Tailored audiences - Adobe Marketing Cloud
Tailored audiences EXAMPLE USE CASES
@TwitterAds | Confidential
WEB
BCD Motors @BCDMotors
The 2014 BCDCoupe was voted the year’s Best New Sports Car. Take a test drive to find out why: bit.ly/bcdcoupe pic.twitter.com/jM9Q6DCQCU
Keep your brand top of mind for in-market consumers Audience: Auto intenders, visited sports car pages
@TwitterAds | Confidential
2
WEB
ABC Travel @ABC_Brands
Treat yourself to a getaway this winter. Get up to 30% off Las Vegas packages. Book now: bit.ly/vegas30 pic.twitter.com/vcr2mN8MCn
Keep your brand top of mind for in-market consumers Audience: Expressed interest in Las Vegas travel in the last 3 months without booking
@TwitterAds | Confidential
3
WEB
ABC Shoes @ABC_Brands
Get free shipping when you purchase a new pair of shoes for a limited time. Buy now: bit.ly/freeship0 pic.twitter.com/UQN8FAxARK
Promote a limited time offer to incentivize cart abandoners Audience: Cart abandoners
@TwitterAds | Confidential
WEB
ABC Pictures @ABC_Brands
Have you seen #Birdseye2 yet? Don’t miss it on the big screen - in theatres everywhere now! bit.ly/1jK8Mt9 pic.twitter.com/ZOJor0BLhH
Drive sales among users who’ve already expressed interest in your brand Audience: Movie site visitors, viewed trailer
@TwitterAds | Confidential
5
CRM
ABC Shoes @ABC_Brands
Club members get $50 off orders over $200 all month! It’s our way of saying thanks. bit.ly/clubfifty pic.twitter.com/TvKLhcePMN
Share a special offer with your most valuable customers Audience: Frequent purchasers, high-value customers, loyalty club members, etc.
@TwitterAds | Confidential
6
CRM
ABC Wireless @ABC_Brands
You deserve the latest & greatest. Trade in your old ABC phone and get $ back for a new one. bit.ly/18GZfkR pic.twitter.com/8tswP69Hpj
Promote upgrades or complementary products to existing customers Audience: Existing customers who purchased over one year ago
@TwitterAds | Confidential
7
CRM
ABC Credit @ABC_Brands
Earn cash back while building your credit. Sign up now and we'll give you $20 to get started. bit.ly/18GZfkR pic.twitter.com/BlCUnhXxdw
Focus on efficiently acquiring new customers Audience: College students (interest targeting), excluding existing customers
@TwitterAds | Confidential
8
TWITTER ID
ABC Tech @ABC_Brands
Introducing a new touchscreen technology like you've never seen. Get an exclusive preview: bit.ly/18GZfkR pic.twitter.com/BlCUnhXxdw
Shape opinions of influential users Audience: Tech influencers (via Twitter user ID)
@TwitterAds | Confidential
9
@TwitterAds | Confidential
WEB
BCD Motors @BCDMotors
The 2014 BCDCoupe was voted the year’s Best New Sports Car. Take a test drive to find out why: bit.ly/bcdcoupe pic.twitter.com/jM9Q6DCQCU
Keep your brand top of mind for in-market consumers Audience: Auto intenders, visited sports car pages
@TwitterAds | Confidential
2
WEB
ABC Travel @ABC_Brands
Treat yourself to a getaway this winter. Get up to 30% off Las Vegas packages. Book now: bit.ly/vegas30 pic.twitter.com/vcr2mN8MCn
Keep your brand top of mind for in-market consumers Audience: Expressed interest in Las Vegas travel in the last 3 months without booking
@TwitterAds | Confidential
3
WEB
ABC Shoes @ABC_Brands
Get free shipping when you purchase a new pair of shoes for a limited time. Buy now: bit.ly/freeship0 pic.twitter.com/UQN8FAxARK
Promote a limited time offer to incentivize cart abandoners Audience: Cart abandoners
@TwitterAds | Confidential
WEB
ABC Pictures @ABC_Brands
Have you seen #Birdseye2 yet? Don’t miss it on the big screen - in theatres everywhere now! bit.ly/1jK8Mt9 pic.twitter.com/ZOJor0BLhH
Drive sales among users who’ve already expressed interest in your brand Audience: Movie site visitors, viewed trailer
@TwitterAds | Confidential
5
CRM
ABC Shoes @ABC_Brands
Club members get $50 off orders over $200 all month! It’s our way of saying thanks. bit.ly/clubfifty pic.twitter.com/TvKLhcePMN
Share a special offer with your most valuable customers Audience: Frequent purchasers, high-value customers, loyalty club members, etc.
@TwitterAds | Confidential
6
CRM
ABC Wireless @ABC_Brands
You deserve the latest & greatest. Trade in your old ABC phone and get $ back for a new one. bit.ly/18GZfkR pic.twitter.com/8tswP69Hpj
Promote upgrades or complementary products to existing customers Audience: Existing customers who purchased over one year ago
@TwitterAds | Confidential
7
CRM
ABC Credit @ABC_Brands
Earn cash back while building your credit. Sign up now and we'll give you $20 to get started. bit.ly/18GZfkR pic.twitter.com/BlCUnhXxdw
Focus on efficiently acquiring new customers Audience: College students (interest targeting), excluding existing customers
@TwitterAds | Confidential
8
TWITTER ID
ABC Tech @ABC_Brands
Introducing a new touchscreen technology like you've never seen. Get an exclusive preview: bit.ly/18GZfkR pic.twitter.com/BlCUnhXxdw
Shape opinions of influential users Audience: Tech influencers (via Twitter user ID)
@TwitterAds | Confidential
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