a certain level of success because they’re buried under countless details, demands, and activities that drain energy and destroy confidence and creativity. Everything is complicated, not much gets completed, there’s no time away from the business, and the fun and satisfaction of being an entrepreneur fades.
Ceiling of Complexity™
Ceiling of Complexity
Or, just the opposite. Things are too exciting, almost out of control. Too much is happening too fast, with no time to think or to plan. These entrepreneurs feel enormous tension between their work and personal lives. Just when their opportunities are the biggest, their capabilities are stretched to the limit. We call this common condition “hitting The Ceiling of Complexity.” FRUSTRATION Increased effort and time do not produce increased results and satisfaction. Limitations of existing structures, relationships, and personal habits.
3
From complexity to simplicity and focus.
What is needed to break through The Ceiling of Complexity, and the frustration that accompanies it, is a new set of structures, habits, and capabilities. 4
W
hen you’re focused on trying to get through each day, week, or month, there’s little time or energy left to build a bigger future. The Strategic Coach Program helps entrepreneurs break through The Ceiling of Complexity™ by creating a protected environment once every 90 days. In this setting, you can develop the conversation that’s already going on in your head with the “future you” — the person you want to be — and make yourself accountable to that person. Clear vision and direction from your “future you” allow you to focus your goals and priorities and to see clearly what lies in the way of achieving them. Tools and concepts provided in the Program help you overcome these obstacles in order to realize the vision you have for your future income, freedom, quality of life, and achievement.
The first three years of the Program are designed to achieve three main results that support every entrepreneur’s ability to realize their future vision:
1. Eliminate from an entrepreneur’s life all the “stuff” and messes
that interfere with productivity, and set up systems that prevent new issues from reducing focus and creativity.
2. Increase the entrepreneur’s concentration on the most important money-making relationships and activities.
3. Increase dramatically the amount of rejuvenating free time an entrepreneur has, both to increase productivity and focus at work and to ensure that more time and energy are available for personal relationships, increased health, and all the personal interests that make being an entrepreneur worthwhile.
5
How the Program works.
The Strategic Coach Program provides a unique learning experience that helps you draw from what you already know and use it to create the future you want. 6
E
very 90 days, Strategic Coach® participants meet for a one-day workshop with a group of committed, like-minded entrepreneurs and an experienced coach. Workshops consist of a series of focusing exercises, regular reviews of progress, planning for the next quarter, and sharing with peers to increase learning and accountability. Progress builds in stages, and after three years of the Program, or 12 workshops, most entrepreneurs have significantly transformed their businesses to support greater productivity, unlimited growth, and greatly expanded personal freedom. Independent surveys show that income tends to double on average over this time, and the amount of time spent away from the business on rejuvenating free-time activities increases dramatically. Results from working with thousands of participants over the years indicate that these first three years provide a foundation for continued exponential growth in subsequent years. For this reason, many entrepreneurs see the Program as a lifelong commitment to their growth and success.
7
The Strategies
1
2
3
4
5
Here’s a sample of the strategies used in the Strategic Coach Program to focus your conversation with your “future you,” and allow you to break through complexity and frustration to reach new levels of productivity, possibility, enjoyment, and confidence.
8
1
6
2
Focus on vision and multiply progress.
Focus on free time and multiply productivity.
The Strategic Coach Program helps you clarify your vision of what you’d like your life to look like. In the Program, you establish clear goals and improvements, with deadlines for achieving them, that will keep you on track to realize that vision.
Most time-management systems start with the objective of maximizing the amount of work you can get done. The Strategic Coach approach puts the emphasis on rejuvenation, so you can be more creative and productive in fewer work days.
Over the next three years, what are the three most important improvements you want to make in your life?
How many extra Free Days™ do you want to take over the next three years?
9
3 Focus on delegation and multiply income.
Focus on relationships and multiply opportunity.
Our experience with thousands of entrepreneurs who have been in the Strategic Coach Program for at least three years indicates that each time an entrepreneur successfully delegates a significant portion of existing “stuff,” there is an accompanying dramatic increase in personal income.
In this era of intense competition and commoditization, the secret to success is to focus extraordinary service on a core group of high-quality clients and centers of influence — who then become marketers through referrals to others like them.
Each delegation frees the entrepreneur to focus more time, attention, and ability on the most important moneymaking relationships.
10
4
How much do you want your income to increase over the next three years?
By doing this systematically, entrepreneurs are able to create a limitless, highquality market immune to the ups and downs of the economy. Three years from now, how many clients do you want to have? What would you like the average annual income from each of these relationships to be?
5
6
Focus on strengths and delegate weaknesses.
Focus on habits and forget about discipline.
Entrepreneurs in Strategic Coach learn to focus only on personal strengths and to delegate all weaknesses to others who are strong in these areas of activity. A superb support team develops that does not need to be motivated or managed.
The key to improving entrepreneurial performance and results is not more discipline. Rather, it is establishing a system of new habits that are appropriate to the achievement of the higherlevel economic relationships that you envision as part of your goals.
Which of your strengths do you most want to reinforce? Which weaknesses do you most want to delegate?
What are the three most important permanent habits you need to develop to achieve your three-year goals?
11
Why entrepreneurs join the Strategic Coach Program.
Focus, accountability, and the right structure and process are what many entrepreneurs need to achieve their biggest business and personal goals. 12
Y
ou could try to implement these principles on your own, but in reality, most people don’t. They simply get too distracted by the immediate demands of running their business to change their way of doing things proactively in a regular, strategic way. Making the transformation is easier with a structured path to help you set achievable, incremental goals and hold yourself accountable to them on a quarterly basis. Also, it’s easier when you’re provided with proven tools that let you get greater results with less time and effort. And, finally, a peer group of other highly motivated, successful entrepreneurs who are as committed to growth as you are provides a rich environment that you’ll look forward to coming back to. Quarter by quarter, by participating in a structured process, bringing your issues and goals to the workshop, and spending a day focusing just on building your future, your confidence grows tremendously. Using your time better so you have more energy,
creativity, and balance in your life gives you the ability to generate more and more income. You’ll have the time and mental energy to use that income to achieve whatever you want to be true in your business and your personal life on an ongoing basis. Thousands of entrepreneurs from over 60 industries and 12 countries have used the Strategic Coach Program to increase their incomes, grow their businesses, and get back a real sense of control over their futures. If you think this kind of proven process is what you’ve been looking for to make your next quantum leap, call our Toronto office at 416.531.7399 or 1.800.387.3206, our Chicago office at 847.699.5767 or 1.888.872.8877, or, from the U.K., call 0800 051 6413 toll free, and speak to a member of our team. They will be happy to help you register or to answer any questions you may have.
13
Qualifications
Join the Strategic Coach community of like-minded peers, where you will feel understood and supported as you pursue your biggest lifetime goals. 14
T
o qualify for the Program, you must be an entrepreneur (business owner or principal, high commission salesperson, or professional in your own practice) with a minimum of three years’ experience running your business. You must also have earned a personal net income of at least US/CA$100,000 or UK£80,000 in the past 12 months. Once the qualifications have been met, it’s vital to consider what environment works best for you. We’ve discovered that those who benefit the most and experience the greatest success in the Program possess the following attributes: • • • • • • •
Are committed to personal growth and transformation Want a balanced life Are coachable/open to new concepts and tools Have a desire to participate and share Understand that the Program is a process, not a quick fix Have “batteries included” Decide and pay for themselves
If these characteristics describe you, we’d love to speak with you about how the Strategic Coach Program can benefit your experience as an entrepreneur.
15
Testimonials
“The Strategic Coach Program has changed my life. My income is up significantly and so is my free time, which has been a blessing for my family. Hands down, Coach is the best investment I’ve ever made in myself.” 16
John Meis, D.D.S. Siouxland Dental Health and Apogee Dental Network Sioux City, IA
“Participating in Strategic Coach has transformed my life over the past five years. It has given me a platform for taking control of my time, discovering my personal strengths, building a great team, investing in how we create value in the world, and climbing a ladder toward my own bigger future.” Greg Fitzgerald Tri-Oak Commercial Group, Inc. Canton, GA
“My primary objective in enrolling was to increase the free time that the Program promised. I am now able to comfortably take at least 150 Free Days a year. I would strongly recommend this Program to any entrepreneur who wants to achieve a balanced life as well as a prosperous business.” Jannice Moore The Governance Coach Calgary, AB
“Strategic Coach has given me time out to think about how to grow the business without having to give up family life.” Tim Thackrah Elmsleigh House Dental Clinic Surrey, England
“I am grateful to Strategic Coach for helping me implement an effective time management system, focus on my unique talents, and create value. I truly have greater simplicity, focus, and confidence in my life as a result of Strategic Coach.” Doug R. Andrew Paramount Financial Services, Inc. Salt Lake City, UT
17
About Strategic Coach
®
Experience Lifetime Growth®
18
F
or more than 20 years, Strategic Coach has offered successful entrepreneurs a unique process for extraordinary growth, higher income, and exceptional quality of life.
Founded by Dan Sullivan and Babs Smith in 1988, Strategic Coach is an organization run by entrepreneurs, for entrepreneurs. Dan had been coaching entrepreneurs one-on-one for 15 years before he met Babs, and together they decided to create the company. Partners in life as well as in business, Dan and Babs take over 150 Free Days per year, always together. The company operates using the same philosophy, tools, and concepts taught in the Strategic Coach Program. With over 80 team members, and offices located in three cities — Toronto, Chicago, and Manchester, U.K. — Strategic Coach continues to grow, enriching its offerings to an expanding global client base. Strategic Coach clients have come from over 60 industries and a dozen countries. Participants regularly travel from as far away as South Africa, Australia, New Zealand, and Hong Kong to attend quarterly sessions.
19
The R-Factor Question ®
“If you were reading this three years from today, what has to have happened during that three-year period for you to feel happy about your progress?”
20
At Strategic Coach, we ask this question at the beginning of every relationship. The answer tells us a lot: whether someone can envision their own bigger future and if they’re willing to invest in that vision. This question starts a process that has helped thousands of entrepreneurs create extraordinary growth, a higher income, and an exceptional quality of life. Please answer this question for yourself on the lines below. We’re confident this thinking process will be valuable in helping you think strategically about your own bigger future.
To register, or for more information, call:
toronto: 416.531.7399 or 1.800.387.3206 chicago: 847.699.5767 or 1.888.872.8877 u.k.: 0800 051 6413 (toll free to Toronto office)
suite 8 dunham house cross street sale cheshire m33 7hh england
email:
www.strategiccoach.com
[email protected]
33 fraser avenue suite 201 toronto ontario m6k 3j9 canada 10255 w. higgins road suite 420 rosemont illinois 60018 usa
TM & © 2010. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. P.202.35174.7
Information Package
A
s a successful entrepreneur, you’ve proven that you have the ability to transform your vision into reality. Yet, as many entrepreneurs become successful, they reach a point where it becomes increasingly difficult to move ahead. The complexity of dealing with the many opportunities, responsibilities, and challenges that arise as a business grows begins to obscure their ability to pay attention to that future vision and to do what’s needed to move toward it confidently and creatively. The Strategic Coach® Program helps successful entrepreneurs to refocus on their vision of the future and use this vision to create a clear action plan for the present. This has the remarkable impact of creating a level of simplicity and confidence that makes it increasingly easier to reach bigger and bigger goals, both personally and professionally, while experiencing ever-greater levels of energy, enjoyment, and satisfaction with life. If you’re curious about how this works and how you might be able to apply it in your own life, this package has been designed for you.
Reconnecting with the “future you.”
Complexity keeps many successful entrepreneurs focused on the present and sometimes the past, instead of thinking about the future, where all growth and progress lie. 2
M
any entrepreneurs get stuck at a certain level of success because they’re buried under countless details, demands, and activities that drain energy and destroy confidence and creativity. Everything is complicated, not much gets completed, there’s no time away from the business, and the fun and satisfaction of being an entrepreneur fades.
Ceiling of Complexity™
Ceiling of Complexity
Or, just the opposite. Things are too exciting, almost out of control. Too much is happening too fast, with no time to think or to plan. These entrepreneurs feel enormous tension between their work and personal lives. Just when their opportunities are the biggest, their capabilities are stretched to the limit. We call this common condition “hitting The Ceiling of Complexity.” FRUSTRATION Increased effort and time do not produce increased results and satisfaction. Limitations of existing structures, relationships, and personal habits.
3
From complexity to simplicity and focus.
What is needed to break through The Ceiling of Complexity, and the frustration that accompanies it, is a new set of structures, habits, and capabilities. 4
W
hen you’re focused on trying to get through each day, week, or month, there’s little time or energy left to build a bigger future. The Strategic Coach Program helps entrepreneurs break through The Ceiling of Complexity™ by creating a protected environment once every 90 days. In this setting, you can develop the conversation that’s already going on in your head with the “future you” — the person you want to be — and make yourself accountable to that person. Clear vision and direction from your “future you” allow you to focus your goals and priorities and to see clearly what lies in the way of achieving them. Tools and concepts provided in the Program help you overcome these obstacles in order to realize the vision you have for your future income, freedom, quality of life, and achievement.
The first three years of the Program are designed to achieve three main results that support every entrepreneur’s ability to realize their future vision:
1. Eliminate from an entrepreneur’s life all the “stuff” and messes
that interfere with productivity, and set up systems that prevent new issues from reducing focus and creativity.
2. Increase the entrepreneur’s concentration on the most important money-making relationships and activities.
3. Increase dramatically the amount of rejuvenating free time an entrepreneur has, both to increase productivity and focus at work and to ensure that more time and energy are available for personal relationships, increased health, and all the personal interests that make being an entrepreneur worthwhile.
5
How the Program works.
The Strategic Coach Program provides a unique learning experience that helps you draw from what you already know and use it to create the future you want. 6
E
very 90 days, Strategic Coach® participants meet for a one-day workshop with a group of committed, like-minded entrepreneurs and an experienced coach. Workshops consist of a series of focusing exercises, regular reviews of progress, planning for the next quarter, and sharing with peers to increase learning and accountability. Progress builds in stages, and after three years of the Program, or 12 workshops, most entrepreneurs have significantly transformed their businesses to support greater productivity, unlimited growth, and greatly expanded personal freedom. Independent surveys show that income tends to double on average over this time, and the amount of time spent away from the business on rejuvenating free-time activities increases dramatically. Results from working with thousands of participants over the years indicate that these first three years provide a foundation for continued exponential growth in subsequent years. For this reason, many entrepreneurs see the Program as a lifelong commitment to their growth and success.
7
The Strategies
1
2
3
4
5
Here’s a sample of the strategies used in the Strategic Coach Program to focus your conversation with your “future you,” and allow you to break through complexity and frustration to reach new levels of productivity, possibility, enjoyment, and confidence.
8
1
6
2
Focus on vision and multiply progress.
Focus on free time and multiply productivity.
The Strategic Coach Program helps you clarify your vision of what you’d like your life to look like. In the Program, you establish clear goals and improvements, with deadlines for achieving them, that will keep you on track to realize that vision.
Most time-management systems start with the objective of maximizing the amount of work you can get done. The Strategic Coach approach puts the emphasis on rejuvenation, so you can be more creative and productive in fewer work days.
Over the next three years, what are the three most important improvements you want to make in your life?
How many extra Free Days™ do you want to take over the next three years?
9
3 Focus on delegation and multiply income.
Focus on relationships and multiply opportunity.
Our experience with thousands of entrepreneurs who have been in the Strategic Coach Program for at least three years indicates that each time an entrepreneur successfully delegates a significant portion of existing “stuff,” there is an accompanying dramatic increase in personal income.
In this era of intense competition and commoditization, the secret to success is to focus extraordinary service on a core group of high-quality clients and centers of influence — who then become marketers through referrals to others like them.
Each delegation frees the entrepreneur to focus more time, attention, and ability on the most important moneymaking relationships.
10
4
How much do you want your income to increase over the next three years?
By doing this systematically, entrepreneurs are able to create a limitless, highquality market immune to the ups and downs of the economy. Three years from now, how many clients do you want to have? What would you like the average annual income from each of these relationships to be?
5
6
Focus on strengths and delegate weaknesses.
Focus on habits and forget about discipline.
Entrepreneurs in Strategic Coach learn to focus only on personal strengths and to delegate all weaknesses to others who are strong in these areas of activity. A superb support team develops that does not need to be motivated or managed.
The key to improving entrepreneurial performance and results is not more discipline. Rather, it is establishing a system of new habits that are appropriate to the achievement of the higherlevel economic relationships that you envision as part of your goals.
Which of your strengths do you most want to reinforce? Which weaknesses do you most want to delegate?
What are the three most important permanent habits you need to develop to achieve your three-year goals?
11
Why entrepreneurs join the Strategic Coach Program.
Focus, accountability, and the right structure and process are what many entrepreneurs need to achieve their biggest business and personal goals. 12
Y
ou could try to implement these principles on your own, but in reality, most people don’t. They simply get too distracted by the immediate demands of running their business to change their way of doing things proactively in a regular, strategic way. Making the transformation is easier with a structured path to help you set achievable, incremental goals and hold yourself accountable to them on a quarterly basis. Also, it’s easier when you’re provided with proven tools that let you get greater results with less time and effort. And, finally, a peer group of other highly motivated, successful entrepreneurs who are as committed to growth as you are provides a rich environment that you’ll look forward to coming back to. Quarter by quarter, by participating in a structured process, bringing your issues and goals to the workshop, and spending a day focusing just on building your future, your confidence grows tremendously. Using your time better so you have more energy,
creativity, and balance in your life gives you the ability to generate more and more income. You’ll have the time and mental energy to use that income to achieve whatever you want to be true in your business and your personal life on an ongoing basis. Thousands of entrepreneurs from over 60 industries and 12 countries have used the Strategic Coach Program to increase their incomes, grow their businesses, and get back a real sense of control over their futures. If you think this kind of proven process is what you’ve been looking for to make your next quantum leap, call our Toronto office at 416.531.7399 or 1.800.387.3206, our Chicago office at 847.699.5767 or 1.888.872.8877, or, from the U.K., call 0800 051 6413 toll free, and speak to a member of our team. They will be happy to help you register or to answer any questions you may have.
13
Qualifications
Join the Strategic Coach community of like-minded peers, where you will feel understood and supported as you pursue your biggest lifetime goals. 14
T
o qualify for the Program, you must be an entrepreneur (business owner or principal, high commission salesperson, or professional in your own practice) with a minimum of three years’ experience running your business. You must also have earned a personal net income of at least US/CA$100,000 or UK£80,000 in the past 12 months. Once the qualifications have been met, it’s vital to consider what environment works best for you. We’ve discovered that those who benefit the most and experience the greatest success in the Program possess the following attributes: • • • • • • •
Are committed to personal growth and transformation Want a balanced life Are coachable/open to new concepts and tools Have a desire to participate and share Understand that the Program is a process, not a quick fix Have “batteries included” Decide and pay for themselves
If these characteristics describe you, we’d love to speak with you about how the Strategic Coach Program can benefit your experience as an entrepreneur.
15
Testimonials
“The Strategic Coach Program has changed my life. My income is up significantly and so is my free time, which has been a blessing for my family. Hands down, Coach is the best investment I’ve ever made in myself.” 16
John Meis, D.D.S. Siouxland Dental Health and Apogee Dental Network Sioux City, IA
“Participating in Strategic Coach has transformed my life over the past five years. It has given me a platform for taking control of my time, discovering my personal strengths, building a great team, investing in how we create value in the world, and climbing a ladder toward my own bigger future.” Greg Fitzgerald Tri-Oak Commercial Group, Inc. Canton, GA
“My primary objective in enrolling was to increase the free time that the Program promised. I am now able to comfortably take at least 150 Free Days a year. I would strongly recommend this Program to any entrepreneur who wants to achieve a balanced life as well as a prosperous business.” Jannice Moore The Governance Coach Calgary, AB
“Strategic Coach has given me time out to think about how to grow the business without having to give up family life.” Tim Thackrah Elmsleigh House Dental Clinic Surrey, England
“I am grateful to Strategic Coach for helping me implement an effective time management system, focus on my unique talents, and create value. I truly have greater simplicity, focus, and confidence in my life as a result of Strategic Coach.” Doug R. Andrew Paramount Financial Services, Inc. Salt Lake City, UT
17
About Strategic Coach
®
Experience Lifetime Growth®
18
F
or more than 20 years, Strategic Coach has offered successful entrepreneurs a unique process for extraordinary growth, higher income, and exceptional quality of life.
Founded by Dan Sullivan and Babs Smith in 1988, Strategic Coach is an organization run by entrepreneurs, for entrepreneurs. Dan had been coaching entrepreneurs one-on-one for 15 years before he met Babs, and together they decided to create the company. Partners in life as well as in business, Dan and Babs take over 150 Free Days per year, always together. The company operates using the same philosophy, tools, and concepts taught in the Strategic Coach Program. With over 80 team members, and offices located in three cities — Toronto, Chicago, and Manchester, U.K. — Strategic Coach continues to grow, enriching its offerings to an expanding global client base. Strategic Coach clients have come from over 60 industries and a dozen countries. Participants regularly travel from as far away as South Africa, Australia, New Zealand, and Hong Kong to attend quarterly sessions.
19
The R-Factor Question ®
“If you were reading this three years from today, what has to have happened during that three-year period for you to feel happy about your progress?”
20
At Strategic Coach, we ask this question at the beginning of every relationship. The answer tells us a lot: whether someone can envision their own bigger future and if they’re willing to invest in that vision. This question starts a process that has helped thousands of entrepreneurs create extraordinary growth, a higher income, and an exceptional quality of life. Please answer this question for yourself on the lines below. We’re confident this thinking process will be valuable in helping you think strategically about your own bigger future.
To register, or for more information, call:
toronto: 416.531.7399 or 1.800.387.3206 chicago: 847.699.5767 or 1.888.872.8877 u.k.: 0800 051 6413 (toll free to Toronto office)
suite 8 dunham house cross street sale cheshire m33 7hh england
email:
www.strategiccoach.com
[email protected]
33 fraser avenue suite 201 toronto ontario m6k 3j9 canada 10255 w. higgins road suite 420 rosemont illinois 60018 usa
TM & © 2010. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. P.202.35174.7
